OptiWeb Marketing

BACKGROUND

Please describe your company and position.

I am the V.P of Payment Services of Econolease

Describe what your company does in a single sentence.

Equipment Financing and POS Software Sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OptiWeb Marketing to accomplish?

• Create Lead Generation
• Help with Online Presence

SOLUTION

How did you find OptiWeb Marketing?

Referral

Why did you select OptiWeb Marketing over others?

Company values aligned

How many teammates from OptiWeb Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Optiweb helped enhance our website’s visibility, driving organic traffic, and improving search engine rankings. We focus on technical optimization, content strategy, and off-page factors to ensure sustainable growth and measurable results.  Key Deliverables included:

Comprehensive website analysis (technical SEO, on-page factors, content, backlinks)
Keyword research and competitive analysis
SEO strategy roadmap with recommendations

On-Page Optimization

Title tag, meta description, and header tag optimization
Internal linking strategy implementation

Blog topic research and content calendar development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic Traffic Growth- Increased website visitors

Improved Search Engine Rankings-  Higher Serp Rankings for Target keywords

Enhanced Engagement Metrics- Higher pages per session, users exploring more pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was organized, efficient, and results-driven. The team was timely, communicative, and adaptable, ensuring a seamless experience while delivering measurable SEO improvements.  The owner always made us feel like our needs were met. 

What was your primary form of communication with OptiWeb Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

One of the most impressive aspects of this company was its commitment to data-driven decision-making. 
Their clear and consistent communication stood out. Regular progress updates, detailed reports, and proactive check-ins kept everything on track. They didn’t just deliver reports—they explained insights and recommended improvements making it easy to stay informed without getting lost in technical jargon.

Are there any areas for improvement or something OptiWeb Marketing could have done differently?

Incorporating quarterly strategy sessions to discuss forward-looking SEO initiatives could be beneficial.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of Big Bang

Describe what your company does in a single sentence.

A Consulting firm deals in various software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OptiWeb Marketing to accomplish?

• SEO
• Blog Post
• Website Improvement

SOLUTION

How did you find OptiWeb Marketing?

Referral

Why did you select OptiWeb Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from OptiWeb Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I've been working with Optiweb since 2021, and their expertise in SEO and backlink building has been instrumental in improving my website's search rankings, organic traffic, and overall online presence. From the beginning, their team demonstrated a deep understanding of search engine algorithms and implemented a well-structured strategy tailored to my business needs. Their on-page SEO optimizations, including meta tag improvements, internal linking, and technical fixes, have significantly enhanced my site's performance. Additionally, their backlink-building efforts have helped secure high-quality links from authoritative websites, boosting my domain authority and credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Optiweb in 2021, I’ve seen measurable success through significant improvements in my website’s search rankings, including key target keywords reaching the first page of search results, a marked increase in organic traffic with year-over-year growth, higher domain authority thanks to strategic backlink-building, better user engagement with reduced bounce rates and longer session durations, improved conversion rates driven by more qualified leads, and better keyword performance with long-tail keywords consistently climbing the rankings, all of which have led to a substantial boost in my online visibility and overall business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Optiweb demonstrated excellent project management throughout our collaboration. They consistently delivered items on time, adhering to agreed timelines for each phase of the project. From initial SEO audits to the ongoing backlink-building campaigns, they maintained a well-organized schedule, ensuring that all tasks were completed as planned.

Their team was highly responsive to my needs, always open to feedback and quick to adjust strategies when necessary. Whenever I had questions or required updates, they were prompt in providing detailed responses and suggestions. Additionally, they proactively kept me informed of progress through regular reports and meetings, making sure I was aware of key milestones, results, and next steps.

If any challenges arose, Optiweb was quick to address them with thoughtful solutions, ensuring that the project stayed on track without major disruptions. Their approach was both efficient and client-focused, reflecting a strong commitment to delivering quality results within the established timelines.

What was your primary form of communication with OptiWeb Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Optiweb was their ability to combine deep SEO expertise with a personalized, proactive approach. They didn’t just implement strategies—they took the time to understand my unique business needs, tailored their solutions accordingly, and provided consistent, data-driven insights that ensured ongoing optimization and measurable results. Their commitment to transparency and clear communication stood out, making them a reliable partner throughout the entire process.

Are there any areas for improvement or something OptiWeb Marketing could have done differently?

No. Everything was perfect

BACKGROUND

Introduce your business and what you do there.

I’m a psychotherapist at a clinical practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OptiWeb Marketing?

I needed support creating my practice's website.

SOLUTION

What was the scope of their involvement?

OptiWeb Marketing has designed and developed our website from scratch.

How did you come to work with OptiWeb Marketing?

OptiWeb Marketing was referred to me.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working together in 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

OptiWeb Marketing's work has improved over time, and the website works properly. The team has fixed issues that have come up. I had initially written a negative review. However, OptiWeb Marketing has come around and improved. We have a decent working relationship now.

How did OptiWeb Marketing perform from a project management standpoint?

When I started working with OptiWeb Marketing, it was extremely difficult to communicate with them. The team made mistakes and didn't answer my questions. The team didn't provide follow-through and didn't perform the course of action we had agreed on. 
Now, OptiWeb Marketing is responsive and answers my questions. The team makes changes when needed and works pretty quickly. We typically communicate via email, but I prefer phone calls. OptiWeb Marketing has started answering phone calls, which is good.

What did you find most impressive about them?

OptiWeb Marketing has improved their communication and follow-through.

Are there any areas they could improve?

There is nothing the team can improve on.

Do you have any advice for potential customers?

Hopefully, new clients won't have the same problems I had initially because OptiWeb Marketing has improved.

UPDATED REVIEW

This review was published on September 7, 2020.

Practitioner, Health Service ProviderHealthcare

Gibsons, British Columbia

1-10 Employees

Apr 2020 - Ongoing

Less than $10,000

Not verified

Project summary
A health-related service provider hired OptiWeb Marketing to create a website. The team was responsible for the design, development, and content.

Feedback summary
OptiWeb Marketing failed to deliver the client's selected website. Ultimately, the team's lack of communication, replies, and follow-ups soured the relationship and led to the termination of the engagement.

BACKGROUND

Please describe your company and your position there.

I am a practitioner provider of health-related services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OptiWeb Marketing, and what were your goals?

To create a website

SOLUTION

How did you select OptiWeb Marketing and what were the deciding factors?

Personal recommendation

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Create a website: choose an address, choose a theme, choose or recommend art work, edit and comment on content.

How many people from the vendor's team worked with you, and what were their positions?

One

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Didn't even deliver the selected website. I chose my website from a list provided in June; I confirmed it again two weeks ago as it got ready to go live. I get a message we are going live with a website that I DID NOT chose, in fact it was a dormant site of mine that I specifically instructed him to relinquish.

I tell Brad Sacks, the owner and the person I deal with, that I was going to put an ad in. At the deadline I get an email that the wrong address was live. I had to change the ad to read "website under construction." While he claimed "someone" would fix it I could not trust that the site I chose was actually available.

I specifically asked for marketing expertise. Twice when I asked opinions I was told "It's up to you..." I told him that I wanted an opinion. I asked him about the content and he said "it's fine." It was not in any final form, it was disorganized and I wanted his opinion on what to fix. In no universe was the content at that point "fine."

So many more: There was a page where no matter what I did I could not get paragraph breaks on the view page. When the wrong website went live nothing was changed. No feedback, no acknowledgement. Simply ghosted.

Describe their project management style, including communication tools and timelines.

Communication was only by email. Emails almost never got a response. But worse, there was almost never any follow up. I was never given a direct number to call or text. I got no feedback of any significant kind - positive, negative or anything of substance.

I requested a phone conversation when i saw that there was almost no follow up. It was either missed, simply blown off, or rescheduled several times. Twice within minutes of the scheduled time. When I finally got a phone conversation. I got a lot of promises and the questions that I collected from past emails were mostly answered. However, moving forward nothing changed.

There was no reply to any email, no follow-up on emails. There was no written plan even in point form, no timeline...It was clear that he did not keep a list of questions or tasks. I had to repeatedly look at old emails to cut and paste questions. Not one phone call was returned without several emails in which I had to go more and more ballistic.

I have only given the larger examples. I have a collection of more minor issues that were entirely blown off. In the end I just said I would not do his job any more by collecting my own sent messages: I told him to let me know if there was an email that he did not understand.

What did you find most impressive or unique about this company?

I wish I could find a positive. The final product is passable.

Are there any areas for improvement or something they could have done differently?

I got the sense that I did not rate at all. It was a project under 5k - a relatively small amount of money and it was abundantly clear that he had not organized the tasks, questions and issues.

Have regular phone meetings to discuss deliverables and progress on a periodic basis. Respond to emails in a timely manner Follow up on tasks or explain why tasks have not been completed Return phone calls Make a master list of decisions, questions and issues and use it to track progress on resolving these including reasonable turnaround times.

I did not request feedback on professional information but did request feedback on organization and clarity. I got nothing beyond "it's up to you..." or "it's fine."

STAR RATINGS
Overall rating: 0.5
Beyond dismal
Quality: 1
Putting a message to Optiweb into a bottle and throwing into the ocean is almost as effective as sending this man an email.
Cost: 3
price was not terribly high but too high for this muddled mess.
Schedule: 0.5
Impossible. I wish there was a minus star.
Willing to refer: 0.5
Wouldn't recommend Optiweb

BACKGROUND

Please describe your company and position.

I am the Controller of ENT Specialty Group

Describe what your company does in a single sentence.

MEDICAL CLINIC

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OptiWeb Marketing to accomplish?

• OPTIMIZE SEARCH ENGINE
• WEBSITE MAINT

SOLUTION

How did you find OptiWeb Marketing?

Referral

Why did you select OptiWeb Marketing over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with OptiWeb Marketing since 2017. They built our website, optimized it for the search engines (SEO) and they also currently provide use with monthly web maintenance. Their SEO optimization has boosted our website and now our website performs extremely well in Google. Our organic traffic has increased tremendously since we began working with them. 
Most importantly, the OptiWeb Marketing team responds quickly, and follows through with their promises. They told us that we would rank high for a lot of our search terms and we do, thanks to them! We are very happy with their work and their service. You will be in good hands if you chose to work with OptiWeb Marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

uNKNOWN

Describe their project management. Did they deliver items on time? How did they respond to your needs?

on time and available

What was your primary form of communication with OptiWeb Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

We're impressed with their excellent communication

Are there any areas for improvement or something OptiWeb Marketing could have done differently?

Not yet!

BACKGROUND

Please describe your company and position.

I am the Owner of Dor-Val Mfg. Ltd.

Describe what your company does in a single sentence.

Manufacture furniture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OptiWeb Marketing to accomplish?

• update our web site

SOLUTION

How did you find OptiWeb Marketing?

Referral

Why did you select OptiWeb Marketing over others?

Referred to me

How many teammates from OptiWeb Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

prepare pictures.  match pics to copy provided.  add pics/copy to existing galleries

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

provided mock ups

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent service and attention to our needs.  Quick sensical answers to our questions.  Delivered faster than anticipated

What was your primary form of communication with OptiWeb Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their level of service and attentiveness to our needs impressed us.

Are there any areas for improvement or something OptiWeb Marketing could have done differently?

no