Orangubrand

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and operations manager for Clearlink Media. We’re an internet marketing company that specializes in performance marketing for clients on a global scale. We’re a cause-per-action (CPA) affiliate network that was established in 2012.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Orangubrand?

We work with a variety of digital publishers, and we needed a vendor to help us manage some of those relationships.

SOLUTION

What was the scope of their involvement?

Orangubrand managed the day to day communications with some of our clients. In addition to handling emails and phone calls, they tracked the campaigns’ performance as well.

We act as an intermediary between two types of clients—advertisers and developers. In this case, developers are the owners of some sort of internet service. Basically, a developer will want to promote their app somewhere on the web, and they’ll come to us to help them find space. We’ll speak with our advertisers and negotiate a budget and a monthly spend for a spot on their web properties.

Once those details are in order, Orangubrand took over the relationship. They followed the campaigns we had in place and determined what we needed to do. If something wasn’t working as we’d hoped, they’d decide to adjust the focus or stop the campaign altogether. Their main goal was to monitor performance and ensure we were meeting our internal key performance indexes (KPIs) and generating a good ROI for our clients.

In addition to managing multiple client relationships, they also maintained our social media presence and tracked our Google AdWords campaigns.

How did you come to work with Orangubrand?

I knew Elder (Founder and Principal, Orangubrand) before this partnership. While we were expanding, he approached us. We gave them a 90-day trial. We were happy with those results, so we formalized the relationship.

How much have you invested with them?

So far, we’ve spent about $100,000.

What is the status of this engagement?

We started working with them around December 2012—near the time we launched the company. The relationship ended at the beginning of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were a new company when we started working with Orangubrand. We’ve since moved all of our processes back in-house, but their team set up a foundation that allowed us to do that. They built relationships with some of our key clients, one of them being a top-five revenue-producing media source for our company.

How did Orangubrand perform from a project management standpoint?

There were a lot of questions at the beginning of the collaboration because we didn’t have any structure within our organization. We were still in the process of building all of our foundational infrastructures.

Despite our lack of guidance, Orangubrand was very organized. With every relationship they managed, they were careful to look at it holistically to figure out the best approach. They followed up on important details with summaries outlining their work and their plans. We received a weekly status call in addition to the documentation. If we provided feedback, they were quick to adjust their workflow.

For one project, we provided them with unclear directions. It worked out fine, but they used it as a learning experience. From then on, they’d be sure to ask questions to clarify their assignment. They were very proactive in forming a comprehensive understanding of our expectations before starting a project.

What did you find most impressive about them?

They were instrumental in helping us set up a foundation of internal processes—some of which we still use today. They suggested specialized tools that helped us better control our workflow for our employees. For example, we were using a newsletter system, but it had a lot of bugs. Orangubrand suggested we outsource the process to a third-party vendor, who could do the same job but better.

Are there any areas they could improve?

It would’ve been nice to know a bit more details about their service at the beginning of the partnership. They need to better present themselves and their capabilities to potential clients. For example, it wasn’t until we already started working together that we found out they provide social media assistance.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of operations for an events rental staffing and management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Orangubrand?

When I started the company, I didn’t know much about technology and social media, or really anything online. We needed help with our website, SEO, and social media management.

SOLUTION

What was the scope of their involvement?

Orangubrand designed our website from scratch based on ideas that I had. They developed content. We provided them with some images from previous events which they used along with some stock photos.

They set up our Facebook, Instagram, and Twitter accounts and managed our SEO, both online and off-page, and Google AdWords for a while. They also taught us what we had to do going forward regarding social media and AdWords.

What is the team composition?

Our main focal point was the digital media and marketing director.

How did you come to work with Orangubrand?

I found them online.

How much have you invested with them?

We spent between $4,000–7,000.

What is the status of this engagement?

We worked together for 4–6 weeks in late 2014 or early 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first started the company, we tracked our analytics regularly, including Google AdWords and website traffic. Within two or three weeks, we had a large increase in traffic to the website as well as the social media engagement.

How did Orangubrand perform from a project management standpoint?

We communicated mostly by email since there was a three-hour time difference between us in Ontario and them in British Columbia. We did speak on the phone a few times.

What did you find most impressive about them?

They’re very good at what they do. They were able to take the ideas that I had and put the technology into it to create exactly what we wanted.

We were very happy with them. We hired another, lower-cost company to redo the site and weren’t satisfied. We plan to use Orangubrand again in the near future to redevelop the site.

Are there any areas they could improve?

I don't know. They could lower their costs but I don’t have anything bad to say about them.

Do you have any advice for potential customers?

Let them do what they do. They’re trustworthy. I’m hands-on but if you can take a step back, they’ll do what you ask them to do. You don’t have to be so involved. Letting them do what they do will get you where you want to be.