Over The Top SEO

Introduce your business and what you do there.

I’m the owner and founder of Best Rubber Mulch. We’re an online seller of rubber mulch for playground surfacing, equestrian landscaping, military courses, etc.

What challenge were you trying to address with Over The Top SEO?

In the 12 years since we went into business, we’ve worked with two SEO firms and they both weren’t the right fit. We needed to find a company that had SEO experience working with national firms and accounts.

What was the scope of their involvement?

Over The Top SEO rebuilt almost every aspect of our website from scratch to clean up the previous team’s work. Specifically, they repaired our site’s shopping cart feature and fixed the bugs. Additionally, they’re developing keywords and creating relevant content for the site.

What is the team composition?

They provide a knowledgeable team to work on the project.

How did you come to work with Over The Top SEO?

I researched several companies and contacted the top five that I discovered. Over The Top SEO asked the right questions and showed us their detailed approach to our specific issues. Their confidence and expertise were exactly what we needed and they seemed capable as a team.  

How much have you invested in them?

We’ve spent between $25,000–$100,000 per year, depending on the tasks and goals.

What is the status of this engagement?

We started working together in January 2018, and we have an ongoing relationship.

What evidence can you share that demonstrates the impact of the engagement?

Over The Top SEO’s efforts have helped increase the monthly quote requests that we receive, changing from 100 to 1,500 a month. We’ve also seen a 50%–60% increase in monthly sales. We’re also currently ranking on the first page of search results on Google, which is a significant improvement from where we used to be. Additionally, the flow of the site is much smoother and more usable for our customers and encourages business. 

How did Over The Top SEO perform from a project management standpoint?

They’re a very communicative and thorough team. We receive weekly emails from their team and they provide two reports a month. There are several people available for phone calls and questions. They give us plenty of opportunities to ask questions and hear their recommendations. For example, if a task is due by Friday, they’ll have it done by Wednesday so we can give them our feedback. Over The Top SEO is genuinely dedicated to achieving our goal and they don’t take shortcuts.

What did you find most impressive about them?

Their team is passionate about achieving success and their goals align with ours. They tailor their process to the individual client, understand the specific business, and they care about the work. We’re impressed by the milestones they’ve hit for us, and we’re excited to continue working with them into our busiest season.

Are there any areas they could improve?

There isn’t anything they could improve on–they should continue with what they’re doing.

Do you have any advice for potential customers?

The best thing you can do is trust their expertise and be patient. SEO results don’t appear overnight, but Over The Top SEO will do the process right. Stay in contact and never be afraid to ask questions.

Please describe your company and your position there.

I am the president of Carnix Co., Inc.

For what projects/services did your company hire Over The Top SEO?

We wanted to improve our conversion rates and expand our customer base.

What were your goals for this project?

We needed to have measurable improvement in page ranks, content engagement, bounce rates and overall conversions.

How did you select this vendor?

Over The Top was consistently at the top of my searches for professional next-level SEO services. Seeing as they could market themselves so well, I thought they would be the right experts for our business.

Describe the project in detail.

They conducted an initial meeting which was very informal, but every member of their team took their time to understand the company and our goals. They immediately articulated a marketing plan that covered details that we hadn´t even thought about.

They are currently continuing to create content, provide SEO implementation, and are optimizing/redesigning our conversion funnel. 

What was the team composition?

We work with the head of each department including graphic design, content, marketing, and development. The company´s CEO is also present at all the meetings.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Content production increased by 75%, and conversions increased by 60%. This translated into more sales and revenues. We also see constant growth of our customer base and are now able to realistically project a nationwide business expansion in the next year. We find it easier to get contracts with large companies because of our content and our redesigned conversion funnel.

How did the Over The Top SEO perform from a project management standpoint?

They really take care of every detail of the project, and their teams do a great job articulating objectives and setting goals. We never experience any delays or setbacks during the whole process. After a few weeks, they helped us organize our teams so we could keep up with the new demand.

What impresses you about the Over The Top SEO?

They impress us with their ability to translate our perceived problems into opportunities and how knowledgeable they are. We are learning a lot about online marketing and content creation with them, and they bring the excitement back to our business.

Are there any areas for improvement?

No, none that I can add.

Introduce your business and what you do there.

I’m the CTO of a rapidly growing web platform that allows academics to share their research worldwide. We have about 18 employees right now. Academics use our platform to get a deep analysis on everything that happens in their research field. We’re at nearly 50 million users right now and growing.

What challenge were you trying to address with Over the Top SEO?

In the beginning, we didn't know if we should hire an outside company to help us with our outreach campaigns or if we should do that work internally. Eventually, we hired Over the Top SEO to do all of the outreach and SEO [search engine optimization] for our company, and we’re very happy we did. We’re thrilled with their performance. They pursue a unique methodology.

What was the scope of their involvement?

Over the Top SEO helped us raise almost $17 million in two years, and we’ve had our company featured in almost every notable publication in the world. We’ve been in Wired, Fortune, The Economist, Washington Post, LA Times, New York Times, TechCrunch, Bloomberg, and Forbes. The list is endless. We stopped doing outreach around October 2015, and then we started concentrating on SEO, and everything is still going pretty well.

How did you come to work with Over the Top SEO?

We started working with Over the Top SEO almost by accident. We were referred to them, and we talked to them a few times, but then we chose to hire a different company that ended up doing a terrible job. They were garbage. About a year later, one of our colleagues mentioned Over the Top SEO again, and then we started talking with their CEO. Our work has been great since then.

How much have you invested with Over the Top SEO?

We spend between $500,000 and $750,000 a year with Over the Top SEO. They do pretty much everything for us.

What is the status of this engagement?

We started working with Over the Top SEO in 2014.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Over the Top SEO has done some pretty special stuff with our company. With other SEO companies, you kind of have to chase your own tail, and they keep a lot of aspects of their work hidden. When we started working with Over the Top SEO, we learned that that level of secrecy is unnecessary. Now we know exactly what’s happening on our website, and it’s fun. We get a live feed on every backlink that comes to our website and every article that is written for us. We know where it was posted, how effective it was, how many people it reached, and so on. We can evaluate everything Over the Top SEO does before it goes live. The control is fully in our hands.

Over The Top SEO helped us get into a lot of academic and educational websites throughout the country and around the world. They also helped us earn Google’s trust. From 2008 to 2011, nothing much happened with our website in terms of outreach. Our “trust score” around that time was maybe 13 or 15, but now it’s pretty high. We can see all the different websites that are connecting to us, and they’re all quality websites. Over the Top SEO is doing terrific work on that angle, and we’re happy with that.

How did Over the Top SEO perform from a project management standpoint?

Over the Top SEO delivered everything on time, they are organized, and easy to talk to. They have great communication skills.

What did you find most impressive about Over the Top SEO?

Over the Top SEO helps us with anything we need with our website. They refurbished it, and that project was completed without any issues.

Are there any areas Over the Top SEO could improve?

I can't think of any areas that Over the Top SEO could improve. I have no complaints.

What tips or recommendations could you share that might increase the likelihood of success with Over the Top SEO?

I would tell potential Over the Top SEO customers to go with their gut because these guys are not your typical SEO company. They’re not the kind of company that asks for a lot of money and doesn’t deliver. In terms of quality and advice on how to begin a project, I would tell potential customers to take Over the Top SEO’s advice. They know what they’re doing.

Please describe your organization.

We are an immediate healthcare facility providing everything from blood tests to MRIs, CTs, neurorehabilitation, and everything else that a hospital would undertake. We also serve Medicaid and Medicare clients.

What is your position?

I am the CEO of the company.

What business challenge were you trying to address with Over The Top SEO?

We needed to get our phone to ring consistently and spread the word on our business since we're a fairly new company.

Please describe the scope of their involvement in greater detail.

Over The Top SEO helped us build our current strategy for local outreach to local communities on a 45-mile radius from Deerfield Beach. They took care of everything related to online marketing, social media, pay-per-click and organic results. Over The Top SEO's team sat down and taught me the key terms for everything related to their work, and I was also given access to a portal with live feeds of everything being done. Over The Top SEO built our website and continued to update its content; the site is SEO-ready. They also created our newsletters, generating constant content for our potential clients in the area.

In the beginning, we had a set of thoughts around what would be best for our company, but, after meeting with Over The Top SEO and talking about our needs, many of those priorities changed. They really taught us how to make the best use of online marketing.

How did you come to work with Over The Top SEO?

We found Over The Top SEO online through a Google search. I was initially looking for a web designer, but I read an article about the importance of combining design with SEO, so I decided to start on that front. I googled phrases like "best SEO experts", and found Over The Top SEO listed in the regular search. I knew that someone could buy a position within the sponsored links, but you can't buy the ones below. I gave Over The Top SEO a call and found them to be nice and genuine people. The relationship has been good since then.

Could you provide a sense of the size of this initiative in financial terms?

Our marketing budget is $70,000 per month, and we've been working with Over The Top SEO for almost a year.

What is the status of this engagement?

We started working with Over The Top SEO almost one year ago.

Could you share any statistics or metrics from this engagement?

We have been featured in The New York Times, Miami Herald and Chicago Tribune as a five-star facility. Over The Top SEO got Google to come by our location and make a tour.

Our newsletter has reached almost 5,000 subscribers since it was started. It has resulted in some outreach to clients. Most importantly, our phone rings.

The overall experience has been enlightening. After reading about the subject online, I realized that there are many downsides, so I feel lucky. I don't have to worry about Over The Top SEO's work very much. Right from the gate, they told us that their team would be in charge, so we could let go.

How did Over The Top SEO perform from a project management standpoint?

We have a monthly phone call with one of our account managers. We also have live access to the project tracker. Over The Top SEO has done an overall splendid job.

What distinguishes Over The Top SEO from other providers?

Over The Top SEO may not be the least expensive company in the world, but they're fair. The work has definitely been worth it. We could always complain about paying too much, but I really do enjoy their services.

Is there anything Over The Top SEO could have improved or done differently?

Over The Top SEO is the first agency I've used, but, in my opinion, there isn't anything to improve.

Do you have any recommendations for others considering working with Over The Top SEO?

I advise clients not to listen to all the stories out there, and let Over The Top SEO show proof of their capabilities. This way, you can be more comfortable in letting go, and giving Over The Top SEO the ability to do the work.

Introduce your business and what you do there.

I’m the CEO of a luxury skincare company that has 60 physical locations and global distribution. We also provide facials and skin treatments on site and we have a website to showcase our company.

What challenge were you trying to address with Over The Top?

We use Over The Top to run keyword research and then use those keywords to optimize our website for Google in order to get more visitors and more sales.

What was the scope of their involvement?

Their main project is SEO in general, but we also focus extensively on local SEO. They make sure all 60 of our physical stores are on the maps and ranking locally. They designed my Wordpress site, did PPC management, and provided Instagram optimization, which is great. We started with no traffic at all, and we’re getting not just more traffic but high-quality traffic. They help me with YouTube videos and then they optimize those videos. They made us a Buzzfeed video that got 4.5 million views. They’re really reliable.

How did you come to work with Over The Top?

I found them through a Google search.

How much have you invested with Over The Top?

We’ve invested around $78,000 so far.

What is the status of this engagement?

This project began in February 2016.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

There are a lot of companies that’ll tell you they’re going to do all these things, but the difference is that Over The Top really does it. We’re rank very high on Google right now. On a couple of our keywords we’re first, and on the rest of them we’re slowly but surely going up. We got 1,000 organic visits from our keywords ranking and another 500 paid. Our AdWords budget is small because we’re investing in so many different channels, but the campaign is very optimized. And the visits convert. We’re getting conversions just from PPC, which is amazing. I didn’t imagine that was possible in our niche.

How did Over The Top perform from a project management standpoint?

The project manager is really reliable, detailed and honest. They send reports for everything they do and give a real heads-up for the process. That’s the most important thing for me as a brand, to know that the project is doing well. Over The Top knows what works and they can prove it. They know where to put the money for the business owner and where not to put it.

What tips or recommendations could you share that might increase the likelihood of success with Over The Top?

Trust them. They’re a great team.

Introduce your business and what you do there.

We are Zip Locksmith, a nationwide franchise with multiple locations across the US. We are a locksmith and security company based in Seattle. I am the CEO and owner.

What challenge were you trying to address with Over The Top SEO?

We started everything with Over The Top SEO in July 2014 when we didn’t have any idea where this was going to go to. We have faced everything together with Over The Top SEO since then.

What was the scope of their involvement?

We have 150 locations to rank for and with approximately about five keywords on each city. We are ranked nationwide locally for mostly all of the needed keywords and at about 80% on the top of the first page. The hardest keyword is Locksmith West Seattle, the competition is extremely hard, and we rank number one organically for it.

Another great example is Locksmith Lynnwood. We rank number one with our local site and number four for our branded keywords.

How did you come to work with Over The Top SEO?

We found Over The Top SEO on Fiverr two years ago. They offered a full SEO report for five bucks and everything is history after that.

How much have you invested with Over The Top SEO?

We have spent well over $2,500,000 in the course of over two years.

What is the status of this engagement?

We started in July 2014 and their work is ongoing.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The results overall are seriously very good. We are very happy. They have gotten us onto the first page in the Seattle area for dozens of important keywords. They have helped our sales and growth.

What did you find most impressive about Over The Top SEO?

The special care, the professionalism, and their SEO knowledge are vast and extremely strong. Over The Top SEO's efficiency and unique approach to how to do things is very interesting, to be honest.

Are there any areas Over The Top SEO could improve?

Nope, there is nothing I could recommend to improve because we are satisfied.

Introduce your business and what you do there.

I’m the Head of Marketing at a drug rehab facility in Florida.

What challenge were you trying to address with Over The Top?

They built our whole website from scratch. They got us back on track with our marketing and now we’re ranked number five in all of Florida and in most suburbs we’re in the top 10 positions. They have been managing our AdWords and doing reputation management for us. We’ve had a great relationship with their CEO. We’re spending a lot of money with them, but we’re very happy with the results.

What was the scope of their involvement?

They developed our website from zero; they optimized it; they manage our pay-per-click and social media campaigns and our SEO. Everything to do with online stuff, they do it for us.

How did you come to work with Over The Top?

When we met Over The Top SEO, we were in some trouble with Google. Our previous SEO company did a very bad job; they slacked around for the last year of work and didn’t invest in us at all. So we started looking for other companies, and we simply searched for top SEO experts. We came across Over The Top SEO in our search.

How much have you invested with Over The Top?

We pay them monthly, and we’ve spent over $2 million so far. We spend about $1 million in AdWords alone, around $70,000-$80,000/month. We spend approximately another $150,000 on social media and the rest goes to Over The Top for the organic rankings, as we rank nationwide and citywide outside of Florida.

What is the status of this engagement?

We’ve been doing this for more than eight months, so that’s June of 2016.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It’s been a very successful campaign so far. Overall we’re very happy. We’ve been getting a lot more traffic than we ever had since we launched the new website: traffic rose by about 60% in eight months. They removed our Google penalty promptly; they did a really good job. I don’t want to praise overly, but we’re very happy with them.

How did Over The Top perform from a project management standpoint?

They have a unique method of communicating with clients. It’s a live feed so you can always talk to someone from the team. They have a lot of employees, so someone is always there when you need them. The work is well-defined: we got goals from each month and we have a sit-down once a month. There is never any problem contacting them, whether it’s a question or an idea or a problem with the website.

What did you find most impressive about Over The Top?

We are not easy people to deal with; we’re a multimillion-dollar business that deals with people’s day-to-day issues. We’re not technology-savvy and it can be hard to deliver the message properly. They’ve done a superb job doing just that.

Are there any areas Over The Top could improve?

At the moment, I don’t see anything.

What tips or recommendations could you share that might increase the likelihood of success with Over The Top?

Let go of the reigns. Over The Top really likes to take control and they make a very good argument on that. They’ll say, “Let us do what we do and you do what you do, and if there are any issues we’ll give you your money back. Don’t worry. Just let us do what we know best.” It’s in the contract: we’re not allowed to let anyone in there. They’ll do everything for us. It’s pretty much time for us to get lazy and let them work.

Please describe your company and your position there.

I’m an office manager at a locksmith company.

For what projects/services did your company hire Over The Top SEO?

We needed help increasing our client flow, as well as someone to take care of our website.

What were your goals for this project?

We wanted to be on the first page of Google results in order to get more job leads. We also wanted to build a new website that will attract as many customers as possible.

How did you select this vendor?

They were referred to us by a friend.

Describe the project in detail.

Guy (CEO, Over The Top SEO) guides us through the engagement. His team built our new website, and they continue to provide advice on creating a positive customer flow into our site. They also create content for our YouTube channel.

What was the team composition?

In addition to Guy, we work with a customer account manager, a writer/designer for our YouTube channel, and a technical support expert.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our website is new and improved. We’re now getting a good flow of customers from the site. They’ve made our YouTube channel viral and different from that of our competitors.

How did the Over The Top SEO perform from a project management standpoint?

Their dedicated team of specialists do a great job for us. They’re there for every inquiry we may have. We communicate mostly through the email, WhatsApp, and Skype. Our customer account manager always pushes as quickly as possible for an efficient resolution to any issue.

What impresses you about the Over The Top SEO?

Their approach was different from the beginning, offering lots of patience good advice. I can send them a message at any time of day and get a reply—literally 24/7 support.

Are there any areas for improvement?

It would be nice if they could start charging us in Canadian dollars so we can avoid the exchange rate.

Please describe your company and your position there.

I’m the VP of marketing at a media group. I also work as a web developer specializing in high traffic websites in competitive markets.

For what projects/services did your company hire Over the Top SEO?

I needed SEO help on various large websites.

What were your goals for this project?

The goal was to improve organic search rankings for clients in a competitive industry.

How did you select this vendor?

I found Over the Top SEO through online searches and found that they were a high-ranking company offered the services I was looking for.

Describe the scope of their work in detail.

We had several phone conversations before work started. Their team had a clear plan on how to approach SEO campaigns for multiple sites.

What was the team composition?

I have a primary point of contact.

Can you share any outcomes from the project that demonstrate progress or success?

The results speak for themselves. Web traffic is up more than 20%, which is impressive since their team recently began working.

How effective was the workflow between your team and theirs?

My main point of contact answers all my questions and concerns. He relays my input to his team. Initially, we spoke a lot on the phone, but now primarily communicate through email. If I have an issue, I receive a response within the same day.

What did you find most impressive about this company?

Over the Top SEO’s process throughout our engagement has been efficiently streamlined. Their team is full of skilled workers.

Are there any areas for improvement?

There are none I can think of at the moment. Their team is hardworking.

Please describe your company and your position there.

I’m owner and CEO of Vizilok. We manufacture and sell the commercial privacy locks with the "in-use" or "vacant" embedded indicator.

For what projects/services did your company hire Over The Top SEO?

We’ve had an e-commerce website for a while but needed to improve our sales by attracting more organic traffic.

How did you select this vendor?

We found them online and chose them based on their ranking on Google and positive reviews, which I now know were fake.

Describe the project in detail.

We needed to execute a combination of tactics based on a core strategy of content generation for increasing the traffic to our website. This included a full website audit, competitive analysis, and content development.

Their sales person was very convincing and promised that we would get performance and activity reports every two weeks. Nobody from the development team contacted me for a long time, even though I submitted a very detailed onboarding application. They didn’t even request access to our development platform. After I insisted that they needed to start working on my website and gave them an access to the backend, I noticed several log-ins from different countries like Ukraine, Russia, etc., which seemed odd to me.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our website’s traffic decreased after four months of working with them and paying $1,000 per month. They sent me a couple of reports with generic descriptions of what is SEO, as well as one report for some other company. They didn’t even bother to change the name under the graphs.

They did send me a competition list from Google searches and a few search keywords, but it was all something I already had because my web store has existed for over five years. They provided no useful data nor reports on my website’s activity as they promised.

How did the Over The Top SEO perform from a project management standpoint?

The project management team does not exist or wasn’t introduced to me. It was always a different person sending me useless reports.

What impresses you about the Over The Top SEO?

Their sales people are great. They managed to sell a service they do not provide and then kept making promises to make sure that the money was paid.

Are there any areas for improvement?

This is a scam and I lost $4,000. I don't want other companies to lose their money and time as well. It’s no good that such phantom companies and services can exist and cheat small businesses of their hard earned money.