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A thermometer of consumer behavior to know and identify trends in the Italian market in advance.

OSM was born in response to the change in Retail which today is increasingly globalised, digitalised, polarized and customized. The international research analyzed by our Observatory has in fact highlighted how 82% of purchasing decisions are made directly within the point of sale. On average, 61% of shoppers use smartphones in retail and the vast majority, 85%, use it for shopping-related activities.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2020

Service Lines
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Market Research Focus
Market Analysis
40%
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