What was the scope of their involvement?
I’m a huge fan of Orases and Nick, the CEO. We started talking to them about building a website, and we ended up adopting Nick as our CTO. We had several meetings with him and his team each week talking about everything e-commerce. Orases helped us develop our overall digital marketing plan and competitive strategy. I truly view them as a strategic partner, and that’s been extremely valuable to us. We’ve gotten a tremendous amount of education from them. They’ve saved us from making expensive mistakes.
We originally engaged them to design a website, but then we quickly shifted that to a consulting basis. We really wanted him to be involved in all the different aspects of our emerging business. Nick helped us think creatively and strategically about how we wanted to compete.
Orases is currently involved in the discovery stage for developing our website. Once that is complete, we’ll actually construct the site. Orases truly has their customer’s best interests in mind, and they want to add value. Although they are contracted to build the blueprint for our site, they are perfectly fine with putting the development up for bid after that to ensure we get the best product. When you do that, you create a connection with the customer, which makes the work you do together even better.
We’ve mostly worked with Nick, but we’ve recently engaged a designer and a developer, who are now spearheading the discovery process.
How did you come to work with Orases?
One of my partners knew of Nick through mutual acquaintances.
How much have you invested with Orases?
The whole project will probably be $100,000—so approximately $75,000 to build the site and $25,000 for consulting.
What is the status of this engagement?
The project began in December of 2016, and it will probably last for about 6 months. I imagine we’ll continue to work with them on some level going forward. I feel that we get a tremendous value having them as partners.