Outrank Apps

BACKGROUND

Please describe your company and your position there.

Eyeware advances natural connections between people and their devices using software-only Eyeware is an emerging deep tech provider of head and eye tracking solutions for webcams and 3D cameras. As the CBDO, I manage all business development, sales, and marketing for B2B and consumer products like our mobile app, Eyeware Beam.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outrank Apps, and what were your goals?

We hired Outrank Apps for our mobile app optimization services to improve the visibility and ranking of our app in the app stores. Our goal was to achieve the #1 ranking for keywords related to our product such as "eye tracker" and "head tracker". We did this because our mobile app had little to no traction and we needed a boost in visibility and downloads.

After the success of ranking #1 for those terms, we expanded the scope of work to include Apple Search Ads and growth marketing. Outrank Apps has helped us increase our visibility in the app stores, drive more organic downloads, and grow our user base through targeted advertising and growth marketing strategies.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Outrank Apps as our vendor after conducting interviews with several other ASO companies. The deciding factors for choosing Outrank Apps were their expertise in ASO and app store optimization, their focus on data-driven strategies, their strong track record of delivering results for their clients, and their exceptional customer support and communication. Additionally, their personalized approach to each client and their commitment to delivering long-term results made them the best choice for us. We were confident that Outrank Apps would be able to help us achieve our goals of ranking #1 for our product defining keywords and growing our user base.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work for Outrank Apps included several key steps and deliverables:

• Keyword research: Outrank Apps conducted extensive keyword research to identify the best keywords for our app, using the list of keywords and metrics provided by us. This helped them to understand the target audience and the search volume for specific keywords.
• App optimization: They optimized our app’s title, subtitle/short description, keyword field/long description, and app description. They made sure to include relevant keywords in the right places to improve the app's ranking.
• App description rewrite: Outrank Apps completely rewrote our app’s description to make it more appealing and engaging to potential users. They made sure to use keywords in a natural and effective way.
• Categories and tags: They provided us with recommended categories and tags to improve the app's visibility in the app stores.
• Screenshot marketing text: Outrank Apps created a list of new screenshot marketing text captions to improve the app's visibility in the app stores.
• Keyword ranking report: They provided us with regular reports on our current and future keyword rankings to track the progress of our ASO campaign.
• Competitor analysis: They performed a basic ASO competitor analysis to understand the strengths and weaknesses of our competitors and to identify areas for improvement.
• Localization: They localized our app for all 40+ languages in the app store, making it accessible to a wider audience.
• Apple Search Ads: Outrank Apps also managed our Apple Search Ads campaign to drive more downloads and increase visibility in the app store. To achieve these deliverables, Outrank Apps used various tools and techniques, including keyword research tools, ASO optimization tools, and analytics tools to track the progress and success of the ASO campaign. They worked closely with us to understand our goals and deliver a customized solution that met our needs.

How many resources from the vendor's team worked with you, and what were their positions?

1 - Founder and Mobile App Marketer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• Increased the app's DAU by 2500%, MAU by 500%, stickiness ratio by 750%, App Store impressions by 190% MoM, and app unit downloads by 60% MoM.
• They took us from unranked for high volume product defining keywords to #1 for our most important keyword, "eye tracker"

How effective was the workflow between your team and theirs?

We've had a great experience working with Outrank Apps on our mobile app optimization project. Their team was highly effective and efficient in their approach, and their workflow was smooth and seamless with our team. Clear communication and mutual understanding of our goals were key factors in their success. They were committed to delivering results, and their exceptional customer support and communication made the project a positive experience for us. Outrank Apps was able to help us achieve our goals of ranking #1 for our product defining keywords and growing our user base.

What did you find most impressive or unique about this company?

Outrank Apps was truly impressive and unique in their approach to app store optimization (ASO). Their expertise in ASO and focus on data-driven strategies set them apart from other companies in the field. Their strong track record of delivering results for their clients and exceptional customer support and communication made the project a positive experience for us. We appreciated their personalized approach to each client, and their commitment to delivering long-term results was evident in the success of our project.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the owner of a creative studio for Apps and software consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outrank Apps, and what were your goals?

We have a video editor in the App Store and needed to increase conversion using App Store optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

Outrank Apps had a fantastic reputation and their description of their work, their approach and philosophy came off as genuine, trustworthy and professional.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The first steps were sharing some basics about the app, our target audience and our ASO approach so far. Jason from Outrank Apps then basically took it from there. He asked questions around the app and drew on that to create a more fitting description for the App Store. He did competitor analysis, made suggestions pertaining to ASO and beyond on how to improve our listing and described his workflow and approach in detail. Lastly he sent us a very detailed overview of our current standing in the market as well as areas for improvement and the suggested keywords and descriptions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Jason, the owner of Outrank Apps.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There was an noticeable uptick in conversions on the markets that Jason worked on. Without divulging the exact number, an educated guess would place it at around 20%.

How effective was the workflow between your team and theirs?

Very. We were very much looking to hand off the work to someone else and only be involved as much as needed to maximize our time savings. That worked out super well. Outrank Apps are professionals and do not need handholding or micromanaging to get the desired results.

What did you find most impressive or unique about this company?

I think the proactiveness was a pleasant surprise. It's hard to know what you don't know and having someone make suggestions and improvements without additional prodding has proven to be invaluable.

Are there any areas for improvement or something they could have done differently?

I was very happy with Outrank's approach and do not have any additional suggestions.

BACKGROUND

Please describe your company and position.

I am the Owner of McLagan International, Inc.

Describe what your company does in a single sentence.

Helps individuals and organizations develop, transform, continually learn.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outrank Apps to accomplish?

• Create a first version ASO for a new Apple App

SOLUTION

How did you find Outrank Apps?

Upwork

Why did you select Outrank Apps over others?

• High ratings
• Pricing fit our budget
• expert in area

What was the size of Outrank Apps’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Create text, key words and other marketing content needed for the app ASO. Advise on way forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• I have the text and key word optimization I need to launch App V1 - and many materials and advice on how to move forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely on time and they showed great communication.

What was your primary form of communication with Outrank Apps?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High quality of the expertise.

Are there any areas for improvement or something Outrank Apps could have done differently?

I am 100% satisfied and will see Outrank Apps advice again in future.

BACKGROUND

Please describe your company and your position there.

I am the founder of RESPIRA app. We create Science-backed breathing exercises fused with psychoacoustic soundscapes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outrank Apps, and what were your goals?

Jason helped us develop our ASO and App Store Ads

SOLUTION

How did you select this vendor and what were the deciding factors?

Jason had great reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Jasonmapped out the workflow and took me through it step by step. He created keyword research for the ASO and developed nuanced ads to help get our app out to the masses.

How many resources from the vendor's team worked with you, and what were their positions?

Just Jason.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Jason we now rank higher with certain keywords and our organic reach has gornw and is consistent.

Describe their project management style, including communication tools and timeliness.

Jason was easy to communicate with and kept me in the loop all the time. We had a couple of phone calls but mainly worked via Upwork messaging.

What did you find most impressive or unique about this company?

His knowledge of the field and his attention to detail was impressive.

Are there any areas for improvement or something they could have done differently?

No, very impressed with the service

BACKGROUND

Please describe your company and your position there.

I am the cofounder of a AI based iOS app that specializes in recipe creation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outrank Apps, and what were your goals?

We were launching a new AI based app and needed a full service digital marketing company to replace our prior marketing company. They focused on email marketing and social network advertising as well as ASO and search ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing multiple agencies and free lancers, the choice was clear to partner with Outrank Apps. Their knowledge and expertise was evident through their clear and constant communication.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

When Outrank Apps took over, it was clear we needed to start over, from the ground up, therefore, together, we set up clear framework of what needed to be accomplished and what our goals were. They set us up with programs, not only to identify and analyze the data, but also project management software to keep us abreast of the status of different marketing outcomes.

How many resources from the vendor's team worked with you, and what were their positions?

We worked hand-in-hand with the founder of Outrank Apps which was a great experience as well as with their copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Time and time again, Outrank Apps went above and beyond our expectations every step of the way.

How effective was the workflow between your team and theirs?

We had weekly meetings and constant contact through various sources. Outrank Apps was always available whenever we needed them.

What did you find most impressive or unique about this company?

It's apparent that Outrank Apps cares about the companies they are working with. They always made themselves available at any given time and were able to pick up our shortcomings.

Are there any areas for improvement or something they could have done differently?

We were very pleased with everything they did.

BACKGROUND

Please describe your company and your position there.

I'm the founder and sole operator of a mobile gaming studio. I create minimalist, challenging word puzzles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outrank Apps?

I had successfully launched and iterated multiple times on my first game, WordBox. It had been on the App Store for a few months, and I was looking for ways to improve the overall download and conversation rate in order to gain more users.

SOLUTION

How did you select this vendor?

I searched the internet for an ASO expert who was available for hire for a short term project, with the option to extend if needed. Jason had bonafide credentials and a price point that fit within my solo-entrepreneur budget.

Describe the scope of their work in detail.

Without getting into technical detail, Jason researched many verticals related to ASO and provided a handful of actionable suggestions. After granting him administrator access to my project, he went in and executed the changes on my behalf. Additionally, he provided multiple additional ideas, many of which were not explicitly stated in the original contract, to further improve my ASO and find success with my game. As we've continued our relationship, Jason has proactively made suggestions, monitored activity, and maintained a reasonable price.

What was the team composition?

Throughout the entire relationship, I've worked directly with Jason. He is quick to respond via email, and gives me acceptable timelines when he delivers work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Jason's work has doubled WordBox's App Store conversion rate.

How effective was the workflow between your team and theirs?

We've maintained an informal monthly communication thread via email. When I am ready for more ASO work, I contact Jason and he promptly delivers. Additionally, he will reach out to me when he notices changes that need to be made via his monitoring of WordBox's performance.

What did you find most impressive about this company?

Throughout our relationship, the team has gone above and beyond to suggest improvements to our product. He has provided detailed articles and how-tos on everything that he shares.

Is there any area for improvement or anything that could have been done differently?

No!