What evidence can you share that demonstrates the impact of the engagement?
Our app has been out for eight months, and we currently have 26,000 users who have created 42,000 horse profiles. Only three weeks after our launch, we were nominated by the most reputable equestrian magazine for building the best equine app on the market.
How did Ora Interactive perform from a project management standpoint?
We have a really fantastic project manager, which is one of the most significant parts of our involvement with Ora. Our project manager handles all of the engineers and designers so we’re able to build out other parts of our business without worrying too much about the day-to-day application development.
We have five weekly check-ins with our project manager during periods where we are minimally involved with development, but they’re quick to respond to our immediate needs. We are able to set up more calls when we feel necessary, and our project manager will, at our request, give us updates on various parts of the project. If we need a comprehensive summary of everything that’s been done in the last month or so, they’ll provide us with that. We communicate primarily through Basecamp.
What did you find most impressive about them?
Ora has blown us away in their efforts to bring our app to fruition. They work well with our vision and do their best to make things happen.
Ora may make suggestions, but they will always respect our vision and knowledge of our market. At the beginning of our partnership, we emphasized that we wanted a heavy focus on the app’s design. They pushed back on us a bit, but we explained that well-done aesthetics will be a hit in the equestrian community. They were very receptive to that and had their designer focus heavily on the app’s look and its ability to provide users with customization options. When the app launched, we received an immense amount of positive feedback on those features, particularly on social media.
Do you have any advice for potential customers?
Work with Ora while they still have availability. They’re amazing, and I’m sure the demand for them will only get higher.