Launching new brands via ethical digital marketing
We believe the work we do should be good for the planet, good for people, and create a positive impact on the world.
Simply put, we help companies ethically launch and scale new brands, new products, and enter new markets.
Our expertise in growth marketing comes down to two key areas: the science of data-driven marketing, and the art of writing words that sell. Between these two core skills our team has deep expertise in both strategy and execution on multi-channel digital marketing that’s helped our clients make multi-million dollar decisions, launch new brands from scratch, and scale up new brands to 7-figures in annual sales.
Our team of experts is also decentralized and works remotely all around the world. For you, that means lower rates as we don’t need to pay for expensive offices. We are also well-versed in working internationally across multiple time zones and multiple countries.
Lastly, we stand by our integrity as strategic advisors to all our clients and always offer full transparency into everything we do so we can make make better decisions together. Many of our clients consider us extensions of their internal team for this reason.
Sincerely,
Andrew, Ben, Michael & The Optimotive Team
Focus
Reviews
the project
Web Dev & Ad Management for Regenerative Forestry Agency
“They go the extra mile and act with integrity”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CMO of a regenerative agroforestry agency. We plant local tree species and valuable crops like turmeric to create regenerative farms. We also manage an ecotourism regenerative farm in Costa Rica and have recently launched a product line in the US.
What challenge were you trying to address with Optimotive?
Optimotive built websites, designed ads, and managed our ad accounts for all three of our entities.
What was the scope of their involvement?
Optimotive developed two WordPress websites. One of our sites was much older and many people have worked on it over the years, so it was really a can of worms when we handed it over to them. They cleaned it up and redeveloped it. Then they rebuilt our third website on Shopify from scratch.
They also designed our ads and managed our Google Ads and Facebook Ads accounts.
What is the team composition?
I work directly with Andrew (Founding Partner).
How did you come to work with Optimotive?
My coworker knew Andrew. We were looking for a marketing company, and they seemed like a good fit.
How much have you invested with them?
\We spent at least $20,000.
What is the status of this engagement?
Our partnership lasted from February 2017–February 2021.
What evidence can you share that demonstrates the impact of the engagement?
Some ad campaigns were more successful than others because we were experimenting with different strategies. We were still gathering data and were trying to identify our target audience.
I really enjoyed working with them on a personal level, but ultimately, we decided to part ways because we outgrew them. They were happy to execute our strategy to appease us, but they could have guided us a bit more. They didn’t do anything wrong and I still hope to work with them again in the future, but we needed more help with our strategy.
How did Optimotive perform from a project management standpoint?
I really enjoyed working with them. Overall, they were pretty organized and it even improved when we got a new point of contact. Whenever we gave them a to-do list, they always followed through and delivered on time.
They also communicated very well. I never had a hard time reaching them and they always responded quickly.
At the beginning of the project, we communicated over WhatsApp. More recently we started using Slack and it was a more efficient way of communicating.
What did you find most impressive about them?
They’re honest, authentic, and very personable. They specifically choose projects that they believe in and are inspired by, so they were a great fit for our organization. They go the extra mile and act with integrity.
Are there any areas they could improve?
Every once in a while, they would make a mistake that seemed pretty obvious. For example, they misspelled something on the website. I got the sense that their team was pretty big and they were handing it off to different people. However, it got better over the course of the engagement.
We tried to hire them for copywriting, but the quality of their work didn’t meet our expectations. After asking for several revisions, we decided not to continue that part of the engagement.
Do you have any advice for potential customers?
If you already have a strong strategy and you just need to expand your staff, Optimotive is a great partner.
the project
Shopify Dev, SMM, & Paid Social for Seafood Distributor
"We’re happy with their ability to drive repeat customers and our product in general."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We import and distribute seafood under the name Bela in both brick and mortar stores throughout the country as well as our online store. We’re the exclusive importer of this brand of seafood and other products.
What challenge were you trying to address with Optimotive?
We were launching an online store and were looking for a partner to help us manage that process. We underwent this project before the COVID-19 pandemic when online shopping was still a small percentage of our revenue.
What was the scope of their involvement?
They helped us create and establish an e-commerce Shopify platform. From soup to nuts, they were responsible for the front- and backend development of the platform. I provided them with information specific to the business, but they built out all aspects of the functionality. They also managed to upload products and descriptions as well as integrating credit card processing technology. They provided our brand with an online presence.
What is the team composition?
We worked with four people: Andrew (Founding Partner), Michael (Managing Partner), Alice (Director of Digital Strategy, and Pranit (Director of Marketing Strategy). Michael was my main point of contact.
How did you come to work with Optimotive?
We came to their services through the recommendations of a family friend. They had launched online stores for several other clients and their skill set seemed to match up with what we were looking for.
What is the status of this engagement?
We’ve been working together since November 2018.
What evidence can you share that demonstrates the impact of the engagement?
Their service is very good. We’ve grown our sales significantly through the online platform. We’re doing north of $20,000 of sales each month and weren’t selling online at all prior to this relationship. They’ve been great at A/B testing and deploying ads across Facebook, Instagram, and Google Ads. In my experience, we’re seeing strong customer retention. We’re not simply spending a dollar to make a dollar.
How did Optimotive perform from a project management standpoint?
They’re proactive on a month-to-month basis as well as reactive to my needs when I voice an issue. Additionally, their response times are quick.
What did you find most impressive about them?
They’re great at analyzing companies to determine whether or not they’re a good fit for online selling. From there, they’re excellent at deploying a soup to nuts strategy. They’re excellent at content development as well as driving sales through content. We’re happy with their ability to drive repeat customers and our product in general.
Are there any areas they could improve?
I would not recommend them for Amazon marketing work.
Do you have any advice for potential customers?
Having them do a financial model and apply it through content-based deliverables will help you get the most out of their services. They’re good at applying their financial plan in terms of capital spent and expectations against capital. Their creation and deployment of blog content are strong as well.
Optimotive followed directions and executed as the client wanted. They experimented with different strategies, leading to varying amounts of success in their campaigns. However, they communicated well and still developed a strong relationship with the client.