Outlier

BACKGROUND

Please describe your company and your position there.

Foureyes sales intelligence software helps businesses track, protect, engage, and sell better. Foureyes runs for thousands of businesses each day and is used by companies large and small to power sales success. I'm the Marketing Manager and am responsible for overseeing the strategic execution of our marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outlier?

Outlier was hiring by our company to help us edit and produce a product demo video.

What were your goals for this project?

The goal of the project was to improve the overall production quality of our video and visual effects.

SOLUTION

How did you select this vendor?

Referral from our Marketing Director's network.

Describe the scope of their work in detail.

Outlier was responsible for taking our storyboard to execution -- following our outlined narrative and helping us create visuals, motion graphics, and produce the final video project.

What was the team composition?

The team was extensive -- I think we had 4-5 people involved during the entirety of the project helping with production, client service, illustration, and motion graphics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've already seen an consistent increase in view rate of our video since implementation of the video in our lead generation efforts.

How effective was the workflow between your team and theirs?

The team was prompt to respond to feedback and made it easy for us to collaborate via multiple tools we already use at Foureyes.

What did you find most impressive about this company?

Communication and willingness to work with our budget constraints during this very trying time (the project was completed during the COVID-19 global crisis).

Are there any areas for improvement?

N/A