What evidence can you share that demonstrates the impact of the engagement?
We don’t have any metrics on the success of the brand. However, our communication style is now more appreciated by stakeholders. We’ve nearly doubled in size in terms of usage and finances since we started working with Jeff. Our website was an extremely technical tool for a niche audience. Our goal was to make it simpler and easier to access.
At this point, we average about 30,000 unique users each month. We have a very robust communication platform, so we’ve been much more successful in terms of engagement and ease of use of our tools and materials.
How did Ora Brand Strategy + Design, LLC perform from a project management standpoint?
If there’s anything wrong, we know that we can just send them an email for help. There haven’t been any issues with communication. We did use a pretty comprehensive project management board during the site redesign. That involved a great amount of IT project management on his end.
What did you find most impressive about them?
He’s been a great advisor in terms of figuring out journey mapping, user feedback, and how to prioritize stakeholders. He’s calm and available to brainstorm. While we’re a large non-profit, we don’t have a marketing team in a traditional sense.
So, no one on my team has ever undertaken journey mapping exercises before. He brings great ideas to us that are informed by his experience in the industry. We appreciated his insight into how to do tasks that aren’t in the toolbelt of a typical engineer.
Are there any areas they could improve?
He’s a creative guy, but there were a few technical things that were missed in the web redesign. That wasn’t too surprising, because this was a technical project and I had a team of engineers going through it. He’s been very good at updating and designing all branding assets.
Do you have any advice for potential customers?
Be realistic about the time that your partner needs to complete a task. He’s a small shop, so he doesn’t have endless flexibility with taking on unexpected work. Allow him to budget his time but presenting your needs upfront.