OptFirst Internet Marketing

What evidence can you share that demonstrates the impact of the engagement?

Since I engaged OptFirst, I have seen about a 35 percent increase in calls. In terms of clients themselves, this business is a numbers game, in the sense that you are more likely to find a good fit if you have more options. From the larger volume of calls, we have been able to find a number of pretty good matches. Their work has enabled me to expand the quality of my client base and has generated a different area of work for me.

How did OptFirst perform from a project management standpoint?

Their overall approach to project management has been fantastic. One such service they provide is forwarding me emails that are sent through the site’s “Contact Me” page, which I appreciate because it ensures that I never miss an enquiry. Adam also sends me regular reports on the site’s analytics, although I don’t typically look closely at that. I can’t speak highly enough about their communication.

What did you find most impressive about them?

The most impressive thing about OptFirst has been the personalized customer service and their results. They stand behind their product, and I have been able to hold them accountable for their work. I feel that I have gotten a great deal with their services for the cost. OptFirst does what they say they are going to do, and I am very satisfied with them. I would highly recommend their services.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I get statistics every month. From my point of view, I’m not a person who would remember numbers, but everything is in the statistics. I see the statistics, and then I don’t need to remember what results are coming in. How I measure my success is not only through statistics. That is helping me when I have the time to sit down and see which keyword is ranking, which is not, or where we have to improve.

I can test the success of their service through people that found us through the website and became clients of ours. For me, that is the most important. We do have more incoming phone calls from people that don’t know us from other sources than from our website.

They definitely helped our business grow. I’m not new in the field. I’ve been in the business for a decade. I am a business owner, and I don’t deal with computer stuff. So before, I did have this website, but it was just a website. Clients never found me. I was trying to teach or learn myself, so I know how much it takes to get where you want to be. I tried different companies with little success.

How did OptFirst perform from a project management standpoint?

Anything I need, I get a quick response. It’s just immediate. I don’t have time to call, so I just shoot an email and will get a response in a minute. We also meet once in a while to see where we are and what needs to be done. I really like them. They really try to do the best for you. I am very satisfied with them.

What did you find most impressive about OptFirst?

I will mention that you will not only get the service, but you will get to your goals. I don’t have any doubt that these guys can do what they promise. You also get the personal attention and human aspect, which is rare in people that deal with computers. It can sometimes be hard to talk to them, but they are really great. They have this aspect where they call you if you need, and they understand your problem and try to solve it.

Are there any areas OptFirst could improve?

I don’t see anything negative. They are doing great. They are doing everything that they can. I can’t think of anything right now because everything depends on your goal. When you have a goal, first of all, you, as an owner, have to know what is your goal? Where do you want to go? What is it that you want? Then you follow the path. You always will have to be in charge. You cannot just give the SEO company the full power. You also have to interact and help them know what you want and where you want to be. It’s communication, and I think that I have that with them.

What tips or recommendations could you share that might increase the likelihood of success with OptFirst?

We are living in a modern world. If you are not present, and you live in a big city (like Miami) where there is a lot of competition, you need to use the power of the IT world. A lot of people only build beautiful websites, but they’re missing the point of SEO. They have to find the right professionals to help them to be on that first page of Google or whatever search engine. It works for me. We are a small business. Thanks to their work, we are now much more visible than we were before.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve been working well together over the last 10 months. We’re looking forward to more results in another 3–4 months. So far, the site’s been performing exponentially. They provide an analytics dashboard that I can check anytime, and there’s been a significant increase in leads.

What did you find most impressive about OptFirst?

They’re very professional. They respond almost immediately to our questions, comments, edits, or requests. That’s definitely a plus.

Are there any areas OptFirst could improve?

I can’t think of anything that could be better.

Do you have any advice or suggestions for other clients to be successful when working with OptFirst?

I think it’s important to assess if you really need SEO to meet your goal. Have a thorough conversation with the team to understand what you’re getting into. Keep your expectations aligned with the way the process works. Many people want results immediately, and that’s not the way SEO works. 

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I'm very satisfied with OptFirst. When I initially started tracking the site, I saw a 20% increase in actual traffic through the door. The calls and/or texts we received increased by almost 40%.

How did OptFirst perform from a project management standpoint?

OptFirst's turnaround time has blown me away, and it's one of the main reasons I've consistently gone back to them. I can email them about something and see it done half an hour later, which is very impressive for someone as internet-illiterate as myself.

What did you find most impressive about OptFirst?

I'm in a new space, and not many people are familiar with cryotherapy. OptFirst has done a great job of delivering a very user-friendly and educational site. They took their time, looked at the market, and plugged any holes we had. Beyond response time, I've appreciated OptFirst's ability to get my message across clearly and concisely with people who were not very educated about the product.

Are there any areas OptFirst could improve?

I would like to have 50% more people through the door, but I don't have any criticisms for OptFirst. I’ve figured out that the more I spend, the more return I get. I'm not ready to go higher in my budget, but this is no fault of OptFirst. I’ve advertised in local magazines and bus stops and never saw anything from it. OptFirst has saved me a ton of money in that regard since I was able to discontinue all of that and focus strictly on the online part. It's been a very positive relationship so far.

What tips or recommendations could you share that might increase the likelihood of success with OptFirst?

First and foremost, OptFirst is a boutique firm, from my perspective. They won't take on just any client and focus on customizing what the client wants for their website or advertising. I felt like I received individual attention, and it's been a good relationship.