Amplify Your Brand!

Ora is brand strategy and design studio. We specializes in creating custom design systems for purpose-driven brands. We help our clients present a clear, consistent message that increases customer engagement and drives revenue. It is our mission to help those brands shine brighter, more distinctly and expand faster than their competitors.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2015
Show all +
Arlington, MA
headquarters
  • 11 Arrowhead Lane
    Arlington, MA 02474
    United States

Portfolio

Key clients: 

Ampion, DesignLights Consortium, SoulBuffalo

Ampion – Focus your energy. Image

Ampion – Focus your energy.

Ora translated the functional and aspirational aspects of this solar energy company into a dynamic brand.

The brand system consists of: 

  • Name + Tagline 
  • Logo 
  • Brand Guide  
  • Website 
  • PPT Template 
  • Trade Journal Ad

 

DesignLights Consortium – Bringing Efficiency to Light.  Image

DesignLights Consortium – Bringing Efficiency to Light.

The DesignLights Consortium (DLC), a non-profit organization and champion of energy efficiency in the commercial lighting industry, asked Ora to re-energize their brand. 

The brand system consists of: 

  • Brand Strategy 
  • Logo + Tagline 
  • Brand guide 
  • Website UX/UI 
  • Posters to celebrate the new brand 

One year after publishing the new site,

traffic was up 250%
SoulBuffalo - take action on global sustainability challenges Image

SoulBuffalo - take action on global sustainability challenges

SoulBuffalo takes business leaders, sustainability executives, and innovation teams on inspiring, immersive trips around the world to face global challenges head on. 

As a rapidly growing start-up whose clients are sophisticated business leaders, SoulBuffalo needed a website that could explain their value proposition in a compelling, authentic style. Ora was hired to equip this travel company with a new

website. 
  • Brand Strategy 
  • Website 
  • Copy Suite & Tag-line
  • Developed on the BrandCast Platform 

Reviews

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Strategic Branding & Web Design for Renewable Energy Company

"We’ve gotten positive feedback on the website and logo from friends and clients."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2019 - Ongoing
Project summary: 

Ora Brand Strategy + Design provided branding, naming, and logo design for a community solar project. They also offered website design and customization for the client. 

The Reviewer
 
51-200 Employees
 
Boston, Massachusetts
Anya Owen
Partner, Ampion
 
Verified
The Review
Feedback summary: 

Ora Brand Strategy + Design did a great job. Their designer was very knowledgeable and cognizant of the marketing challenges. In addition, he had a variety of skills. Responsive, pleasant, and quick, Ora Brand Strategy + Design was a fantastic partner. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a company called Ampion. We provide billing and customized physician services for community solar. We’re able to plug people into solar fields and buy renewable energy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ora Brand Strategy + Design?

We were looking to create a totally new brand for ourselves. Our original logo and website were made years ago by a junior designer. We wanted to create a new brand that includes the logo, name, and all marketing materials.

SOLUTION

What was the scope of their involvement?

The project was a clean slate—he came up the logo, the name, and the website. We’ve been involved with Jeff (President) extensively over the last five years. He designed our logo and came up with the name. He also redesigned our marketing materials once we transitioned from a B2B-only to include B2C.  

It was a collaborative process, but Jeff is also capable of working on his own. He’s pulled everything together and done a lot of his own research. He also built an enrollment form that helps us gain customers. He designed the UI and interface for that.

What is the team composition?

I’ve only worked with Jeff.

How did you come to work with Ora Brand Strategy + Design?

Multiple friends that I trust recommended Jeff. He was previously a marketing vice-president at a large company.

How much have you invested with them?

It will be around $10,000–$15,000.

What is the status of this engagement?

We started sometime in 2015. We paused the work but invited him back in the fall of 2019 to help with our B2C redesign. That is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m very pleased with Jeff. He knows design very well. In addition, he understands marketing and the customers we have. His skills are very multifaceted — he can do illustrations, content, and web design. He’s been able to deliver a one-stop-shop for us. We’ve gotten positive feedback on the website and logo from friends and clients. With the enrollment form, he showed he’s good with web architecture and UI design as well.

How did Ora Brand Strategy + Design perform from a project management standpoint?

He’s very responsive and gets back to me quickly. If I need something, I can send him a text and he’ll respond right away.

What did you find most impressive about them?

Jeff is a very nice person and has a genuine desire to do a good job for you. He’s fair with pricing, a well-versed designer, and a good person to work with.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Make sure there is good communication. If you have a plan at the beginning, that ensure the project will run smoothly. We had some issues where he’d go ahead with the design and we wouldn’t provide feedback, meaning that he had to go back. Having a clear strategy is important.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand Strategy & Web Design for Energy Nonprofit

“He’s calm and available to brainstorm.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Ora Brand Strategy + Design, LLC collaborated with energy-efficient lighting nonprofit on a comprehensive rebrand identity and strategy project. They also handled the redesign of the organization’s website.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Executive Director & CEO, Energy-Focused Nonprofit
 
Verified
The Review
Feedback summary: 

The team impressed the internal staff with their continued availability, willingness to guide them through new exercises, and overall industry experience. The partner organization now sees 30,000 monthly unique users and drastic increases in both usage and revenue. They communicated well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a nonprofit that creates energy-efficient technologies, particularly in the lighting space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ora Brand Strategy + Design, LLC?

We wanted to spin a regional energy efficiency project out from another nonprofit. In response to that, we brought on their team to handle a new brand strategy and brand identity for us.

SOLUTION

What was the scope of their involvement?

We originally had another creative team working on the rebrand. After finding that they wouldn’t be the right fit for us, we brought in their team to manage brand strategy and identity. At that time, we handled a lot of research. They were in charge of design and execution. 

In addition to the brand development, Jeff (President, Ora Brand Strategy + Design, LLC) project managed a website redesign for us that reflected the new brand, imaging, and language. As part of that, they worked with us on value propositions to all of our stakeholders that we could use as part of the website as well. In this case, they focused mainly on design. Once that was complete, we sent the work over to an IT firm for development. 

At this point, they’re still doing branding work for us. For each of our platforms, we have a different logo. They work with us to design and update those logos. Additionally, we’re planning to undertake another redesign of the website in the near future. 

What is the team composition?

I worked primarily with Jeff on the project.

How did you come to work with Ora Brand Strategy + Design, LLC?

I knew him while he was working in a prior role. After talking him through the pain points I was experiencing with my branding team at the time, I asked if he would be able to take on the work.  

How much have you invested with them?

We’ve spent about $100,000 over the course of our engagement. 

What is the status of this engagement?

We started working together in the summer of 2016, and they still doing branding work for us now. Moving forward, we expect to continue working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any metrics on the success of the brand. However, our communication style is now more appreciated by stakeholders. We’ve nearly doubled in size in terms of usage and finances since we started working with Jeff. Our website was an extremely technical tool for a niche audience. Our goal was to make it simpler and easier to access.  

At this point, we average about 30,000 unique users each month. We have a very robust communication platform, so we’ve been much more successful in terms of engagement and ease of use of our tools and materials.

How did Ora Brand Strategy + Design, LLC perform from a project management standpoint?

If there’s anything wrong, we know that we can just send them an email for help. There haven’t been any issues with communication. We did use a pretty comprehensive project management board during the site redesign. That involved a great amount of IT project management on his end. 

What did you find most impressive about them?

He’s been a great advisor in terms of figuring out journey mapping, user feedback, and how to prioritize stakeholders. He’s calm and available to brainstorm. While we’re a large non-profit, we don’t have a marketing team in a traditional sense.

So, no one on my team has ever undertaken journey mapping exercises before. He brings great ideas to us that are informed by his experience in the industry. We appreciated his insight into how to do tasks that aren’t in the toolbelt of a typical engineer. 

Are there any areas they could improve?

He’s a creative guy, but there were a few technical things that were missed in the web redesign. That wasn’t too surprising, because this was a technical project and I had a team of engineers going through it. He’s been very good at updating and designing all branding assets.

Do you have any advice for potential customers?

Be realistic about the time that your partner needs to complete a task. He’s a small shop, so he doesn’t have endless flexibility with taking on unexpected work. Allow him to budget his time but presenting your needs upfront.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    He’s been excellent on cost.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer