OrangeYouGlad, LLC

BACKGROUND

Introduce your business and what you do there.

The Motherhood Center is a clinical treatment facility for new and expecting mothers and birthing people experiencing perinatal mood and anxiety disorder (aka postpartum depression). We offer various therapeutic interventions based on symptom acuity ranging from support groups, to outpatient therapy and medication management, to a Perinatal Day Program for pregnant and postpartum women who are having difficulty caring for themselves and/or baby due to acute maternal mental health conditions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address?

OYG has been our graphic design and web development partner since before we opened our doors in 2017. They created a brand for The Motherhood Center, that has elevated us to the leading perinatal mental health facility in the U.S. in 2022, we began conversations with OYG again to help us build a much larger and more functional Wordpress website with a new graphic look and feel, as our original platform had become too small due to the organization’s rapid growth and success.

SOLUTION

What was the scope of their involvement and team dynamic?

OYG built us 2 new sites from scratch. One for new and expecting mothers/birthing people looking for support and treatment, and one for medical providers looking to refer their patients to us. These sites, though separate, are embedded in a seamless way so that visitors can toggle back and forth effortlessly. 

The site is graphically inviting, faster, cleaner, more professional and competitive, all the while preserving a soft, welcoming, comforting and inviting feel for a vulnerable perinatal population looking for a place to help them feel understood, seen and most importantly - BETTER. 

The team was amazing at every turn. They listened to every single word meticulously in regard to our goals for the site. They dove in deep and put themselves in the position of our audience to truly understand the needs. They were accessible all the time, had a lovely demeanor, and were clearly committed to providing us with the best possible site experience for this delicate population of viewers. And we could not be happier with our finished product. 

What's the status of this engagement?

The new websites were completed in April of 2023. We have received accolades from our clinical colleagues in the field ever since, as well as from women who now, as a result of their user experience, have become our patients.

RESULTS & FEEDBACK

How did your relationship with your partner evolve?

I had heard of OYG through one of their current clients at the time who spoke very highly of their work. From the first meeting back in 2016, I knew we had found a partner that was going to give us the exact brand and identity we were looking for. 

In what ways can they improve?

As someone who has conducted thousands of reference checks on potential employees, I know that when a reference answers this question with - “I can’t really think of anything” my eyebrow raises a bit. That said - it’s with complete honesty when I say, I can’t really think of how they could have done a better job. 

What advice do you have for clients with similar needs to yours?

If you your are looking for a company to give you 110%, truly listen to you, be incredibly patient with you, and give you exactly what you are looking for or what you didn’t even know you need - OYG is for you.

UPDATED REVIEW

This review was published on June 21, 2017.

Paige Bellenbaum

Program Director, The Motherhood Center of New York

Healthcare

11-50 Employees

New York City, New York, United States

$10,000 to $49,999

Jan 1970 - Ongoing

Project summary

OrangeYouGlad designed palm cards, setting the stage for future branding. They continue to assist with all marketing material, including web design, graphics, orientation packets, and social media.

Feedback summary

OrangeYouGlad is superior in their ability to get things done right by truly listening and understanding internal visions, obstacles, and branding goals. They highly value the customer relationship and go the extra mile. They were sensitive to the subject, patient, and overall a joy to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the program director for The Motherhood Center of New York, which is the first program of its kind in the city and state, and almost in the entire U.S. We provide treatment to pregnant and new mothers suffering from postpartum depression and anxiety.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OrangeYouGlad?

There is a lot of stigma around maternal mental health, and mental health in general, so when we sought out to create a brand and image, we were very conscientious of not being too clinically overbearing or overwhelming in our messaging and imagery. We wanted to adopt warm and inviting colors and images which were appealing to the eye, but which didn’t necessarily hit anyone over the head.

In the beginning, we almost felt as though we needed to hide behind what we were doing, given that we weren’t sure how the pregnant and new mom community would respond to our offering since it had never been done in the past. Now, we’re finding that we no longer need to hide behind it, and from a text perspective, our website and marketing materials will be bolder in communicating what we do.

SOLUTION

What was the scope of their involvement?

OrangeYouGlad took our challenges and obstacles into consideration in terms of entering into a brand new field which had never been touched before. They showed sensitivity around maternal mental health, and everything they did for us integrated global concerns clearly into the finished product.

We initially started with the design of a palm card which would serve as leave-behind material that we could give to anyone in the New York City area who came in contact with pregnant and new moms, including pediatricians, OBGYNs, midwives, birthing class staff, and so on. This first graphic set the stage for our brand, and since then, we have built everything we do around that palm card. It was warmly and positively received by the community, and we received comments on how gorgeous its colors were.

We were going to leave it at that, but because the feedback was so good, we engaged OrangeYouGlad for our website design, which led to an ongoing relationship. They’re now managing all our graphics, social media, web design, and so on.

One part of our effort is a day program for new and expecting moms with severe postpartum depression and anxiety. They’re with us all day, sometimes for 2–6 weeks depending on the severity of the situation. We also offer them an orientation packet, which is a beautiful folder with our colors and brand. Inside of it is not only orientation information, but also a place for patients to keep the worksheets for the support groups they take part in and a notebook for taking notes.

Whether it’s material with a wider reach, like doctors and clients coming to our website in order to learn about us, or material with a smaller scope, like the 50 women whom we serve in our day program, OrangeYouGlad has handled everything we’ve ever done. They even made PowerPoint presentations for our providers when we needed to present who we are and what we do.

We plan to go through another round of edits in order to make it more pertinent and show less hesitation with our message. People are not afraid to talk about this challenge and seek help as much as we thought they’d be.

How did you come to work with OrangeYouGlad?

Tammy Duncan’s [Owner, OrangeYouGlad] daughter and mine are best friends, and Tammy is one of my greatest friends on the planet. I had run for public office a few years ago and Tammy had designed my whole political campaign, including my website, Facebook page, and marketing materials. She did a phenomenal job and everyone asked me who was responsible for it.

I have historically been a social justice activist and anytime I encounter a community issue, I have gone to Tammy for flier designs. I am glad to have a new business and be able to engage OrangeYouGlad in a portfolio kind of way, instead of having one-off projects. I knew beforehand that the team was amazing, and it hardly took any selling to convince my partners that OrangeYouGlad was whom we wanted to invest in.

How much have you invested with OrangeYouGlad?

The cost of their work has been between $25,000–$30,000.

What is the status of this engagement?

We started working with OrangeYouGlad in the summer of 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I can’t say that we track any metrics but we have seen a rapidly growing subscriber list on the website. We’ve attracted close to 200 people in just under 4 months. Most of the feedback we’ve gotten for the work has been informal, though.

I cannot speak highly enough about their ability to get the work done right, based on listening to what our needs, desires, and obstacles were. We started this journey a long time ago with mood boards—when I didn’t even know what a mood board was—but it quickly became clear that there is psychology behind graphic design. I never thought about this, but after spending quality time with OrangeYouGlad and having them understand our product and needs, everything became clearly depicted in the work. The first step of designing the palm card got us such notoriety and put us on the mark quickly. Everything we’ve gotten has been satisfactory and has had a residual positive impact on anyone who’s come across it.

Again, because we focus on an untapped area in the city, we didn’t want to be so bold with the site’s design as to say, “Are you suffering from postpartum depression?” We wanted to have a bit of fun with it and mitigate the stigma around the issue. The original perception of becoming a new mother is that it’s a completely wonderful experience, but it can also be very hard. We have to give women the room to realize that the experience is not always easy and let them know that we’re here to help. OrangeYouGlad was able to capture this perfectly.

We considered whether we wanted to use actual pictures of people or amorphous shapes in our design. I’m glad that we went with a more abstract approach because that made it more appealing. The facelessness of some of our materials, and the fact that they don’t introduce the race of the women into the message, really speaks to the population visiting the site or looking at our graphics.

How did OrangeYouGlad perform from a project management standpoint?

We email each other 5 times a week around tasks like changing social media buttons and so on. I’ve never had to ask for anything more than once, and the work gets done quickly.

Tammy was the lead in the beginning, but as their portfolio started to grow, she assigned the project to one of the designers, who has been a joy to work with. She does a great job of managing the staff and keeping them accountable.

Customer satisfaction is important to OrangeYouGlad and they bend over backward for us. My new project lead is capable and talented.

What did you find most impressive about OrangeYouGlad?

The way in which customers are approached and treated is invaluable, as is the importance and priority being put on the product delivered. OrangeYouGlad has an openness to listen to us and really understand the psychology of what it is we’re trying to do. The patience factor is amazing.

OrangeYouGlad has an ability to stay on top of cutting-edge technology, and the finished product is a reflection of the journey and the active listening. At every juncture, they’ve been able to capture the essence of what we want.

Are there any areas OrangeYouGlad could improve?

I am separating my friendship and the professional relationship I have with Tammy, but I can’t think back to any experience which made me feel awkward or uncomfortable.

Star Ratings

Overall rating: 5

I have absolutely no complaints and couldn’t ask for a better partner in helping me create a brand.

Quality: 5

The quality, from customer service to finished product, is wonderful.

Cost: 5

Based on our research into competitors’ prices, we’re incredibly pleased with the cost.

Schedule: 5

We haven’t had any issues with missed deadlines. If anything, OrangeYouGlad delivered ahead of schedule.

Willing to refer: 5

Yes, people often ask me who designed our website and printed collateral.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Blanchard House Institute

Describe what your company does in a single sentence.

The Blanchard House Institute ("the Institute") was established to operate in conjunction with the Blanchard House Museum's educational, research, and outreach mission. Combining historical and cultural research, best of education and innovation, economic development, and good governance principles, the Institute creates best practices in public-private-Philanthropic partnerships for local elected officials and all leaders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OrangeYouGlad, LLC to accomplish?

• New brand design and strategy
• Web design
• Printed materials

SOLUTION

How did you find OrangeYouGlad, LLC?

Referral

Why did you select OrangeYouGlad, LLC over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from OrangeYouGlad, LLC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a comprehensive brand strategy and create a captivating online presence through web design and logo development. Leverage OrangeYouGlad's extensive experience and expertise in brand identity, visual communication, and digital design to ensure a successful outcome that aligns with Blanchard House Institute's goals and vision. 

Brand Strategy: 

• Conduct thorough market research and competitor analysis to identify target audience, market positioning, and key differentiators.
• Define brand values, messaging, and personality to establish a unique and compelling brand identity. 
• Develop brand guidelines encompassing visual elements, tone of voice, and brand positioning. 
• Collaborate closely to ensure brand strategy aligns with BHI’s vision and objectives. 

Logo Development: 

• Ideate and conceptualize logo designs based on the brand strategy and BHI’s input. 
• Present a range of logo options that embody the desired brand personality and resonate with the target audience. 
• Refine the chosen logo concept through iterative feedback and revisions. 
• Deliver final logo files in various formats for versatile usage across different platforms and mediums. 

Web Design: 

• Conduct a comprehensive analysis of BHI’s requirements and target audience to inform the web design process. 
• Create a visually compelling, user-friendly website design that reflects brand identity and messaging. 
• Develop wireframes and mockups for key website pages, ensuring seamless navigation and a consistent user experience. 
• Implement responsive design principles to optimize the website for different devices and screen sizes. 
• Collaborate with BHI on content integration, including text, images, and multimedia elements. 
• Conduct thorough quality assurance testing to ensure the website functions flawlessly across all browsers and platforms. 

Deliverables: 

• Brand strategy document, including brand guidelines, messaging framework, and visual elements. 
• Finalized logo design in various file formats suitable for print and digital use. 
• Web design mockups and wireframes for key website pages. 
• Fully functional and responsive website, developed on a content management system (CMS) for easy maintenance and updates. 

Timeline and Milestones: 

• Brand Strategy: One week 
• Logo Development: One week 
• Web Design: One week 
• Website Development: One week 
• Quality Assurance Testing: One week 

OrangeYouGlad was committed to delivering high-quality work that exceeded our expectations. Throughout the project, they maintained open communication, provided regular updates, and collaborated closely with Blanchard House Institute to ensure a successful outcome – well ahead of time and under budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had the pleasure of working with OrangeYouGlad for our project at Blanchard House Institute, and we couldn't be happier with the outstanding service they provided. From start to finish, their commitment to delivering high-quality work that exceeded our expectations was evident. One aspect that truly stood out was their exceptional communication and regular updates throughout the project.

They made sure to keep us informed every step of the way, ensuring that we were always on the same page and involved in the decision-making process. Their responsiveness and attentiveness to our needs were commendable. Despite our tight schedule and limited budget, OrangeYouGlad demonstrated great sensitivity and understanding. They worked diligently to meet our deadlines, delivering results well ahead of schedule without compromising on quality. Their ability to streamline the process, condensing what would normally be a lengthy timeline into a shorter timeframe, was impressive. 

Throughout our collaboration, OrangeYouGlad proved to be more than just a service provider. They became valuable thought partners, offering valuable insights and expertise to enhance our project. We had complete confidence in their abilities and trusted them to not only meet but exceed our expectations. OrangeYouGlad's professionalism, attention to detail, and commitment to our project's success were exemplary. We highly recommend their services to anyone seeking a dedicated and talented team that goes above and beyond to deliver exceptional results. 

Moreover, the strategy, logo, and web design that OrangeYouGlad ultimately delivered to us have truly elevated our organization's presence. Their keen understanding of our vision and strategy allowed them to create a visual identity that perfectly represents our mission and goals. With the new branding and website, we now have a cohesive and professional image that will resonate with future potential funders, supporters, and advisors. The impactful design elements and user-friendly website layout will undoubtedly leave a lasting impression and help us attract the attention and support we need to further our nonprofit work. 

OrangeYouGlad's exceptional work has positioned us for success in expanding our reach and impact. We are confident that the strategic branding they developed will effectively communicate our values and goals to a broader audience, fostering meaningful connections and partnerships. Overall, we are extremely grateful for OrangeYouGlad's excellent service, creative expertise, and dedication to helping us achieve our goals. Their contributions have enhanced our organization's image and empowered us to take our work to the next level. We wholeheartedly recommend OrangeYouGlad to anyone seeking top-notch branding and web design services. We can’t wait to start working with them again on our next project!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We must highlight OrangeYouGlad's exceptional project management skills and their commitment to exceeding our expectations. Throughout the entire process, they demonstrated remarkable oversight and direction, ensuring that every aspect of the project was handled efficiently. The well-coordinated team members ability to not only meet deadlines but deliver items well in advance was truly impressive. We were pleasantly surprised by their efficiency and dedication to completing the project ahead of schedule. 

This allowed us ample time for review and refinement, ensuring that the final deliverables were of the highest quality. Moreover, OrangeYouGlad's commitment to staying within budget was commendable. They came in well under the allocated budget, provided transparent communication about their early completion, and adjusted the charges accordingly. This level of integrity and customer-centric approach truly sets them apart. Throughout the project, they consistently demonstrated responsiveness and willingness to address our needs promptly. 

Their open lines of communication and willingness to go above and beyond to ensure our satisfaction made the entire collaboration a pleasure. In summary, OrangeYouGlad's exceptional project management skills, early delivery, cost-saving measures, and attentive customer service have left an indelible impression. We are incredibly grateful for their commitment to excellence and wholeheartedly recommend them to any organization needing outstanding branding and web design services.

What was your primary form of communication with OrangeYouGlad, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Both founders of Blanchard House Institute have worked with top-tier and leading Fortune 500 companies and nonprofits that have contracted out to external marketing/branding/digital agencies. Throughout our extensive experience, we cannot emphasize the exceptional leadership of Tammy Duncan and the incredible team at OrangeYouGlad enough. Their professionalism, expertise, and dedication to our project were truly outstanding and highly memorable. Throughout the entire collaboration, Tammy and her team demonstrated remarkable patience and attentiveness. 

They took the time to listen and understand our vision, ensuring that every aspect of the project aligned with our goals. It was evident that they genuinely cared about our organization's success and their work's impact. Their ability to deliver ideas and iterate in real-time was nothing short of impressive. We felt as though we were part of a seamless collaboration where our feedback was incorporated effortlessly and the project progressed with remarkable efficiency. The team's talent and expertise were evident in the exceptional finished products they delivered. Working with OrangeYouGlad felt like a breeze. 

Their ability to strike a perfect balance between heart and talent was truly remarkable. They not only possessed the technical skills required for the job but also brought a genuine passion and enthusiasm to the table. It was evident that they poured their hearts into their craft, resulting in the most exemplary finished products. We genuinely miss our meetings with the delightful team at OrangeYouGlad. Their warm and friendly nature created a collaborative environment where ideas flowed freely, and creativity flourished. 

Their professionalism and infectious enthusiasm made the entire process enjoyable and memorable. In summary, the clear leadership of Tammy Duncan and the exceptional team at OrangeYouGlad, combined with their professionalism, efficiency, and heart-driven approach, have left an indelible mark on our project. We are immensely grateful for their talent, dedication, and delightful collaboration. We wholeheartedly recommend OrangeYouGlad to anyone seeking top-notch branding and web design services delivered with exceptional professionalism and heart.

Are there any areas for improvement or something OrangeYouGlad, LLC could have done differently?

None. They are truly that good!

BACKGROUND

Please describe your company and position.

I am the CEO of Littera Education

Describe what your company does in a single sentence.

The company enables K12 school districts to design, deliver, and monitor high-impact tutoring programs for students who need it most.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OrangeYouGlad, LLC to accomplish?

• Establish company's brand identity
• Create branded assets for use in multiple media

SOLUTION

How did you find OrangeYouGlad, LLC?

Referral

Why did you select OrangeYouGlad, LLC over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

What was the size of OrangeYouGlad, LLC’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company was just starting up when we started with OYG. They help us create the initial branding for the company all the way from ideation to initial website launch and collateral creation. They also supported the company in its first UX designs for the core product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The branding and UX work was very successful. The branding on our website and collateral continue to use the work done in collaboration with OYG. The initial UX designed by OYG continues to be the core of our product almost two years later. And we frequently get comments from prospects and customers about how easy it is to use compared to others' products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our process was iterative as we were looking to find the right branding and also working with a number of other contractors in creating beta versions of the product. OYG delivered on time and was always highly responsive to our needs.

What was your primary form of communication with OrangeYouGlad, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found the creative talent of OrangeYouGlad, LLC to be superior. The many high-quality designs and ideas for our product and branding were very impressive. The work was not a run-of-the-mill agency, trying to mimic others in our space. It helped/helps us stand out and represents us as a unique player in our space.

Are there any areas for improvement or something OrangeYouGlad, LLC could have done differently?

We'd have loved to be more in-person with OYG when doing the creative aspect of our work. But it was the height of the pandemic and so we did everything remote. That was not an OYG problem, but if we were to do another project in the future, we'd look forward to that 'in the room' creative experience.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of VideoOut, a nonprofit organization. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OrangeYouGlad, LLC?

We needed to design our new website. 

SOLUTION

What was the scope of their involvement?

OrangeYouGlad, LLC  has designed our branding and website. In the course of a year, we realized a deep dive into our organization’s mission to design our branding. During this time, OrangeYouGlad, LLC led workshops to ensure all our staff was aligned with our organization’s branding. 

Then, OrangeYouGlad, LLC delivered around 10–15 design concepts for us to choose from. They combined the proposals we liked best to come up with the final design. 

OrangeYouGlad, LLC has also integrated some specific details we requested and designed our logo. They’ve finished the design phase, and another development company is working on the site’s coding. We contact OrangeYouGlad, LLC as needed to ensure the design aligns with the development. 

What is the team composition?

My two main points of contact are Tammy (Principal & Creative Director) and Matt (Senior Graphic Designer). We’ve also worked with Veronica (Design Director) and Eileen (Senior Designer).

How did you come to work with OrangeYouGlad, LLC?

We found OrangeYouGlad, LLC through a referral.

How much have you invested with them?

OrangeYouGlad, LLC donated their design services since we’re a nonprofit organization. However, we estimate the total project cost was around $100,000. 

What is the status of this engagement?

We started working with OrangeYouGlad, LLC in January 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were looking for a fresh take on LGBTQ+ causes, and OrangeYouGlad, LLC has come up with a fresh perspective and a design identity that aligns with our community. Our website feels modern, and OrangeYouGlad, LLC has taken our requests and made them unique. 

Overall, we’ve received positive feedback about the new web design and seen an increase in web traffic. The project was a complete success. 

How did OrangeYouGlad, LLC perform from a project management standpoint?

OrangeYouGlad, LLC has delivered everything in a timely manner and incorporated our feedback into the process. They gave us plenty of design options for us to choose from.

We use Google Meet for meetings and Basecamp for project management, where we keep track of the project with both OrangeYouGlad, LLC, and the development company. 

What did you find most impressive about them?

I’m most impressed with OrangeYouGlad, LLC's way of working. They’re down to earth, and their designers roll up their sleeves to get the work done. OrangeYouGlad, LLC is really fun and enjoyable to work with. They’re easygoing, and if something doesn’t work, they don’t take it personally. I’ve worked with other designers in the past, and it has been stressful because everything feels so urgent. 

Moreover, OrangeYouGlad, LLC has a small team, which allows them to be nimble. They have over 20 years of experience, and it’s incredible to see how much they listen to the client and incorporate their feedback.

Are there any areas they could improve?

I wouldn’t change a single thing about OrangeYouGlad, LLC’s work. They’re doing a stellar job.

Do you have any advice for potential customers?

I recommend being open and ready to have fun working with OrangeYouGlad, LLC because they’ll bring everything to the table. If you’re open to OrangeYouGlad, LLC’s proposals, they’ll achieve what you expect. 

BACKGROUND

Please describe your company and your position there.

I am a Senior Digital Project Manager for an educational curriculum company based out of Richmond, VA with use nationally in the USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OrangeYouGlad, LLC?

OYG designed the UX/UI and visual design for a series of math practice games housed in a mobile app container.

SOLUTION

How did you select this vendor?

OYG was recommended by some of our internal consultants.

Describe the project in detail and walk through the stages of the project.

They worked with company leadership to establish approved styles, and then helped facilitate design reviews throughout the process. OYG worked with our technical artists and developers to design all of the elements needed to create three different math practice ("fluency") games as well as the mobile app design and rewards center. Members of the team were also involved in the game wireframing and ideation.

How many resources from the vendor's team worked with you, and what were their positions?

Two designers and one design lead were regularly attending meetings and presenting new iterations, though additional members of OYG were involved from time to time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Even though the games haven't been in the market for very long, I'm already hearing really positive reviews of the palette and layouts. It's really difficult to create learning games that appeal to a wide range of people, and they've done a really good job of this. The games were designed so that kids and adults could both enjoy them: young kids can understand how to play, and older kids don't feel like it's a 'baby-ish' experience.

How effective was the workflow between your team and theirs?

Really great! OYG and our team were sharing Slack, email, Figma platforms, and the team was always very communicative.

What did you find most impressive or unique about this company?

The OrangeYouGlad team members were genuinely kind and lovely people. Not only did I feel that they were committed to the overall success of the project, but also that they cared about our internal team.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Introduce your business and what you do there.

I’m a product leader for the social business unit of a media company in New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OrangeYouGlad, LLC?

Our goal was to continually add value to our SaaS product, ensuring that it has the highest quality UX and design.

SOLUTION

What was the scope of their involvement?

They work closely with our product specialists, who provide wireframes and some high-level requirements. Their participation extends from design conception to UX design and visual design. From there, it’s a joint effort between OrangeYouGlad, LLC and our product team to develop the final deliverables.

How did you come to work with OrangeYouGlad, LLC?

We’d already been collaborating with OrangeYouGlad, LLC when I joined, so I wasn’t involved in the decision to select them. We’ve chosen to continue partnering with them due to the quality of the work and the relationship we have with their team.

What is the status of this engagement?

We’ve been working with OrangeYouGlad, LLC on a consistent basis since 2011. The project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had great success building a product with a UI/UX that delights our clients. The design of our platform has been a significant contributor to our success as a business. We’ve received compliments both externally from our customers and internally from other teams.

What did you find most impressive about them?

What sets them apart is that they’re a fantastic group of people. They’re incredibly talented, they produce high-quality work, and they’re very enthusiastic. I’ve very much enjoyed working with their team.

Are there any areas they could improve?

OrangeYouGlad, LLC’s team is full of creatives who aren’t short on ideas. On occasion, this can lead to tangential discussions about how the product design can be improved which aren’t necessarily pertinent to the specific project or task at hand.

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of a SaaS product built for digital marketers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OrangeYouGlad, LLC?

I hired OrangeYouGlad to help me create a brand and design a product to align with my target market. At the time, I had a product in place but no established or consistent brand. Plus, my product lacked the quality design I wanted from a visual and intuitive point of view.

SOLUTION

How did you select this vendor?

A coworker told me about OrangeYouGlad.

Describe the project in detail.

OrangeYouGlad overhauled the frontend visual design and UI/UX of the website. They then designed a logo and established the brand colors and look and feel. They also provided support in creating social profiles and posting images.

What was the team composition?

I communicated with the owner, project manager, and designers as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design overhaul gave my product credibility and allowed me to secure my first investor. I had presented the product to the same investor before, and he only committed when he saw a well-designed and professional-looking product. Also, I was able to increase conversions rates for new signups by 74% after the redesign.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. The developer can directly contact designers, so the communication was free-flowing. The team set clear expectations and met them. If I had any concerns on the timeline, they considered my feedback. At the same time, they were willing to push back if the integrity of the brand was affected from a design perspective.

What did you find most impressive about this company?

OrangeYouGlad is a small team, but they are super responsive, creative, and flexible. They take pride in their work. I wish I could work with them on more projects.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of StickyLickits. We create all-natural edible stickers for children to put on their fruits and vegetables, encouraging them to eat healthily.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OrangeYouGlad, LLC?

I needed to come up with a branding strategy that would communicate our value. It’s not a product that people actively search for, so we were basically starting from scratch. I was looking for a vendor to help us educate the public and establish a strong brand identity through marketing and social media campaigns.

SOLUTION

What was the scope of their involvement?

I had a vision for the brand, but I entered the engagement with an open mind. I presented the OrangeYouGlad, LLC team with a description of my product and my ideas, and they came back with a unique and exciting branding approach. It was completely different from my original plan but addressed the problem more efficiently. I would’ve never been able to come up with it on my own. I immediately approved their strategies and campaigns; then they began implementing them.

What is the team composition?

I worked with the owner, a design lead, and a team of additional designers and strategists.

How did you come to work with OrangeYouGlad, LLC?

I knew the creative director of a major news publication, and I asked her for a recommendation. I trusted her artistic taste, and I knew she was involved in the modern design community. She told me to reach out to an animation company, and I did. After reviewing the scope, that firm referred me to OrangeYouGlad, LLC. I ran that by the creative director, and she was aware of their reputation. She agreed that they’d be a good fit, so I decided to partner with them.

How much have you invested with them?

We’ve spent over $100,000 on this project.

What is the status of this engagement?

We worked together from December 2017–October 2018. We’ve completed this project, but there are a few more upcoming tasks that I plan to work with them on as well.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only been on the market for a few months at this point, but we’re already seeing retailers and consumers visiting our site after viewing the social media outreach campaigns. OrangeYouGlad, LLC has opened a lot of doors for us. Their superior artwork and design skills encourage people to reach out to us based on the way we present our product. We’ve already secured interest from several retailers and grocery stores. Overall, they’ve had a positive impact on our business. We feel confident referring others to our website to get a sense of what we offer.

How did OrangeYouGlad, LLC perform from a project management standpoint?

They established a strong workflow from the start. Their team holds themselves accountable for their work, documenting all of their progress. They regularly hit deadlines. We were also working with a global children’s entertainment network, which often slowed the approval process. The OrangeYouGlad, LLC team actively worked with us to accommodate the changing requirements and stay in line with our strict schedules.

We scheduled a phone call for every Monday morning to share progress updates and define our next steps. They were outstanding in terms of planning. Their structured approach helped me measure results as we moved through the engagement. Working with their team was a pleasant and enjoyable process.

What did you find most impressive about them?

They heard our needs and gave us a real solution to our problem. Their team was instrumental in helping us navigate our relationship with the global entertainment network. It’s very expensive to acquire licenses to use their characters for our stickers, and their permission usually comes with some very strict requirements. The OrangeYouGlad, LLC team acted as the first line of communication between the network’s creative officials and us. They listened to the requests and willingly made any requested changes. Sometimes, they fought back on our behalf for the use of important elements or components. We don’t have much experience working with large organizations, so the OrangeYouGlad, LLC team’s communication skills were very helpful.

Are there any areas they could improve?

No, I don’t think so. We started with an explicit set of tasks focused on branding. Based on the quality of their work on those first projects, we expanded the scope to include a comprehensive social media plan and several other elements like our website. We moved organically from one project to the next because we continued to gain trust and respect for their work.

Any advice for potential customers?

First, clients should review OrangeYouGlad, LLC’s website and portfolio—it speaks for itself. Then, they should set up an exploratory discussion and answer the team’s questions truthfully. They aren’t a run-of-the-mill branding agency; they dig deep to provide unique and eye-catching designs and strategies.

BACKGROUND

Introduce your business and what you do there.

I'm the creative director at Daily Burn. We're a fitness tech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OrangeYouGlad?

We're working on a series of new apps that are geared towards different types of fitness, such as high-intensity interval training (HIIT) workouts, yoga, and running. We needed a company to help us with visual design for this series of apps as well as with branding and marketing campaigns.

SOLUTION

What was the scope of their involvement?

We wanted to create a new brand around each of the apps, tying them all together in a system. We also wanted the new look and feel of the apps to be connected to our old brand. OrangeYouGlad was able to do that seamlessly, accomplishing our goals. They also do the frontend design for us, while our in-house team does the actual development.

What is the team composition?

We work with Tammy (Creative Director and Designer, OrangeYouGlad) and about four other members of their team.

How did you come to work with OrangeYouGlad?

I worked with them before and I've always wanted to bring them on for another project. When the opportunity came up, I reached out to them.

How much have you invested with them?

We've spent about $300,000.

What is the status of this engagement?

We started working with them in June 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their products have a fun, personable aspect. Our HIIT app launched in August and we love its look and feel. We got a lot of positive feedback from users. We've stayed on track with our scheduled app launches, and the marketing campaign has been very successful.

How did OrangeYouGlad perform from a project management standpoint?

They're very organized. They're juggling multiple projects all the time, but they can handle them very effectively and meet their deadlines. We mostly use Slack to communicate. They're very sensible and easy to work with.

What did you find most impressive about them?

They're exceptional designers. They're very professional and know what they're doing, so it's been a pleasure to work with them. They get the job done, unlike some other vendors that spend weeks just talking about the project.

Are there any areas they could improve?

It'd be great if they had more UX resources and video resources, but they've done an excellent job finding what we needed.

Do you have any advice for potential customers?

Make sure Tammy is on the project. Everyone on their team is responsible and personable. Also, they pay attention to details, so I don't need to manage every single thing they're doing.

BACKGROUND

Introduce your business and what you do there.

I am a founding partner of a small creative agency. I was previously the head of the video division of a children’s app company and play studio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OrangeYouGlad?

We brought OYG on to help with logo design, UI/UX challenges, and app design.

SOLUTION

What was the scope of their involvement?

They helped with a streaming video on demand platform for kids. It was an involved process that centered around registration flow and the path a free user would take to become a paid user. It was an intricate project and they did an excellent job keeping the visuals on-brand. We presented some basic wireframes that they interpreted.

The logo design was tricky. We needed the design to relate to the parent brand but also stand on its own. OYG understood our sketches and ideas and executed a great solution.

What is the team composition?

We worked directly with Tammy (Owner, OrangeYouGlad) and three or four other designers.

How did you come to work with OrangeYouGlad?

I worked with them in a previous position and had a great experience with them. They also have a prominent storefront in Brooklyn, so I was already aware of them. We considered about six design firms and initially picked a different company. That group was too expensive, the process was frustrating, and the product ultimately failed. We approached OYG and asked for their help.

How much have you invested with them?

We spent in the range of $25,000–$50,000.

What is the status of this engagement?

We worked together on this project between July or August 2016–April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re completely satisfied with their work. They exceeded all our expectations. The project was well received and won an award. We had a bunch of people involved in the project on two continents and everyone came away pleased. We got accolades from the CEO of our parent company and OYG performed so much better than another company we worked with. It was a huge relief when they came in.

How did OrangeYouGlad perform from a project management standpoint?

They’re great. We had no issues with communication or deadlines.

What did you find most impressive about them?

They’re good listeners and very talented designers. They don’t come into a project with an ego or any preconceived sense of what they will deliver until they speak with the client.

Are there any areas they could improve?

Nothing stands out. They constantly think about their process and seek ways to make it better. They are great to work with and I don’t have any critical comments for them.