What was the scope of their involvement?
This project goes back many years. The goal was to improve our website and search engine rankings. Optimum7 worked with us for many months without showing any progress. They upgraded our site, but the SEO ranking didn’t improve at all. While we did not know it at the time, our website was being penalized by Google due to some questionable tactics that had been used by our previous web contractor.
Because we were paying Optimum7 primarily for their results, our expenditures at this point were quite modest. Many businesses in Optimum7’s position would’ve stepped away from us as a client due to this lack of success. However, much to their credit, that’s not what they did. They continued to work on the project and tried to understand why it hadn’t been successful up to that point. They continued to make improvements and eventually achieved considerable success. They also earned our loyalty by doing so.
What is the team composition?
Arthur (President and CEO, Optimum7) and Duran (Co-Founder and COO, Optimum7) are my primary points of contact. Their other employees help implement programs.
How did you come to work with Optimum7?
I found them after searching online. We decided to hire them based on their payment structure, noted above. While there were certain fees associated with bringing Optimum7 onboard, we paid them the majority of their fees only when their performance improved to the agreed upon levels. If they weren’t successful, they wouldn’t be paid for the work.
How much have you invested with them?
There were startup costs in the range of $20,000–$30,000. We currently spend $5,000 each month for their services.
What is the status of this engagement?
We started working with them in 2008, and the engagement is ongoing.