What was the scope of their involvement?
When we started, OrangeYouGlad came for a day-long discovery session. They had done a fair bit of work in advance, so we were reacting to things instead of brainstorming. They clearly understood who they were working with; my team doesn't do well with a blank piece of paper, but they’ll happily discuss set topics. We talked about which CMS [content management system] would work best and chose WordPress.
The hard-deliverable process was a new website, CMS, development and code, design, templates, and a bit of messaging help. We wanted to showcase our 2 different brands but connect them at the same time. The final deliverable was the developed website with the CMS.
OrangeYouGlad did a fair bit of illustrating and dividing content that we didn't have before to make simplify the process. That required a whole bunch of backend services.
It's all editable: I can go in and create as many items as I want, adjust any of those pieces to the user, and watch them magically drop into the right locations. If I didn’t know better, I would think that feature was hardcoded because it's so tightly integrated with everything else. We also have a blog, which is where I put our e-blasts. At first, we weren’t sure if we were going to include that, but we chose to have that feature in the end.
The functionality that’s attracted the biggest response is the fluidity of movement through the website. The site moves up and down and left and right in a logical progression, which was a big concern of ours initially.
I hope to use our projects or portfolio feature the most. It’s really complicated to figure out how to separate 2 brands but combine them in some way. We ended up creating a third piece to the site to showcase our combined projects. Users can navigate to this area in a million different ways, but all the content is in a set place for me to edit and upload. Content magically appears throughout the site in the appropriate vertical.
OrangeYouGlad also did SEO. Because I was revamping our processes, they were deeply involved in that effort. I felt like I had an in-house designer because they were such a major part of our work. We haven’t really grasped the best way to use social media, so OrangeYouGlad made sure everything was connected for us.
How did you come to work with OrangeYouGlad?
I found them through our manufacturing partner. When I visited OrangeYouGlad’s website, I was wowed by their designs and client list. Frankly, I thought I couldn't afford them, but we made it work.
At the start of the process, we interviewed 3 firms. At the end of the day, we wanted someone who’s creative and wouldn’t give us some templated system. We needed our partner to understand that a lot of our site is a brochure to help clients feel comfortable with us. The site needed to be beautiful, functional, and really express our distinctive design quality without making people think we dictate their style. It had to be beautifully designed but not so beautiful that people felt intimidated.
We interviewed OrangeYouGlad via video conference because they're in Brooklyn and we're in the DC area. Even over the phone and video, their inherent understanding—maybe even more than some of my colleagues—set them apart in my mind.
How much have you invested with OrangeYouGlad?
We spent $45,500, which was less than we should’ve paid. We got too excited about a couple of things, but I think that Tammy [Partner and Creative Director, OrangeYouGlad] decided to run with our additions and make them part of her portfolio. She uses third-party developers, so that cost included the developer. We never had to pay anyone besides Tammy.
What is the status of this engagement?
Our first interview happened in March of 2016. The work really kicked off in May of 2016, and we rolled out the site this past February. If we have questions, they're always responsive, so we're still communicating in that sense. In every other respect, the work is finished.