Outdo

BACKGROUND

Please describe your company and position.

I am the Development Manager

Describe what your company does in a single sentence.

We specialize in WordPress and WooCommerce development, helping businesses build powerful auction platforms, eCommerce websites, and custom web applications. 

Our flagship product, Ultimate Auction Pro, is a feature-rich WordPress auction plugin that enables businesses, nonprofits, and marketplaces to create online auctions with advanced features such as timed auctions, proxy bidding, silent auctions, reverse auctions, penny auctions, Buy Now options, anti-sniping, and WooCommerce integration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outdo to accomplish?

• We hired Outdo to strengthen our digital marketing efforts and increase the online visibility of our products and services. Our primary goals were to improve brand awareness, generate high-quality leads, optimize our digital marketing strategy, enhance our search engine presence, and drive more qualified traffic to our website. We were also looking for a long-term marketing partner to help grow our online presence and support our business growth.

SOLUTION

How did you find Outdo?

Other

Why did you select Outdo over others?

Company values aligned

How many teammates from Outdo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outdo handled our end-to-end digital marketing strategy with the goal of increasing brand awareness, website traffic, and lead generation. The engagement included SEO optimization, content marketing, social media management, paid advertising campaigns, and performance tracking. 

Their team conducted an initial audit of our online presence, developed a tailored marketing strategy, optimized our website for search engines, managed social media campaigns, and created engaging marketing content. They also monitored campaign performance, provided regular reports, and continuously refined the strategy to improve visibility, user engagement, and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements across several key marketing metrics. We saw increased website traffic, higher search engine rankings for targeted keywords, improved engagement on our social media channels, and a noticeable increase in qualified inquiries. Our online visibility and brand awareness also grew significantly over the course of the engagement. 

Outdo provided regular performance reports and continuously optimized campaigns based on the results, helping us achieve better ROI and maintain steady growth in our digital marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outdo managed the project professionally and maintained clear communication throughout the engagement. They delivered all key milestones on time, provided regular progress updates, and were proactive in addressing our questions and feedback.

Whenever we requested changes or new ideas, their team responded quickly and adapted the strategy to align with our business goals. They were organized, transparent, and easy to work with, ensuring that every deliverable met our expectations. Their responsiveness, attention to detail, and commitment to achieving results made the collaboration smooth and efficient.

What was your primary form of communication with Outdo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Outdo was their strategic approach and commitment to delivering measurable results rather than just executing marketing tasks. They took the time to understand our business, target audience, and goals before recommending a tailored digital marketing strategy.

Their proactive communication, transparency, and data-driven decision-making stood out throughout the project.

Are there any areas for improvement or something Outdo could have done differently?

We didn't identify any areas for improvement. Outdo was professional, responsive, and delivered exactly what was promised. Their team demonstrated strong expertise, maintained excellent communication, and consistently met deadlines. Overall, we were very satisfied with their work and would confidently recommend them to others.

BACKGROUND

Introduce your business and what you do there.

I’m the customer success director for emerging markets at a software company. We provide digital marketing and communication software solutions for professionals and agencies, offering a suite of tools to enhance marketing, communication, and advertising efforts globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outdo?

We needed help managing our paid media outreach across the UAE and Hong Kong to reduce our cost per qualified lead.

SOLUTION

What was the scope of their involvement?

Outdo manages our end-to-end performance marketing on Google, LinkedIn, and Meta.

What is the team composition?

We work with two teammates from Outdo.

How did you come to work with Outdo?

Someone referred Outdo to me. I chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working with Outdo in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Outdo has achieved a 10x reduction in our cost per qualified lead and a 7.5x reduction in our cost per lead. Overall, we’ve gotten more qualified leads at a lower cost, and our customer acquisition cost has reduced by 90%.

How did Outdo perform from a project management standpoint?

Outdo is always on time and extremely proactive. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Outdo is flexible, hardworking, and passionate about what they deliver.

Are there any areas they could improve?

No, there aren’t any.