Digital Marketing -Reduce Costs - Increase Profits


Optimized Marketing has been in business in since 2009 but service clients from all around the globe from our offices in Bulgaria and Panama. 

We are not interested in building you a website that just looks good – we want to deliver digital marketing services that deliver results.

We offer the full range of Digital Marketing services including:

  • Website Design
  • Search Engine Optimization
  • Google Advertising
  • Photo and Video
  • Social Media Marketing
  • Corporate Image and Publicity
  • Translations

What can you expect?

  • The Best Customer Service
  • Imaginative stragegies to save costs while delivering more
  • Determination to put your business at the top of the search engines
$25 - $49 / hr
2 - 9
Show all +
Panama City, Panama
  • Edificio Torre Banco General
    Panama City, PA 10000
other locations
  • София бул. Джеймс Баучер 76А Hill Tower ет. 3
    Sofia, 23 1000


Key clients: 

Astaldi Construction, Würth Elektronik, Kenneth Cole, Keller Williams, DHI

Willis Systems Image

Willis Systems

Willis Systems started as a laminate fabricator in 1990 manufacturing panels, vanity units and worktops and specialising in postformed laminate edges popular at the time.

The business developed over the next two decades to include the manufacture, supply and installation of wide range of washroom products to the commercial, healthcare, education and retail markets.

Standard off the shelf products were produced as

well as bespoke washroom systems with option to pre plumb sanitaryware, such as Armitage Shanks, to a modular IPS panel system at the factory in Cardiff.

In 2010 Willis Systems was incorporated into Borley Laminates Ltd where significant investment into the factory saw year on year growth to become one of the leading Washroom Systems manufacturer in the UK.

In 2020 Willis Systems decided to engage in digital marketing to expand their business.

They employed Optimized Marketing to build a new search engine optimized website, conduct Google Ads PPC campaigns while using the latest SEO techniques to move the company up the search engine rankings


Tino Hair Image

Tino Hair

Tino Hair has been established since 2005 and is recoginised as one of the finest hairdressers in Bulgaria.

Tino Hair now has two salons in upmarket shopping malls in Sofia - Paradise and Serdica  -  as well as pedicure and manicure services.

Tino Hair also represents top hair quality products from Kerastase and Redkin.

Tino Hair employ Optimized for their Website Design, SEO and Social Media marketing and

can be found at the top of Google Search for many of the products and services that they offer in Bulgaria,
Alcogal Law Image

Alcogal Law

ALEMÁN, CORDERO, GALINDO & LEE is a leading, full-service Panamanian law firm that assists both domestic and foreign clients.

At Alcogal, we strive to grow alongside our clients and pride ourselves with timely, efficient and first-rate legal advice in a highly collaborative manner.

Consistently ranked by leading industry publications as top tier in Panama, our experienced team of attorneys and professional

staff are uniquely qualified and committed to providing insightful and comprehensive legal advice to our clients.

Alcogal employed Optimized for their new Website Design and SEO, this has resulted in Alcogal being at the top of Google worldwide for the services that they offer

for leading Latin American Law Firm


Clinica Dental Champsaur Image

Clinica Dental Champsaur

More than 45 years ago, Dr. Juan Ernesto Champsaur Bernal and Mireya Estenoz de Champsaur founded the Champsaur Dental Clinic.

During this time and thanks to the work ethic, will to fight, dedication and vocation of service, they built a nexus with the Panamanian community offering a family of high quality dental specialties.


This legacy and solid family values built a future-oriented practice in which

doctors Juan Ernesto Champsaur, Ángela María Prieto de Champsaur and Desirée Champsaur de Moreno also participate, using the most advanced technology on the market to offer quality and well-being to all their patients.

Clinica Dental Champsaur employed Optimized Marketing to build their new website and provide SEO services.

This has reulted in Clinica Dental Champsaur being at the top of Google Search for many of the services that they offer.


Supply Drop Image

Supply Drop

Supply Drop was set up in 2018 by a serving Royal Air Force Engineer who had experienced first-hand what it was like to purchase the extensive amount of items required for military basic training. He also experienced the consequences when you don’t buy exactly the right brand or item!

Supply Drop are determined to provide a tested, complete and correct kit package for basic training that can easily be bought all in one

place, at the click of a button and for an unbeatable price.

Supply Drop is undoubtedly the only trusted supplier in the market to offer this solution and is a proven success with recruits, saving them the time, money and stress of having to find all the correct military kit.

From its inceptetion, Supply Drop has realised the importance of digital marketing to sell its products.

After several failed attempts to employ SEO and Google Ads Agencies who could deliver results, Supply Drop engaged Optimized Marketing.

This has resulted in a rapid rise up the Google rankings and, in many cases occupies the top position for the products offered.

Green Cleaning Services Image

Green Cleaning Services

Green Cleaning Services were set up in 2017 in the very competitive commercial and residential cleaning market place.

The owner realised very early on that the only way to succeed against the more established cleaning companies was to employ aggressive digital marketing.

Green Cleaning Services employed Optimized Marketing to perform all their Digital Marketing activities,  Web Design, SEO, Google Ads and Social


Within 6 months Green Cleaning Services were in the first place in Google oranic search for many of the keywords that they were targeting.



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Web Dev, PPC & SEO for Cleaning Services Company

"Optimized is great; they haven’t disappointed us."

Willing to refer: 
The Project
$10,000 to $49,999
Mar. 2020 - Ongoing
Project summary: 

Optimized manages a cleaning service company’s Google Ads account. They also built a website and supply SEO.

The Reviewer
11-50 Employees
Panama City, Panama
Fernando Carbonell
Presidente, Lotus Limpieza y Desinfeccion
The Review
Feedback summary: 

The client was pleased with the improvement of the new website over their old one, leading to more work for Optimized. The team shows a high level of patience, adaptiveness, and client awareness.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I am the CEO and founder of Lotus, a cleaning services company.


What challenge were you trying to address with Optimized?

We needed help in multiple areas.


What was the scope of their involvement?

At first, our project was to work with Google Ads, but in the end, it included SEO and the development of our website.

What is the team composition?

We work with two people.

How did you come to work with Optimized?

I had wanted to start this project for years, but I’d had very bad experiences. When I heard about Optimized, I saw in their portfolio that they had worked for a company I know. I asked them for references and they immediately said to not hesitate to work with them. Optimized is great; they haven’t disappointed us. 

How much have you invested with them?

We spent about $15,000 per year.

What is the status of this engagement?

We started working with them in March 2020 and continue our collaboration.


What evidence can you share that demonstrates the impact of the engagement?

As a business owner, I want to see results. Just by looking at the website we had before and the one they created, you can see a clear difference. They have really understood our needs and services. 

How did Optimized perform from a project management standpoint?

They have real flexibility. 

What did you find most impressive about them?

I appreciate their understanding of our business and their patience. 

Are there any areas they could improve?

I would just ask them not to change anything. 

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

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Business Entity
Business Entity Name
Optimized Corporation
Jurisdiction of Formation
1624485-1-670813 DV73
Date of Formation
Sep 18, 2009
Last updated
Jun 4, 2020
Client Reviews
May 6, 2020