Outcraft

BACKGROUND

Please describe your company and position.

I am the CEO of SafeWorks

Describe what your company does in a single sentence.

Provide software to safely manage industrial sites

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcraft to accomplish?

• Develop a modern and cohesive brand identity for SafeWorks.
• Design a responsive website and web app that enhances user experience and simplifies workflows.
• Create a user-friendly interface that communicates reliability, advanced technology, and domain expertise.
• Increase trust and adoption among industrial workers for the SafeWorks software.
• Ensure the platform supports efficient high-risk task planning and operational safety.

SOLUTION

How did you find Outcraft?

Referral

Why did you select Outcraft over others?

Good value for cost

How many teammates from Outcraft were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for this project included the full branding process, from logo design to visual identity and comprehensive brand guidelines, ensuring consistency across all platforms. Additionally, Outcraft was responsible for designing a responsive website that reflected the new brand identity and aligned with the brand’s values and objectives. This included developing a clean, intuitive, and visually appealing web app interface that simplified the complexities of industrial safety processes, particularly high-risk task planning. The web app was designed with a focus on efficiency and user-friendliness, catering to industry workers who may be skeptical of technology but require a reliable and effective solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved significant progress and success by delivering a modern and cohesive brand identity for SafeWorks, designing a responsive website and web app that enhance user experience and simplify workflows, and creating a user-friendly interface that communicates reliability, advanced technology, and domain expertise. These developments have increased trust and adoption among our industrial workers for the SafeWorks software and ensured the platform supports efficient high-risk task planning and operational safety. We received substantial help in design, and we are very happy with the delivery of these services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly effective. They consistently delivered items on time and were exceptionally responsive to our needs. Throughout the project, they maintained clear communication, promptly addressed any concerns, and seamlessly integrated our feedback into the design process. This professionalism greatly contributed to the project's success and our satisfaction with the delivered services.

What was your primary form of communication with Outcraft?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most impressive about this company was their state-of-the-art UX design. Their innovative and user-centric approach resulted in an interface that is both visually stunning and highly intuitive. This exceptional level of design significantly enhanced our product's usability and set a new standard in our industry.

Are there any areas for improvement or something Outcraft could have done differently?

No, I am happy with their services.

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of Workwize

Describe what your company does in a single sentence.

Help IT teams with the deployment and retrieval of laptops for remote, global employees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcraft to accomplish?

• Complete rebranding of our company
• Designed new website
• Redesign of our UI

SOLUTION

How did you find Outcraft?

Upwork

Why did you select Outcraft over others?

• High ratings
• Pricing fit our budget
• Impressive portfolio

How many teammates from Outcraft were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebrand our company to meet the pivot in our ICP (from HR managers to IT managers). This included defining a new logo, colors, fonts following a new brand promise that we had defined. Once Outcraft designed and delivered new brand identity guidelines, he also designed a whole new website for us in Figma and helped to redesign the UI of our product to meet the new design guidelines. Key deliverables: 

• New brand identity guidelines 
• Full new website, delivered in Figma 
• Design guidelines for the UI of our SaaS platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher traffic once the new website was launched and an increase in demo requests: this shows that the new brand identity is a better match with our ICP.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ensured very fast response times using Slack, even outside office hours. Before the project started we agreed on milestones (research, ideation, execution), which were all met within the agreed timelines.

What was your primary form of communication with Outcraft?

Email or Messaging App

What did you find most impressive or unique about this company?

Very impressive that such a small team can deliver such an excellent outcome, something we expected to only achieve when working with larger agencies.

Are there any areas for improvement or something Outcraft could have done differently?

Outcraft preferred to communicate over messaging apps rather than video calls, perhaps because of a language barrier. Communication in text was fluent and fast but sometimes I wish we could jump on a call to discuss details.

BACKGROUND

Please describe your company and your position there.

I am the executive director of product development at compound Banc a fintech company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcraft?

Design UI / ux and backed development of our website using webflow

SOLUTION

How did you select this vendor and what were the deciding factors?

We found the freelancer on dribble and we decided to use their services as the quality of work shown on their portfolio. Also they did a demo to show their work

Describe the project in detail and walk through the stages of the project.

Website design including UI / UX and backed development on webflow platform

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 1 person doing all the design and backend work

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All revisions were done promptly without any hassle. Quality of work was excellent and done as per our plan .

How effective was the workflow between your team and theirs?

Workflow communication was very good. The project was done on time and as per plan and details were done well. Usman was very proactive and looked after all our needs. Overall the communication was good. Customer service and responsive was excellent.

What did you find most impressive or unique about this company?

We were impressed with their design capabilities and workflow. Usman did a great Job and we were totally impressed with his work. He listen and impletmented all our feedback.

Are there any areas for improvement or something they could have done differently?

The only improvement would be from our side to have the complete job requirements documents so the designer can follow. Even though Usman worked well and understood what needs to be done

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of a ride sharing platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outcraft?

We needed someone to provide us with end-to-end UI/UX design and custom software development services.

SOLUTION

What was the scope of their involvement?

Outcraft is our primary software and mobile development partner helping us create a fluid experience across all our apps, like our mobile app, website, and CMS.

The team uses Figma as their primary design tool.

What is the team composition?

We work with three designers from Outcraft.

How did you come to work with Outcraft?

We found their company while researching on Dribbble.

How much have you invested with them?

We’ve invested over $25,000 so far.

What is the status of this engagement?

Our ongoing partnership started in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The success of the partnership is measured by their ability to interpret and deliver our requirements. The team has successfully delivered on their UX/UI tasks and has consistently understood the components that need to be placed on screens.

How did Outcraft perform from a project management standpoint?

The team performs well from a project management perspective, as they’re able to meet our deadlines and stay on budget.

We utilize multiple channels of communication, including Zoom, Google Chat, and Slack.

What did you find most impressive about them?

We’re impressed with their ability to really hone in on UX, interpret our requirements, and extreme patience.

Are there any areas they could improve?

I’ve had a great working relationship with Outcraft and their quality of deliverables and communication have been on point. So far, I don’t have any constructive feedback.

Do you have any advice for potential customers?

Make sure to have a good understanding of what you want to achieve and clearly communicate your vision, to make it easier for Outcraft to deliver your needs.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of a WeMade, a company specializing in managing either partial or entire manufacturing processes for all of our partner’s product outsourcing needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcraft?

We hired Outcraft to help us build a strong brand that truly complements the new product we launched. Outcraft took over the challenge and had the mission to create something special.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did quite a bit of research, looking at different agencies, some we had worked with in the past and some that had been recommended. Basically, we top-listed a couple of different agencies, went through the whole process of getting an estimate, and a quote from them.

After looking through Outcraft’s website we felt they had the capabilities and design ideas to assist in this project. Their portfolio was very impressive, showcasing a wide range of high-quality projects.

With Outcraft, they were also able to do the brand strategy, so not only could they do the design, but they could implement the strategy. In the end, we decided to go with them because they could go through the whole branding from start to finish.

Describe the project in detail and walk through the stages of the project.

We had a meeting to discuss goals and objectives. From there, Outcraft's team delivered initial concepts and mock-ups for our new brand using Figma. After a few iterations, the team designed a strong brand identity. In the end, they did the logo design, brand identity, guidelines book, and brand applications.

How many resources from the vendor's team worked with you, and what were their positions?

Usman (CEO) handled all the business issues. We worked with the head of design and lead lead brand designer, as well as a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final products were a set of brand guidelines that layout our companies logo, typography, color palette, imagery and patterns as well as a set of brand applications.

How effective was the workflow between your team and theirs?

We were impressed with their project management. They were very organized and communicated effectively throughout the project using a Slack channel that made it easy to stay updated and track the progress of the project.

They also were very timely in their responses and deliverables, meeting all the deadlines as agreed. They were very proactive in identifying and solving any issues that arose, which helped to keep the project on track. The team was professional and efficient with the timelines and if there were any delays they let us know ahead of time.

What did you find most impressive or unique about this company?

We were thoroughly impressed by their design capabilities. They truly stood out from other agencies we worked with in the past. One of the things that impressed me most was their ability to understand my vision and turn it into a reality.

They went above and beyond to ensure that my needs were met and the final product exceeded my expectations. Their designs were innovative and creative and it was evident in the final outcome.

Are there any areas for improvement or something they could have done differently?

No, we are really satisfied with the outcomes. They made sure that everything was perfect and met our expectations. In short, we would say they were perfect in their own way. We're going to work with them again soon.