Outset PR

BACKGROUND

Please describe your company and position.

I am the Marketing and Product Consultant at a blockchain development company.

Describe what your company does in a single sentence.

Blockchain Development company focused on advanced technology, with a strong emphasis on cryptography and secure infrastructure.

We provide a full range of services — from core development to long-term technical support — but we only take on projects that are technically challenging and demand deep expertise.

Our primary focus is building for Ethereum, EVM-compatible blockchains, and Solana, where we deliver high-performance, production-grade solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outset PR to accomplish?

• PR
• Brand Awareness
• Project Release

SOLUTION

How did you find Outset PR?

Referral

Why did you select Outset PR over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Outset PR were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency was responsible for designing and executing a comprehensive PR and communications strategy around the product launch and its continued presence in the market. The scope of work included both strategic planning and hands-on execution across PR, content, and traffic acquisition. Key Deliverables
Product Launch PR Campaign – full-cycle PR support during the launch, including messaging, press materials, and media outreach.
Media Coverage & Traffic Acquisition – securing placements in relevant outlets and running campaigns to drive high-quality traffic to the product.
Creative Development – design and production of campaign creatives tailored to different audiences and channels.Content Creation – writing and publishing situational and timely articles to maintain visibility and relevance throughout the year.
Ongoing PR Communications – continuous support post-launch, including narrative development, adaptation to market dynamics, and regular media updates.
Budget Optimization – strategic allocation of resources to maximize impact while maintaining efficiency.
This combination of activities ensured strong market entry, consistent visibility, and ongoing brand support aligned with the company’s growth objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team successfully executed a strong PR cover and traffic acquisition campaign during the product launch, ensuring wide visibility and engagement in the market. They managed to secure quality media placements, attract target audiences, and build momentum around the launch.

Beyond the initial launch, the team continuously supported us with ongoing PR communications throughout the year. They developed and ran creative campaigns that helped maintain interest, kept our brand presence active, and reinforced our positioning in the industry.

The OutsetPR also demonstrated flexibility and proactivity by identifying relevant media opportunities, tailoring messages to different audiences, and suggesting fresh ideas for content and outreach. Their strategic input went beyond basic PR execution — they acted as a true partner, helping us shape narratives, strengthen community engagement, and expand our reach across multiple channels.

Overall, the collaboration brought consistent value, combining strong operational support with creative and strategic thinking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive and timely in delivering all materials, adapting quickly to market changes and adjusting communication strategies when needed. Importantly, they approached planning with honesty and transparency, always optimizing our budget and directing resources in the most effective way.

What was your primary form of communication with Outset PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team became deeply involved in the project. Despite the technical complexity of the product, Outset PR quickly and thoroughly understood it, diving into all the nuances. Most of the materials produced by the agency were accepted without the need for edits.

Their speed of execution was impressive — materials were released very promptly, which matched perfectly with the fast-moving dynamics of the market. They also helped us optimize our budget, directing it toward the most impactful channels, and responded quickly to shifts in the media landscape. This allowed the plan to remain flexible and ensured that our communications appeared only in relevant outlets.

What stood out most was their human approach. They were genuinely invested in making the product successful, rather than simply trying to maximize fees.

Are there any areas for improvement or something Outset PR could have done differently?

It would be great if the team also expanded into SMM and influencer marketing, as I believe they could bring the same professionalism and impact to these areas as they did to PR.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and advisor of a Web3 advisory company that focuses on fundraising, product, marketing, and token sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outset PR?

We needed help with PR for our token sales to increase brand recognition, visibility, prestige, and trust.

SOLUTION

What was the scope of their involvement?

Outset PR has created publications, press releases, and organic articles for our projects. The team has handled everything.

What is the team composition?

We've worked with three teammates from Outset PR.

How did you come to work with Outset PR?

A team member referred Outset PR to me. I've tried different service providers and decided to stick with Outset PR because they deliver the best results at the most honest cost.

What is the status of this engagement?

We started working with Outset PR in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Outset PR has delivered over 100 publications in high-profile and low-profile outlets.

How did Outset PR perform from a project management standpoint?

Outset PR is very organized. Even when I miss deadlines, they help me with reminders and gentle pushes. We communicate via messengers.

What did you find most impressive about them?

Outset PR is honest and never overpromises. They always deliver what they've promised.

Are there any areas they could improve?

I think everything has been good.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Icons8

Describe what your company does in a single sentence.

Icons8 is a design platform that provides icons, illustrations, photos, music, and AI tools to help you create, edit, and ship visuals fast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outset PR to accomplish?

• Increase brand awareness
• Build trust and authenticity

SOLUTION

How did you find Outset PR?

Referral

Why did you select Outset PR over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled end-to-end influencer marketing.Their collabs consistently met or exceeded expected views, and we saw a post-publish follower growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ran 25 collaborations that delivered 500,000 views, a 20% increase in followers, and a 50% increase in conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time with great communication

What was your primary form of communication with Outset PR?

Email or Messaging App

What did you find most impressive or unique about this company?

They understood our brief perfectly and curated selections that matched our requirements. We didn’t have to approve every little detail. They have a well-oiled system that delivers results.

Are there any areas for improvement or something Outset PR could have done differently?

Everything was great.