Orange Owl Marketing

BACKGROUND

Please describe your company and position.

I am the Head of Innovation Cell of Presidency High School

Describe what your company does in a single sentence.

We are an affordable private school in a tier 2 city.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Owl Marketing to accomplish?

Social Media Engagement

SOLUTION

How did you find Orange Owl Marketing?

Referral

Why did you select Orange Owl Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Orange Owl Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Presidency Marketing Lead
• Understanding cultural context will be key to succeeding in this role. 
• Areas of work: 
  • Marketing Communication External - For existing parents, prospective parents
  • Internal Marketing Comms 
  • Social Media Marketing 
  • School Magazine and School brochure once a year
•  Levels of intervention with our on-ground staff:
  • Collaborating for brainstorming on ideas for various activities mentioned above:
    • Planning, Scheduling and reviewing calendars
    • Execution of the activities
    • Review of content 
    • Review of design
    • Follow up on implementation
•  Number of posts
• Marketing Communication External 
• Existing parents: 1 post per week
• Prospective parents: 1 per month
• Internal Marketing Comms: 2 posts per week
• Social Media Marketing: 4-6 posts per week across 2 social media handles
• School Magazine

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have goals monthly listed. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are good in project management.

What was your primary form of communication with Orange Owl Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Orange Owl Marketing team's creativity impressed us. Delivery on time and also flexible to work.

Are there any areas for improvement or something Orange Owl Marketing could have done differently?

Could be better in aligning more with our organisation's vision and context. It is ongoing now. We are confident that it will happen soon .

BACKGROUND

Please describe your company and position.

I am the CEO of Saffron Sky

Describe what your company does in a single sentence.

We specialize in cultivating premium Kesar (saffron) using advanced aeroponic technology to ensure high-quality yield in Pune.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Owl Marketing to accomplish?

• Market Research
• Branding
• Customer Outreach

SOLUTION

How did you find Orange Owl Marketing?

• Online Search
• Referral

Why did you select Orange Owl Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Orange Owl Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Orange Owl Marketing to define our market strategy for Kesar farming, and their scope of work includes:

Market Research and Analysis: 

• Conducting in-depth research to identify target markets and potential customer segments.
• Analyzing market trends, competition, and demand for Kesar.

Branding and Positioning:

• Developing a strong brand identity and positioning strategy that highlights the unique benefits of our aeroponic Kesar.
• Creating brand messaging and visual elements that resonate with our target audience.

Customer Outreach and Engagement:

• Designing a customer engagement plan to build and maintain relationships with potential buyers and stakeholders.
• Creating a comprehensive communication strategy to convey our value proposition effectively.

Go-to-Market Strategy Development:

• Crafting a detailed go-to-market strategy, including pricing, distribution channels, and promotional tactics.
• Identifying key partnerships and collaborations to expand our market reach.

Key Deliverables:

• Market research report with insights and recommendations.
• Brand identity package, including logos, taglines, and brand guidelines.
• Customer engagement plan with targeted communication strategies.
• Comprehensive go-to-market strategy document.
• Implementation roadmap with actionable steps and timelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress or success include:

Market Insights and Identification:

• Detailed market research report identifying key customer segments and potential markets.
• Identification of competitive landscape and market trends specific to Kesar farming.

Brand Development:

• Creation of a distinctive brand identity with logos, taglines, and brand guidelines.
• Positive feedback and increased recognition of the brand within target markets.

Customer Engagement:

• Increased customer inquiries and engagement through targeted communication strategies.
• Development of a robust customer database for ongoing outreach.

Go-to-Market Strategy Implementation:

• Successful launch of Kesar products in identified markets.
• Establishment of key distribution channels and partnerships.

Sales and Revenue Growth:

• Notable increase in sales and revenue from Kesar products post-implementation.
• Achievement of initial sales targets and milestones set in the go-to-market strategy.

Brand Awareness and Reach:

• Enhanced brand awareness and online presence.
• Increased traffic and engagement on digital platforms and other customer touchpoints.

These outcomes collectively highlight the progress and success of the project, demonstrating the effectiveness of the strategies and initiatives implemented by Orange Owl Marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Orange Owl Marketing demonstrated exemplary project management throughout the engagement. Key aspects include:

Timely Delivery:

• Adhered to the project timeline and consistently delivered key milestones on schedule.
• Regular updates and progress reports ensured transparency and kept the project on track.

Responsiveness:

• Maintained open lines of communication, promptly addressing our questions and concerns.
• Adapted to our evolving needs, making necessary adjustments to the strategy and deliverables.

Collaboration and Support:

• Fostered a collaborative environment, encouraging feedback and actively involving us in the decision-making process.
• Provided ongoing support and guidance, ensuring we were well-equipped to implement the strategies effectively.

Overall, their project management approach was structured, responsive, and aligned with our goals, resulting in a successful and smooth execution of the market strategy

What was your primary form of communication with Orange Owl Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Orange Owl Marketing impressed us most by combining innovative strategies with a deep understanding of our industry. Key highlights include:

Industry Expertise:

• Their extensive knowledge of both traditional and modern farming techniques, particularly in the niche area of Kesar farming with aeroponics.

Innovative Approach:

• Their creative and forward-thinking strategies that differentiated our brand in a competitive market.
• The ability to develop unique branding and positioning that resonated deeply with our target audience.

Customer-Centric Focus:

• Their commitment to understanding our business needs and tailoring solutions specifically for us.
• Proactive engagement with our team to ensure all strategies were aligned with our vision and goals.

Comprehensive Market Insights:

• Their thorough market research and detailed analysis provided actionable insights that drove our go-to-market strategy.
• The ability to identify and leverage market trends to our advantage.

Overall, their blend of expertise, innovation, and customer focus made Orange Owl Marketing a standout partner in developing our market strategy.

Are there any areas for improvement or something Orange Owl Marketing could have done differently?

While Orange Owl Marketing delivered exceptional results, there are a few areas where they could potentially improve:

• Enhanced Communication Cadence:

While communication was generally effective, more frequent check-ins and updates could have provided additional reassurance and alignment throughout the project.

• Scalability of Strategies:

Developing more detailed long-term strategies for scaling the business would have been beneficial. Providing a roadmap for future growth and potential challenges could help sustain momentum beyond the initial launch.

• More In-depth Competitor Analysis:

While their competitor analysis was comprehensive, a deeper dive into competitor marketing tactics and customer feedback could have provided additional strategic insights.

• Greater Focus on Metrics and KPIs:

Establishing more specific key performance indicators (KPIs) and metrics from the outset could help in measuring the success of the strategies more precisely and making data-driven adjustments as needed.

• Resource Allocation Guidance:

Offering more guidance on resource allocation, such as budget and manpower, for implementing the strategies would have been helpful in optimizing execution.
Overall, these areas for improvement are relatively minor and did not detract from the overall success and positive impact of their work.