Operator

BACKGROUND

Please describe your company and position.

I am the Director, Digital Marketing of Iovate Health Sciences International Inc.

Describe what your company does in a single sentence.

Iovate Health Sciences is a global leader in health and wellness, offering innovative, science-backed nutritional supplements across multiple brands, including MuscleTech, Hydroxycut, Six Star, and Purely Inspired, to support fitness, weight management, and overall well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Operator to accomplish?

• Revenue Growth with Efficient Spend

SOLUTION

How did you find Operator?

Referral

Why did you select Operator over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Operator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

Operator executed and refined paid media strategies by actively managing budget pacing, campaign optimizations, and creative testing. Their responsibilities included:

• Budget allocation across Google (Search, Performance Max, Shopping) and Meta (Facebook, Instagram), ensuring efficient spend distribution based on channel performance.
• Weekly pacing adjustments, under-spending in early months to maximize peak periods like Black Friday and Cyber Monday.
• Structuring branded and non-branded search campaigns to increase discoverability while controlling cost per acquisition.
• Implementing Performance Max segmentation, shifting dollars toward higher-margin and better-converting products.
• Launching restock ads and retargeting strategies to improve lifetime value and customer retention.
• Providing data-backed recommendations on creative iterations, audience segmentation, and SKU prioritization.

Key Deliverables

• Media Budget Management and Optimization:
  
  
  • Operator managed Iovate’s multi-channel budget, dynamically shifting funds to maximize efficiency. Meta and Performance Max often outperformed traditional search, leading to frequent reallocations based on return on ad spend and conversion trends.
• Weekly Performance Reporting and Insights:
  
  
  • Delivered structured performance reviews that included pacing updates, key observations, and tactical adjustments. Reports outlined specific underperforming assets, shifts in customer behavior, and opportunities to scale high-performing campaigns.
• Campaign Strategy Execution and Iteration:
  
  
  • Developed and refined ad placements based on weekly data trends. Adjustments were made to bid strategies, creative variations, and audience targeting to push efficiency gains. Strategic tests, including Performance Max segmentation and dynamic product ads, helped identify high-ROI initiatives.
• Seasonal and Promotional Campaign Strategy:
  
  
  • Operator designed a budget strategy for seasonal peaks, reserving spend early in the month to capitalize on high-converting shopping days. Black Friday was identified as a stronger opportunity than Cyber Monday, leading to a recommendation for heavier investment in future years.
• DTC Growth Planning for 2025:
  
  
  • Recommended structural changes to Iovate’s direct-to-consumer budget, proposing a dedicated upper-funnel and lower-funnel allocation to better align paid media with revenue objectives. Advised on creative testing to improve conversion rates and SKU-specific targeting strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS Growth – Significant improvements across Meta and Google, with ASC campaigns delivering the highest efficiency.
• Revenue & Conversion Increases – Higher sales volume and conversion rates driven by better audience targeting and creative optimization.
• Budget Efficiency – Reallocation of spend from underperforming channels to high-performing campaigns, maximizing return.
• Seasonal Campaign Impact – Strategic pacing for Black Friday/Cyber Monday resulted in peak revenue performance.
• Tactical Adjustments – Product segmentation, ad creative testing, and SKU prioritization led to stronger campaign results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Operator demonstrated strong project management throughout their engagement with Iovate.

• Organization & Timeliness – Deliverables were consistently provided on schedule, including weekly performance reports, budget pacing updates, and campaign optimizations.
• Availability & Communication – They were highly responsive, always available for discussions, and proactive in addressing campaign needs.
• Clarity & Transparency – Reporting was structured and clear, with well-defined goals, key takeaways, and actionable recommendations each week.
• Adaptability – They quickly responded to changing priorities, whether it was adjusting budget allocations, refining creative strategies, or addressing unexpected performance shifts.
• Proactive Approach – Instead of just executing tasks, they anticipated challenges, made data-driven recommendations, and consistently aligned strategies with Iovate’s broader objectives

Overall, their project management was efficient, structured, and highly collaborative, ensuring that Iovate’s paid media efforts were continuously optimized.

What was your primary form of communication with Operator?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Operator was their commitment to helping us grow and improve. They went beyond simply executing campaigns by actively looking for ways to optimize performance and scale our efforts. Their dedication to understanding our industry and products set them apart, as they took the time to learn about our market, competitors, and key product differentiators. This deeper level of knowledge allowed them to create more effective targeting strategies and messaging. Rather than functioning as just another agency, they acted as a true strategic partner, aligning closely with our business goals and proactively identifying opportunities for improvement. Their problem-solving mindset and data-driven recommendations consistently helped us refine our paid media strategy, making them an invaluable extension of our team.

Are there any areas for improvement or something Operator could have done differently?

Operator consistently delivered on expectations, maintained clear communication, and provided valuable strategic insights. Their responsiveness, organization, and proactive approach made them a strong partner, and there were no notable gaps in their execution.

BACKGROUND

Please describe your company and position.

I am the CEO of Hogg Outfitters

Describe what your company does in a single sentence.

We sell customizable drinkware, coolers, and accessories in bulk

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Operator to accomplish?

Rebuild our entire paid marketing stack

SOLUTION

How did you find Operator?

Referral

Why did you select Operator over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Operator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Operator has been the most effective agency partnership we’ve experienced.
Too often, agencies start with a highly knowledgeable sales representative who understands your business, only to pass you off after signing to someone less experienced, overextended, and less effective. We’ve encountered this pattern repeatedly over the years.  So much so that we now work with very few agencies and worked to eliminate all others.
Operator is different. They combine professional polish with a genuine personal investment in their clients’ success. They consistently go above and beyond to find answers and solve problems. Last month alone, our new customer revenue increased by 70% compared to the same month last year which is clear evidence of their impact.
They have rebuilt and optimized our entire marketing stack, scaling Meta and Google from zero margin contribution to generating millions annually, while also improving our site experience to increase revenue per visitor.Beyond their in-house expertise, they maintain a trusted network of specialists in adjacent fields, providing valuable referrals without hesitation.
Partnering with Operator feels less like working with a vendor and more like working with a committed friend who truly wants to see your business succeed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New Customer Revenue increased 70%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time, often ahead of schedule.  Often followed up with us ahead of time and held us accountable for deliverables that were on our side.  Definitely the right balance to any organization

What was your primary form of communication with Operator?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive and unique aspect of Operator is their combination of professionalism with genuine personal investment in client success. Unlike most agencies that hand clients off to less capable teams after signing, Operator consistently delivers senior level expertise, proactive problem-solving, and measurable results.

What truly sets them apart is:

• Sustained ownership and commitment rather than the bait-and-switch model common in agencies.
• Tangible business impact, such as a 70% year-over-year increase in new customer revenue and scaling ad platforms to millions in contribution.
• Holistic support, not only rebuilding and optimizing the marketing stack but also improving site performance and connecting clients with trusted specialists.

In short, their uniqueness lies in acting less like a vendor and more like a long-term strategic partner who treats your success as their own.

Are there any areas for improvement or something Operator could have done differently?

none.

BACKGROUND

Please describe your company and position.

I am the Co-CEO of Jupiter

Describe what your company does in a single sentence.

Elevated dandruff and dry scalp products for the modern woman

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Operator to accomplish?

• Setting up our SEO infrastructure
• Setting up our ad suite

SOLUTION

How did you find Operator?

Referral

Why did you select Operator over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Small agency/organization

How many teammates from Operator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Getting all the basics of a media account set up on Meta and Google, including the strategy and execution of same.  Starting to scale paid media and search spend on both.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Running and scaling paid media with improving performance across platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Could not have enjoyed working with them more. Everything was incredibly structured, logical, and presented in an easy to understand manner.

What was your primary form of communication with Operator?

In-Person Meeting

What did you find most impressive or unique about this company?

Their ability to take a logical, calculated approached to our ongoing work.

Are there any areas for improvement or something Operator could have done differently?

The organization has since evolved (adding on additional team members) so the point is now moot.