What was the scope of their involvement?
It was the second time that we’d worked with them, so they knew our team and our product. They invited us to their office and presented a sketch to make sure that people will talk about BRP. They had the idea of our director doing some interviews where people were asked to make the noise of a Ski-Doo. It was really funny.
They sent us a timeline of their delivery expectations, and then they came to our location. They did all the filming, which went really well. In the end, they made all the arrangements, the sound, and the image. In total, they created about 10 videos for us this year.
They also starting using Spotful this year, a platform that customizes videos to make them interactive with clickable links. In our videos, viewers could click to see other videos and could apply directly from the videos for a job. Oranje presented the idea of the interactive video so people could do all of this directly on one site.
What is the team composition?
My main point of contact is Samuel (Producer, Oranje). We also worked with Alex Nolee (Director of Photography) and Alice (Producer) on strategy.
They had more team members for the video shoots. For the main video, they had six or seven people, but at other times only two or three. There’s also a lot of people at our company working with them.
How did you come to work with Oranje?
They actually came to us. Their president called my director and told them that they would be great partners for us. We visited them and it just worked. They made the first videos with us last year, and we decided to go with them again this year.
How much have you invested with them?
We’ve spent around $50,000 ($38,000 USD) this year.
What is the status of this engagement?
We worked together from May 2018–May 2019.