Building Brands Since 1992
Orloff Marketing (formerly Orloff Williams), founded in 1992, serves as a full-service outsourced marketing department for some of its clients and handles specialized projects and campaigns for others. Unlike specialized “silo” agencies or job shops, Orloff Marketing offers branding and integrated marketing communications services across all media. It offers a marketing team of experienced thought leaders and energetic young talent that acts as a natural extension of its clients. In short, Orloff Marketing applies common sense and plain English to marketing, ensuring that clients can focus on what they do best and know that they’ve got the best people working to advance their brand.
• In-house capabilities include:
• Brand Identities & Refreshes
• Media & Community Relations
• Website Development & Social Media Marketing
• Crisis Management & Message Training
• Print, Broadcast & Internet Advertising
• Print & Electronic Marketing Collateral
• Video Production & PowerPoint Presentations
• Trade Show Support • Market Research
• Media Buying & Management
Orloff Marketing is one of the few marketing communications firms that has been consistently recognized for excellence in public relations, branding, advertising and collateral work and web development. In its history, Orloff Marketing has earned 75 local and 19 regional ADDY Awards for advertising and collateral work, two national Telly Awards for television advertising, three international Summit Creative Awards, a national Silver Anvil Award of Excellence and eight regional Compass Awards in public relations from the Public Relations Society of America.
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GreenWaste, Platinum Roofing, Rescue Air Systems
Reviews
the project
Advertising Campaigns for Consulting Firm
"Their help with branding and positioning stands out the most."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a contract marketing consultant and I partner with firms to advance the work of my clients.
What challenge were you trying to address with Orloff Marketing?
I come to Orloff when I need services beyond those that I can provide. I tend to stick to strategy development and messaging while I use other firms for government affairs, design, media buying, etc. Orloff designs advertising and marketing campaign materials.
What was the scope of their involvement?
They’ve helped me develop full-blown advertising campaigns including performing media buying services, social media marketing, and design services.
What is the team composition?
I work with Dan (Principal) the most directly. There are others I speak with but not as often.
How did you come to work with Orloff Marketing?
I’ve known them for almost 30 years, so I’ve retained them when I worked on staff at a company and brought them in to help me on certain projects as a freelancer.
How much have you invested with them?
It fluctuates from project to project, and they are paid by my clients directly.
What is the status of this engagement?
We’ve been working together since January 2008. That’s when I went freelance and I started using them more often.
What evidence can you share that demonstrates the impact of the engagement?
In the case of one of my clients, the results were increased awareness and success on highly objective projects. We also share a private school client and they saw enrollment go up. Increased awareness, sales, and lead generation are the most visible results.
How did Orloff Marketing perform from a project management standpoint?
It’s very collegial. Often, I will come to them with a set of goals and a strategy and they’ll either refine it or take it and go with it. The communication is outstanding, sometimes daily; all of it flows through Dan.
What did you find most impressive about them?
Their help with branding and positioning stands out the most. They’re also strong with their faithful execution. They’re disciplined in not straying from the established brand.
Are there any areas they could improve?
No, not that I’ve seen.
Do you have any advice for potential customers?
The clearer you can be in defining who you are the better the results will be.
Following through on both execution-heavy and collaborative strategy projects, Orloff Marketing is a full-service partner. They focus on developing a strong communication protocol that pays dividends in increased leads, awareness, and more. Customers can expect a disciplined partner.