What was the scope of their involvement?
First, Optimum Click Ltd. did a broad analysis of our industry to get a feel of our position in the market. We’re a small company with a limited reach, so we need very targeted digital marketing strategies. They understood this need and identified several specific keywords and phrases that represented our products perfectly.
The Optimum Click Ltd. team then created a Google Ads account and implemented a few PPC campaigns. They routinely analyze our performance to make sure our sales rates are up, and we’re generating ROI. The team also monitors our Google Analytics account, making the necessary adjustments to help us attract high-quality traffic.
What is the team composition?
I have three points of contact with Optimum Click Ltd. Our account manager oversees all of our progress, answers any questions, and manages our Google Ads campaigns. We also have a social media specialist who helps us launch all of our social media PPC ads. Finally, they provide a technical resource that works with our internal developers to make changes to our e-commerce platform to improve the performance of our PPC campaigns.
How did you come to work with Optimum Click Ltd.?
We had a disastrous experience with our previous PPC provider. They consistently produced mediocre results, telling me that it was only temporary, and we’d see more success soon. Eventually, I realized they weren’t targeting the right keywords with our PPC campaigns. I started looking for alternatives, and a friend referred me to Optimum Click Ltd. They informed us of their approach—that they actively track clients’ ROI and regularly monitor all keywords. Ultimately, we decided to transition our PPC efforts to their team.
How much have you invested with them?
So far, we’ve spent a total of $50,000–$65,000.
What is the status of this engagement?
We started working with them in April 2018, and it’s an ongoing relationship.