We're here to help brands from the Outdoor and Sports Industries solve their trickiest advertising and marketing problems. To get your products and services out there, we use creativity and strategy to outpace, outthink, outsmart, out care, and outcreate other agencies and your internal marketing capabilities.
What We Do
We can do pretty much everything a big agency can except for overcharging, overcomplicating, underdelivering, and taking an exceptionally long time to do everything.
How We Do It
We've 25 years experience of working in some of the world's biggest and most creative advertising, marketing, and digital agencies. But 'big' often meant 'slow' (and costly). So we keep things simple, nimble, efficient, and ego-free. We work with you, not for you or against you.
Why We Do It
We live for the outdoors. Fresh air, the environment, our wildlife, and the natural world are incredibly important to us. This passion shines through in our work for clients because we'd rather spend time thinking about your brand outdoors than sitting in the sterile confines of an office. All our ideas are certified free-range.
Who Are We For?
We are for any business whose products, services, and causes share our ambition to make the great outdoors even greater and people more active. It's simple really. That's why we say "We're the outside help you need for your outdoor brand."
Who We Work With?
We work with clients of all shapes and sizes, from start-ups looking to get crowdfunding or raise capital, outdoor charities who want to rewild the seas, all the way up to International outdoor athletic apparel brands launching game-changing running shoes.
If you’re looking to get your brand out there…we know what it takes to get it there.
OUTCREATE provides a variety of branding services for a startup. The team helps the client by handling market research, copywriting services, logo design, and brand development.
The branding is visually stunning and effective, meeting the goals of the client. OUTCREATE's team leverages their creativity and experience to produce memorable results. They went the extra mile to communicate regularly with the client and provide services with a quality beyond their price point.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the founder and CEO of a startup named Trundl.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with OUTCREATE?
We needed a feasibility study to see whether the brand would make it in the world of COVID-19 that we live in. Also, we didn't have any marketing or advertising experience, so we wanted to find an agency that had expertise and pedigree.
SOLUTION
What was the scope of their involvement?
When I first went to OUTCREATE, I had an idea in my head and needed somebody to get that out of my head and help me develop that brand look; that's exactly what Rob (Owner) did. I didn't understand the process of marketing and brand creation, so he was extremely patient with me.
In terms of brand and design, OUTCREATE took my idea and turned it into a fully-fledged brand from start to finish. They played a very large consultancy role throughout the development of the brand. Because we're a startup, that relationship is going to continue since copywriting is also a big part of what Rob has done for me.
Within his agency he also has a marketing strategist, so he brought them into work on that side of the project. They checked out who was in the market, how it looked, and more.
What is the team composition?
Our main point of contact is Rob, but we’ve worked with 4–5 associates.
How did you come to work with OUTCREATE?
By complete fluke, I followed Rob as a runner on Instagram. When I was looking for an agency, I was overwhelmed by the number of agencies. When Rob started OUTCREATE, he put a post out on social media. I thought he seemed like a nice guy, but I had no idea of his pedigree. I then looked him up on LinkedIn, realized just how experienced he was in marketing and advertising, and got in touch.
We started working together in August 2020, and the partnership is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Rob developed the presentation document for our brand partners, and without a shadow of a doubt, everybody that saw those presentation documents acknowledged the caliber of the brand and marketing campaign. A lot of startups don’t put in attention to detail. Their marketing is not done well enough, whereas we already look like a wearable brand. That's made a massive difference. This has been an invaluable experience because I've learned so much working with them compared to if I'd have gone to a much bigger agency.
How did OUTCREATE perform from a project management standpoint?
For project management, we use Zoom, Google Docs, and Trello. Rob also introduced me to MindMup so we could make mind maps, which has been brilliant for taking our ideas and putting brand maps together.
What did you find most impressive about them?
The one thing I wasn't expecting is the fact that Rob goes above and beyond what he should for the price. For the price that I've paid, I definitely had my money's worth and more. He is quietly thoughtful, so he's constantly thinking about how to do things and make them better.
Are there any areas they could improve?
There’s nothing that I’ve found that they could have done better.
Any advice for potential customers?
Don't forget, his agency is specialized in outdoor branding. He's very specific in what he does, and he has an absolute love of the outdoors. That passion for it really comes through in what he's doing. For anybody that's coming from an outdoor brand or association, this is definitely the correct company to talk to.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
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