Stand Out
We create experiences & customer journeys
Riyadh | Beirut | Dubai | Damascus | Doha
We're an experience design agency that builds digital products and services to drive commerce and connect with culture.
Ambition. Talent. Love. Call it what you want. We call it Origin.
The brands we’ve worked with aren’t trophies, they’re friends we met on our journey.
Origin is a brand strategy and marketing agency that brings brands and culture together. With a belief that culture drives commerce, we leverage shared values and ideas to inform strategy and design, creating experiences that inspire life and inspire action. Our specialty of connecting brand, culture, and commerce has earned us a reputation for doing award-winning work across multiple categories. Our work is driven by our mission and our mission is this… we exist to create things people love.
Our Values:
Creative
To us, creativity is problem solving, and we believe in solving the impossible. We never settle for the first, easiest, or quickest solution.
Bold
To make an impact in today's world, you have to be able to put yourself out there.
Transparent
As a creative agency, we stand by complete honesty in every aspect of our relationship with you.
Let's create something amazing together...
headquarters
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2695 Northern Ring Branch Rd, An Nakheel, Riyadh 12385 7680, Saudi ArabiaRiyadh, RD 12385Saudi Arabia
other locations
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Recommended Providers
Portfolio
The Yard Qatar Branding & Website Creation
Origin had to create a brand strategy that reflected these three unique but interwoven aspects of the business in a clear and approachable way.
In essence, these three main divisions come together to create a one-stop shop for all your creative needs in a purpose-built showroom.
The yard boasts multiple international brands and stands as their main representative. These include Robert Passal, Chad Dorsey, Lucas Rise, Hooker Furniture, Ngala, Assouline, and many others.
Origin was tasked with building and creating the brand identity and strategy as well as the e-commerce website. This was a large and complex project with very high expectations. As always, Origin was up to the challenge.
BBC Website Creation
https://realhappinessproject.org/
Created an award winning website for BBC real happiness project
Sharjah Book Authority Award Winning Website
Origin has created an award winning website for Sharjah Book Authority.
Red Taxi Campaign
Award Winning Campaign Designed by Origin
Full Case Study: https://www.behance.net/gallery/86575061/RED-Taxi-Advertising-Campaign
Blowsy Bloom Branding
Origin has created a top notch logo for Blowsy Bloom located in Doha, Qatar.
Sallaum Sky Branding
Sallaum Sky is a Lebanese low fair airline, founded in 2019. Operating between Lebanon, Switzerland, Germany, and France, Sallaum Sky offers world-class amenities at affordable rates.
At Origin, we were tasked with developing the brand strategy, corporate identity, aircraft livery, and the collaterals and auxiliaries.
The Sallaum Sky logo was inspired by the Letter "S" which is found in Sallaum & Sky, and a rising sun. This can be seen in the logo as a partial rising sun.
Three lines from the logo move in a forward direction from the front of the aircraft up to the highest point which is the tail, and a dot at the end to resemble the destination and sums up the livery.
Full Case Study: https://originmena.com/case-studies/
Sakani Outdoor Campaign Concept
Sakani outdoor campaign creates awareness around their off-plan projects and their promise to deliver over 67 new projects for Saudis.
Full Case Study: https://originmena.com/case-studies/
Utopya Re Branding
In 2018, the Canadian based software and technology company, Utopya Innovations Inc, contacted us, wanting to expand their smartphone brand market share into the Middle East.
When Utopya came knocking, their brand and identity were out of shape, and not up to international standards, especially competing against well-established brands such as Apple, Samsung, and Huawei.
Full Case Study: https://originmena.com/case-studies/
Andre Landscaping Branding
A new practical design case study on branding by Origin, showing the stages of building-up strong corporate identity for the landscape care company Andre. First of all it was important for the design team to study the conditions and philosophy of existing logo functionality, details about company activities and business goals and customer’s wishes about the redesign process. It should be mentioned that redesign for existing companies and products can have different levels of breakaway from the existing versions: some companies decide upon fully new design which has nothing in common with the current branding, while others keep the track of changes carefully and gradually, with minor alterations eliminating the risk of losing recognizability on the market. The second approach was taken as a basis in this particular story because Andre is a company that has already won its audience on the market. That means any design change should be done with respect to the company’s history and philosophy as well as brand image grew through the years. Therefore, new design had to take its roots from the existing branding, but offer some refreshment and add some trend.
Full Case Study: https://originmena.com/case-studies/
Yeprem Packaging
Yeprem is a global name and icon in the Jewelry industry. Since 1964, Yeprem has influenced culture with its industry-bending trends. We were delighted when Virna, Yeprem’s daughter, engaged us to create a new overarching concept design, and pack design. Always fearless in the face of a challenge, we got started, excited.
Full Case Study: https://originmena.com/case-studies/
Khan al Saboun Luxury Packaging
Three new high end products were introduced. Khan al Saboun hired us to create three packages that would introduce the new products elegantly.
Full Case Study: https://originmena.com/case-studies/
IECD Rebranding
The Institut Européen de Coopération et de Développement (IECD) is a highly respected non-governmental organization (NGO) that supports human and economic development in different countries around the globe. In 2018, the IECD reached out to Origin to help them celebrate 30 years of success with a 30th-anniversary edition of their yearly exhibition.
The IECD sets up yearly exhibitions in Lebanon where it helps students studying in technical fields find appropriate employment. The exhibitions take place in the Forum de Beyrouth.
Reviews
the project
Development & Digital Marketing for Tile Company
"They were highly talented designers and creative content developers."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the commercial director- VP for the company managing the sales and marketing for the entire business, we are 45 years manufacturing floor solutions tiles and interlock pavers and precast concrete outdoor furniture in additional the cladding fiberglass-reinforced solutions
For what projects/services did your company hire Origin MENA, and what were your goals?
As a 45 years company the need for a rebranding was there that lead to new development of website, mobile app, and continue with social media managment online presence and SEO managment
How did you select this vendor and what were the deciding factors?
We call for a pitch from 4 different agencies what attract us to negotiate and finalize with Origin is the creativity and the experience in VR integration as we were looking for that eventually after we complete our rebranding
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had 3 workshops with origin team and ours with few one to one interviews with key stakeholders followed through with Origin presentation of proposed directions After agreeing on our choice a time schedule was proposed for implementation KPIs was set for monitoring the performance we used 3rd parties software for such as google
How many people from the vendor's team worked with you, and what were their positions?
Our main contact with account manager and MD, we had meetings with head of design and website developers in total 5
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching website and e-commerce platform we started slowly to see the outcomes as number of quotations new accounts and online purchase start grow month over month Number of followers, engagement ratio increased
Describe their project management style, including communication tools and timeliness.
During the start up we had two meetings weekly for update and weekly project status report, in additional to WhatsApp and phone calls we were in touch, I can say meeting time line was 90% accurate
What did you find most impressive or unique about this company?
They were highly talented designers and creative content developers. Shifting our 45 years brand into new level bring life into it
Are there any areas for improvement or something they could have done differently?
I would recommend to increase there presence in Saudi more and more
the project
Branding Services for Automotive Company
"They asked specific questions to ensure that they get the right ideas or answers related to the project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Procurement Manager of an automotive company, we are the dealer of Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo in Kingdom of Saudi Arabia
For what projects/services did your company hire Origin MENA, and what were your goals?
Our business is establishing a new company for a new Automotive brand, Hence we have hired ORIGIN to draft us a logo and a full brand book and corporate identity for our company.
How did you select Origin MENA?
As per the usual Procurement Procedure, I have source 3 to 4 companies. We have reviewed their Profile to check their specialization and previous work similar to my requirement. Main factors are the Agency Specialization, Previous Project Experience, Cost and the timeframe.
Describe the scope of their work in detail, including any steps and the final deliverables.
Scope of work includes Logo Drafting, Brand Strategy, Corporate Identity and Stationaries lay-out. The work started with 1 full day Brand Strategy Workshop where we discuss multiple aspects of the Company that we wanted to build
How many people from the Origin MENA team worked with you, and what were their positions?
If i remember it correctly, I believe it was 4 people icluding their Managing Director Mr. Marwan Arban.
Can you share any outcomes from the project that demonstrate progress or success?
I believe it was the first draft of the Brand Book and Logo; it's amazing that they come up with an amazing progress within 11 days from the time of the 1st workshop. They manage to provide 3 logo Design and the Brand Strategy with minimal revisions required
Describe their project management style, including communication tools and timeliness.
Origin is very Hands-on and detail oriented agency. As illustrated by their Mnaaging Director that is available in all virtual meetings that we have; from start to finish. They asked specific questions to ensure that they get the right ideas or answers related to the project.
What did you find most impressive or unique about this company?
The workshop and the steps that they have taken to do this project.
Are there any areas for improvement or something they could have done differently?
None; their current approach and the way they handled their customer is great. it's just a matter of being consistent. My advise to them is to continue and be consistent to their approach and handling of their customer regardless of the size of the business of the comapny or how small or big the project is.
the project
Branding & Marketing for Architecture & Landscaping Firm
"Their energetic, young, and motivated spirits can be easily sensed which can be reflected positively on the work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a new founder of an architecture and landscaping firm.
For what projects/services did your company hire Origin MENA?
We contacted Origin MENA for branding, design of a new logo, and marketing concerns.
What were your goals for this project?
With the help and expertise from Origin MENA, we were looking for expanding our network and reaching out to new clients in a more playful and young-energetic module.
How did you select this vendor?
After reading the reviews related to Origin MENA and realizing how every customer was satisfied, and after looking over their portfolio on behance.net and checking their website, we contacted Origin MENA and we believe we have done the right choice.
Describe the scope of their work in detail.
During our fist meetings, we met with Mr. Arban and his colleagues, were they have been very attentive and urging to know more about our firm. The early stages were scheduled for background learning and gathering information. Going along, the process for design and creativity started to take over, in which we received multiple outcomes that have been discussed and modified following our meetings.
What was the team composition?
I worked directly with Mr. Marwan Arban, founder of Origin MENA. During certain meetings, great employees of his company joined our discussions for design and marketing related subjects.
Can you share any outcomes from the project that demonstrate progress or success?
After working with Origin, we were more than satisfied with the outcome and our logo was a total success as we received many positive reviews on it. We were also able to increase our clientele sheets by 7% in less than 2 months.
How effective was the workflow between your team and theirs?
The meetings were being scheduled weekly, and to facilitate the workflow and urgent meetings, we connected in a distance mode, mainly through video conference calls, a service they provide for a faster and more effective discussions.
What did you find most impressive about this company?
I was impressed for their continuous background research about our firm and how they were able to come up with a designed logo which really speaks for its purpose. Their energetic, young, and motivated spirits can be easily sensed which can be reflected positively on the work.
Are there any areas for improvement?
I believe they have a huge potential for continuous growth and expanse. We are more than satisfied to have worked with Origin MENA and definitely looking forward to work with them for our next campaign.
the project
Website Development for Consulting Company
"They were very professional and talented designers."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing director for Multivision
For what projects/services did your company hire Origin, and what were your goals?
We needed a company that we can trust to design and develop our website.
How did you select this vendor and what were the deciding factors?
We searched on Google for the best web design agency in Lebanon and we contacted Origin
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
design and develop the website in addition to providing hosting and maintenance services
How many people from the vendor's team worked with you, and what were their positions?
they assigned a dedicated project manager and content creator in addition to the web designer and the back end developers
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The website SEO was above 80% from day one
Describe their project management style, including communication tools and timeliness.
They used to have a weekly meeting with all assigned members and the project manager used to follow up on deliverables and modifications
What did you find most impressive or unique about this company?
They do constant follow-ups. They were very professional and talented designers.
Are there any areas for improvement or something they could have done differently?
no
the project
Social Media Management & SEO for Writers' Platform
"They had very professional staff."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Pro-Writers is a platform for academic writers to connect with writing services seekers.
For what projects/services did your company hire Origin?
We needed someone to handle our social media accounts and target potential clients on search engines
How did you select this vendor and what were the deciding factors?
We googled for the best social media management companies in Lebanon and came across Origin website and liked their portfolio.
Describe the project in detail and walk through the stages of the project.
They built social media strategies and targeted leads via SEO strategies.
How many resources from the vendor's team worked with you, and what were their positions?
They assigned a project manager and an account manager to follow up daily posts and leads
Can you share any outcomes from the project that demonstrate progress or success?
We received 15 potential clients from second week
How effective was the workflow between your team and theirs?
It was good
What did you find most impressive or unique about this company?
They had very professional staff.
Are there any areas for improvement or something they could have done differently?
no
the project
Branding Strategies for Food & Beverage Company
"They have an impressive CRM and communication process. They're friendly and creative."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Chickin&co sal, i am the founder and managing partner, we are specialized in food and beverage
For what projects/services did your company hire Origin MENA, and what were your goals?
yes, we did the branding , concept, naming, marketing strategy
How did you select this vendor?
we worked previously for our rooftop DEECE in dbayeh beirut
Describe the scope of their work in detail, including any steps and the final deliverables.
marketing, branding , advertising,
How many people from the vendor's team worked with you, and what were their positions?
4
Can you share any outcomes from the project that demonstrate progress or success?
we made a growth, and opening 3 branches
Describe their project management style, including communication tools and timeliness.
they are always on time and punctual
What did you find most impressive or unique about this company?
They have an impressive CRM and communication process. They're friendly and creative.
Are there any areas for improvement or something they could have done differently?
they are improving on a daily basis, that why they are expanding globally
the project
Branding and Marketing for Hospitality Management Company
"The whole process has been fast-moving, fine, and smooth."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director at Rise Hospitality Management, and we do hospitality management for restaurants, clubs, and lounges.
What challenge were you trying to address with Origin MENA?
We needed help with our branding and marketing.
What was the scope of their involvement?
We’re a new company, and we bought the franchise of an international rooftop restaurant brand to operate in Bahrain.
Origin is our partner for everything related to our branding, marketing, website, logo, email, and social media. They’re also helping us prepare a marketing budget for the restaurant’s opening in December.
What is the team composition?
I primarily work with Marwan (Managing Director). I also speak with a marketing manager, a brand manager, and two other resources during meetings.
How did you come to work with Origin MENA?
I found them on the internet. I had a call with Marwan and found him to be personable. Origin was more interested and active than other vendors, so I hired them.
How much have you invested with them?
We’ve spent about $50,000 on our brand launch, and they also have a $15,000 monthly retainer.
What is the status of this engagement?
We started working together in July, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Origin’s branding is very clear, simple, and intuitive. Other companies create complicated logos, but their logo is straightforward and attractive. We’ve shown their work to other people, and it has received positive feedback.
How did Origin MENA perform from a project management standpoint?
Origin is very helpful, and they’re always on time. They try to make things clear straight away; during meetings, they go directly to their point. Additionally, they always give us the ability to choose. They don’t insist on what they want; they provide us with various options.
We communicate through phone calls and Zoom meetings, and we have meetings twice a week. They’re very responsive, even during weekends. The whole process has been fast-moving, fine, and smooth, and they are very professional.
What did you find most impressive about them?
Origin’s presentation of the product is impressive. The way they’ve explained their work shows they are passionate about it, and they make you fall in love with the brand.
Are there any areas they could improve?
I can’t think of anything.
Do you have any advice for potential customers?
Be open-minded when working with Origin.
the project
Web Design for Investment Management Group
"Their flexibility and communication were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Graphic designer for Ajlan & bros group
For what projects/services did your company hire Origin MENA?
To redesign/create new websites. A total of 5 websites were accomplished in this project
How did you select this vendor and what were the deciding factors?
Agency’s rating and communication
Describe the project in detail and walk through the stages of the project.
Started with general direction of design, then target group analysis, wireframes and UX mapping. Then general design of pages ending with the finalized look and content
How many resources from the vendor's team worked with you, and what were their positions?
Web designers Developers: 2 Content creators: 2
Can you share any outcomes from the project that demonstrate progress or success?
Websites were user friendly, catchy, and overall well-designed
How effective was the workflow between your team and theirs?
Origin team were Very flexible and eager to help
What did you find most impressive or unique about this company?
Their flexibility and communication were impressive.
Are there any areas for improvement or something they could have done differently?
No
the project
Website Development for Construction Company
"We received a great website."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the IT Manager at the Holding Co.
For what projects/services did your company hire Origin MENA, and what were your goals?
our website was created over 18 years ago and we had to develop our brand
How did you select this vendor and what were the deciding factors?
we hired 3 companies before origin for the service but unfortunately, they fail to deliver, however, after much research we came across origin
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
we had a kick-off meeting to discuss the project and the aspects as we needed them to understand our history and line of work, then, we started weekly meetings to discuss the progress
How many people from the vendor's team worked with you, and what were their positions?
4 persons - the MD, Designer, Writer, photographer
Can you share any measurable outcomes of the project or general feedback about the deliverables?
the owner of the company liked the design
Describe their project management style, including communication tools and timeliness.
great comm
What did you find most impressive or unique about this company?
we received a great website
Are there any areas for improvement or something they could have done differently?
None
the project
Website Design for Cybersecurity Company
"Their creativity was outstanding."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing Team Leader at Innovative Solutions. IS is a Saudi Cybersecurity Company that provides Cybersecurity Serviced and Solutions and Consultancy to its customers in the GCC Region.
For what projects/services did your company hire Origin MENA?
Our website was created more than 5 years ago and required updates in design, content, UI and usability.
How did you select this vendor and what were the deciding factors?
Origin was shortlisted from among 5 providers locally and internationally.
Describe the project in detail and walk through the stages of the project.
Complete refresh of the old IS Company Website
How many resources from the vendor's team worked with you, and what were their positions?
3 Marwan - GM Marwan - PM Joseph - CTO
Can you share any outcomes from the project that demonstrate progress or success?
It was a successful project even with the challenges we faced during COVID. I feel that our project was successful and we faced and overcame the challenges in our way.
How effective was the workflow between your team and theirs?
Very effective
What did you find most impressive or unique about this company?
Their creativity was outstanding
Are there any areas for improvement or something they could have done differently?
None
After Origin MENA completed the deliverables, the company saw a significant increase in new accounts, online purchases, followers, and engagement. During the engagement, the team held meetings regularly to update and provide status reports to the client.