Orange Bird

BACKGROUND

Please describe your company and position.

I am the CMO of Chromafora

Describe what your company does in a single sentence.

Chromafora is a Swedish cleantech innovation company with unique and patented world-leading technologies for detoxification and extraction of value metals from wastewater. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

• Create a website for our SELPAXT technology

SOLUTION

How did you find Orange Bird?

I used to work with them before.

Why did you select Orange Bird over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Orange Bird were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project was to design a website according to a new visual identity, this work was done in Figma and approved by me before the development of content modules in HubSpot CMS. Structure, content and lead capture strategy were developed in collaboration with Orange Bird. The content was created by me and Orange Bird. The result is a beautiful website (https://selpaxt.com/) that presents our technology in a very compelling way. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch of the website on time, internal satisfaction with the look and feel of the website, easy to use and promote by our sales force and business partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Orange Bird is always very responsive to my needs and timelines. I have had virtual one-on-one meetings once a week during the project, always with structured notes, agendas and to-dos.

What was your primary form of communication with Orange Bird?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Orange Bird is the most thorough agency I've worked with. They always deliver on time and with high quality. Their infrastructure for time reporting and invoicing is flawless. And they are very nice people to work with.

Are there any areas for improvement or something Orange Bird could have done differently?

Not really

BACKGROUND

Please describe your company and position.

I am the Project Manager of Superyacht Eco Association

Describe what your company does in a single sentence.

We are a non profit association empowering superyacht owners towards less impactful yachting practices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

• Engage more yacht owners
• Federate more ports
• Curate PR content

SOLUTION

How did you find Orange Bird?

Online Search

Why did you select Orange Bird over others?

Company values aligned

How many teammates from Orange Bird were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have access to our target segments but Orange Bird helps us curate strategic messaging for all our segments. They are managing our website, drafting Press Releases, creating graphic designs, established brand guidelines, conducted an extensive market research. Creating social media content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPI's with increased return from targeted segments are still difficult to ascertain at this stage, however design content production, brand guidelines,  brand strategy, market research all demonstrate clear progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Orange Bird collborators and Management are always available to meet our needs. This is one of their most valuable USP's I would wager.

What was your primary form of communication with Orange Bird?

Virtual Meeting

What did you find most impressive or unique about this company?

As stated previously, their readiness to help with any urgent requests, in a timely and professional manner. This is a huge support.

Are there any areas for improvement or something Orange Bird could have done differently?

Not really. Working with an external communications company has its challenges, but it seems Orange Bird has sucessfully equipped itself with IT support and platforms that reduce the lack of face to face communication (we are in different countries). Their tight organisational skills (weekly meetings and tracked progress) and their dedicated project assignees make us feel they are part of our organisation. 

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications Manager of an energy & natural resources company.

Describe what your company does in a single sentence.

We are an energy technology company specializing in the conversion of low-temperature heat to sustainable electricity via ORC waste heat recovery technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

• B2B Content Production
• SEO and Web Support
• General Marketing Support

SOLUTION

How did you find Orange Bird?

Online Search

Why did you select Orange Bird over others?

Good value for the cost

How many teammates from Orange Bird were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assist Climeon in achieving its goals and sharing its waste heat recovery technology with a growing audience. Developing a cleantech marketing strategy and undertaking planning, content creation, and campaign execution, Orange Bird provides Climeon with end-to-end cleantech marketing services, including:

• market research
• keyword research
• branding and design
• SEO 
• website support
• content marketing
• PPC ads
• social media 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased web performance
• Improved SERPs
• Social media growth
• Brand awareness
• Lead generation and nurturing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are a pleasure to work with and always seem to be one step ahead. They take on every project with enthusiasm and never need more than a quick chat to deliver beyond our expectations.

What was your primary form of communication with Orange Bird?

Virtual Meeting

What did you find most impressive or unique about this company?

Transparency, organization, and ability to quickly grasp our complex market space and technology.

Are there any areas for improvement or something Orange Bird could have done differently?

Something we haven't explored as much, so I am unaware of the level of in-house skills, is video marketing and visual and animated content production.

BACKGROUND

Please describe your company and position.

I am the Chief Innovation Officer of SurfCleaner

Describe what your company does in a single sentence.

SurfCleaner is a Sweden-based clean technology (cleantech) firm that provides technology used for industrial wastewater treatment worldwide for removing floating oil and pollutants from water.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

• Increase awareness about us and our technology globally
• Increase number of quality leads from key markets and segments

SOLUTION

How did you find Orange Bird?

Contact at a Cleantech Conference

Why did you select Orange Bird over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Orange Bird’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Having researched our market, developed Buyer Personas and re-designed and optimised our website, the agency ensured we were primed for success. Subsequent brand awareness and lead generation campaigns have delivered impressive results, with ongoing cleantech PR, digital outreach and SMM raising our profile within the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of the website visitors grew 954.3% over the previous year. The initial LinkedIn campaigns Orange Bird created to promote SurfCleaner’s oil spill response technology brought 312 conversions in the first 6 months. Referral, Social and Display traffic all were increased. Website Page Loading Time was cut in half. 

Over a period of eight months, backlinks to the SurfCleaner website more than doubled. The company profile was submitted to multiple business and PR directories to boost SurfCleaner’s online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and pro-active. After working with other marketing agencies in the past, we’re confident that Orange Bird goes over and above to deliver outstanding climate tech marketing services in a cost-effective and measurable way. Their actions are always results-driven, campaigns are consistently monitored, and real-time project updates are available via shared platforms, which makes it easy for us to collaborate.

What was your primary form of communication with Orange Bird?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Orange Bird’s knowledge and experience have enabled us to achieve our objectives, while the team’s commitment to understanding the more complex technical aspects of our product highlights their professionalism and enthusiasm.

Are there any areas for improvement or something Orange Bird could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CBDO, co-founder of iFarm

Describe what your company does in a single sentence.

The company provides proprietary ready-to-use automated indoor farming systems for commercial plant cultivation, farm management software, consumables and support services such as farm project design, financial modeling, market research, and consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

• Content marketing development

SOLUTION

How did you find Orange Bird?

Online Search

Why did you select Orange Bird over others?

High ratings, Good value for cost, Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Once we’d explained our goal of expanding in Europe, Orange Bird quickly identified key steps we needed to take, such as researching our new target markets, creating high quality content and increasing brand awareness. The Orange Bird team suggested a range of activities that would enable us to achieve our objectives and quickly put their proposed marketing strategy into action.

With a consistent focus on results and delivering an optimal ROI, Orange Bird effectively became part of our team and worked closely with us to support our growth and expansion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The number of readers of articles
• percentage of people who read to the end

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Orange Bird is easy and enjoyable. We had weekly sync-ups to discuss ongoing work and plan upcoming tasks but the team was also always available via Slack and email. When we had urgent tasks arise, Orange Bird responded promptly and provided assistance in real-time.

What was your primary form of communication with Orange Bird?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The Orange Bird team were quick to grasp the processes that underpin our technology and the environmental benefits that our technology offers. They are genuinely motivated to help mitigate the effects of the climate crisis and enjoy supporting companies that are delivering viable solutions. Additionally, Orange Bird’s work ethic and marketing knowledge ensures great results, friendly communication and effective collaboration.

Are there any areas for improvement or something Orange Bird could have done differently?

Ratings

BACKGROUND

Please describe your company and position.

I am the Sales Enigeer of Cascade Drives AB

Describe what your company does in a single sentence.

Cascade Drives is a cleantech startup that offers innovative electric actuator technology for heavy-duty applications. I am a sales engineer and manage marketing for Cascade Drives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

• Cascade Drives hired Orange Bird to help us plan, create and publish Social Media and Blog content.

SOLUTION

How did you find Orange Bird?

Referral

Why did you select Orange Bird over others?

• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project with Orange Bird consists of rolling content creation for social media and our blog. In the project kickoff, Orange Bird conducted a brief research about Cascade Drives’ technology, our market segments, and our differentiated value.

Orange Bird created a list of initial topic ideas. I meet weekly with the project leader from Orange Bird to prioritise topics and collaborate on drafts. Orange Bird publishes approved content on Cascade Drives’ social channel and blog. On a regular basis, Orange Bird shares performance data and makes recommendations to build engagement with our key audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• In the last year, LinkedIN unique visitors increased 517%
• Followers grew 55%
• Engagement rate increased 593%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I meet weekly with the project leader from Orange Bird to prioritise topics and collaborate on drafts.

What was your primary form of communication with Orange Bird?

Virtual Meeting

What did you find most impressive or unique about this company?

Orange Bird is unique in that they are a marketing agency that is dedicated to working with organisations that are focused on climate solutions. As a result, they have specialized industry expertise to help us achieve our marketing goals in the clean technology space.

Are there any areas for improvement or something Orange Bird could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a battery startup in Sweden called Rivus Batteries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Orange Bird?

We had a webpage that I made myself a few years ago as a temporary solution that ended up being used for a bit longer than planned. The same was true for our logo, graphical materials and marketing strategy. Orange bird helped us with these services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Orange Bird was chosen through a tender process done by InnoEnergy, the incubator of Rivus Batteries.

Describe the project in detail and walk through the stages of the project.

Orange Bird was very organized in the whole process. We had an introductory call to discuss expectations and scope. Then they set up an online portal with separate tickets for each work task where I could follow its progress and results. We had weekly sync-up meetings and could also communicate freely via email and slack.

How many resources from the vendor's team worked with you, and what were their positions?

There was:

• one project manager
• one graphical designer
• a few copywriters
• one web designer
• programmer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are happy with the graphical content that they have provided. We now have a logo and graphical profile that we are proud of, as well as a web page that we are confident will generate many good leads.

How effective was the workflow between your team and theirs?

They were good at communicating and keeping track of what needed to be done. The only difficult part was communicating over multiple platforms at the same time. But this is quite normal in this day and age.

What did you find most impressive or unique about this company?

They were very organized and had a highly professional workflow.

Are there any areas for improvement or something they could have done differently?

It would be nice if it could have been EVEN clearer with a concrete list of things I need to deal with. This information was spread out over different places during this project.

BACKGROUND

Please describe your company and position.

I am the Communications Manager of Electrochaea

Describe what your company does in a single sentence.

Bio-methanation technology provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

Pitch deck creation, marketing

SOLUTION

How did you find Orange Bird?

direct contact during an event

Why did you select Orange Bird over others?

• Company values aligned
• Professionalism

How many teammates from Orange Bird were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of investor pitch deck. Targeted LinkedIn campaign. LinkedIn organic. Creation of a new website page. Creation of new roll-up and flyer. SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pitch deck that attracted more investors. Social campaigns with very positive stats. Improved performance of the website. Better Google Search rankings. Increased traffic of the website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very effective communication. Deliverables were on time. Responses were rapid. Clear timelines, goals and next steps. Transparency in time recording. 

What was your primary form of communication with Orange Bird?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They performed deep research on the topic to be able to provide the best project results. Creativity. Good understanding of the market. Passion to work with the sustainability sector. 

Are there any areas for improvement or something Orange Bird could have done differently?

No. We are fully satisfied with their work. 

BACKGROUND

Please describe your company and position.

I am the CMO of AVID

Describe what your company does in a single sentence.

AVID is working to make it possible for everyone to invest in climate action.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Orange Bird to accomplish?

• Content Creation
• Brand Strategy
• Social Media Marketing

SOLUTION

How did you find Orange Bird?

Online Search

Why did you select Orange Bird over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Orange Bird were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work is that of a holistic approach for a startup company like ours. The deliverables stretch the span of content creation, marketing strategy to social media marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Orange bird has helped us in sculpting a clean and concise brand for are targeted audiences. As well as assisted in pioneering our product marketing and contact growth metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management style is extremely flexible, punctual and best quality.

What was your primary form of communication with Orange Bird?

Virtual Meeting

What did you find most impressive or unique about this company?

Orange Birds team has an artistic vision along with cutting edge marketing strategies and tools that keep you far ahead of any competitors and at the top of the game. The content and design that they produce are stellar.

Are there any areas for improvement or something Orange Bird could have done differently?

Not at that moment