Operad

Introduce your business and what you do there.

I’m the global digital manager at Maytronics, a global leader in manufacturing and marketing of robotic pool cleaners.

What challenge were you trying to address with Operad?

When I started to establish the digital department here, we needed help establishing SEO and analytics capabilities. We needed help with content creation and social media.

What was the scope of their involvement?

We worked on the mapping, the building of the right infrastructure. We even set up the analytics capability. We’re starting from scratch. They do our SEO and analytics consulting.

What is the team composition?

I’ve worked with almost every department they have. There are 10-15 people. Usually we have an account manager but we also worked with whoever was in charge of the details of the activity itself.

When we were working with the SEO team, it was important for us to know the people who are actually doing the work and explain all the strategy and things that are important to us.

How did you come to work with Operad?

I had worked with them in my previous position in another company. They were already in the company for a couple of years when I started working there in 2015.

How much have you invested with them?

We've spent about $50,000.

What is the status of this engagement?

We started working together in November 2019 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

On most things, we’re happy with the results. It’s been a good experience. They’re very responsive. They’re not only willing to do the tasks but explain why and share some of the methodology. They’re like a partner and extension of my department.

How did Operad perform from a project management standpoint?

We use Wrike. In some cases, we still use phone calls, Zoom calls, emails, etc.

What did you find most impressive about them?

I can count on them. They haven’t disappointed me. Even if I come with a big request or I’m short on time, they always find a way to do it.

Are there any areas they could improve?

Some of the communication and context between their internal departments can be improved. The solution would be to improve the account management part.

There might be something a team is working on but when we start working with another team, sometimes we have to onboard them halfway there.

Do you have any advice for potential customers?

Define what it is you want. It can be a granular plan of tasks or milestones or at least come with specific questions and let them lead the way. Have clear and direct communication.

Please describe your company and your position there.

I'm the CEO of Leibish, online retailer that sells Natural Fancy colored diamonds and jewelry to B2B and B2C clients around the world. Our average sale is above 10K per item.

For what projects/services did your company hire Operad, and what were your goals?

Operad did all our online marketing including CPC, SEO, social media, content, etc. Each segment had its own goals over the years:

• Organic keywords locations
• Improve CPC results (CPL, CPA, etc)
• Create relevant content
• Manage our social channels

How did you select this vendor and what were the deciding factors?

We chose Operad after working with a different company before. After talking to a few of their clients and tailoring a suit for us we gave it a go.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It started with a deep keywords research for SEO, strategic planning of which keywords are the most important, and then creating a plan according to what we wanted to achieve in point of organic locations. Similar actions we did for the other segments.

We had a project manager from the Operad side that was in contact with our marketing team on a daily / weekly basis. In addition, we got a monthly detailed report on all the activities: What was done, what needs to be in the next month, etc.

How many people from the vendor's team worked with you, and what were their positions?

We were in contact with Shachar the founder, and then with Dima - their CEO.  When needed, the relevant experts from their side met with us for more in-depth meetings and instructions.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the years, the revenue grew by more than 500%. When we started we sold about 2-3MIL USD a year and we got to 15MIL per year.

Describe their project management style, including communication tools and timeliness.

As described above, we had a project manager that managed all communications with us. We had monthly meetings and phone calls every time needed that can be a few times a day or a few times a week. They were always super communicative and very much involved in all the details of our projects. 

What did you find most impressive or unique about this company?

A supplier needs to be a professional. But this is not enough. The most important for me is to work with someone I can trust and I have a good relationship with. The relationship was so good they used to join us for company events and trips.

Are there any areas for improvement or something they could have done differently?

It's hard to tell, I find them to be real pros.

Please describe your company and your position there.

Hi i am the sales and marketing manager in AUTOEUROPE ISRAEL We are car rental brokers that sales car rentals all over the world for Israelis

For what projects/services did your company hire Operad?

We were going into the online world trying to sell our product through the website as well

What were your goals for this project?

To increase our online sales and to promote our company to as many potential clients as possible.

How did you select this vendor?

Operad was highly recommended to us by our business partners "Aviation links" after they were using their services successfully for the last few years.

Describe the scope of their work in detail.

When we started working with Operad , we were assigned with very professional team that immediately started working hard, asking all the right questions , picking up all the relevant information from our tam in Autoeurope in order to create a quick working plan.

Once we started implementing all recommendations according to the plan, we started seeing results in a very short period of time.

What was the team composition?

We have a team leader (that is in charge of our account) and under him we have few people working, each one with his specialty in one field or more (for example 1 guy for SEO and another one for PPC)

Can you share any outcomes from the project that demonstrate progress or success?

We managed to increase our online sales in more than 50% in 2019

How effective was the workflow between your team and theirs?

It was very effective as the people in Operad are always available for us when we need them. the communication is great - The recommendations and missions that our people in Autoeurope are getting are very clear , well specified and organized, so it makes things a lot easier on the close working routine that we have

What did you find most impressive about this company?

The quality and professionalism of the people that are working there from the owners to the last worker.

Are there any areas for improvement?

Keep on doing your great job!

Please describe your company and your position there.

I am a Senior Product Manager at yad2, Israel’s leading classified website. In my position, I lead the real estate business vertical, writhing the product team.

For what projects/services did your company hire Operad?

To plan, manage and execute SEO strategy, advising internal teams while working on various products, Planning long term strategy & business goals

What were your goals for this project?

Lead in organic traffic comparing to competition in the field of real estate and cars.

How did you select this vendor?

Following a recommendation by other company SEO team

Describe the scope of their work in detail.

Working on multiple domains while supporting development processes

What was the team composition?

I’ve worked closely with our advisory team in Operad, with multiple contacts from our side regarding different ongoing projects.

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Operad, we reached all time records of organic traffic, proven by sales increase and high quality traffic. Together with our advisory team (consisted mainly by Shalom) we audit, advise and execute SEO best practices.

How effective was the workflow between your team and theirs?

Super effective on a daily basis

What did you find most impressive about this company?

Broad knowledge, profound can-do approach, and agile mindset

Are there any areas for improvement?

No

Please describe your company and your position there.

Pelephone Communications Ltd., a pioneer in the cellular industry in Israel, was established in 1986. Since 2004, Pelephone has been the largest cellular company in Israel. I'm the head of data & analytics in Pelephone Communications.

For what projects/services did your company hire Operad?

Help implement website analytics, analyze website performance, create data studio reports, and daily professional support.

What were your goals for this project?

1. Provide Marketing managers quality information about digital marketing campaigns
2. Help improve digital infrastructure
3. Bring based data UX/UI to help graphic designers and website managers to improve ROI

How did you select this vendor?

Based on other colleagues good reviews and their experience in projects that are relevant to our company goals

Describe the project in detail.

Our website is a complex one that requires a well experience support. we found wonderful and professional consultants at Operad that helped us from day one. all the project was well managed by clear steps and on going examination of the steps.

What was the team composition?

• Ronny who is the Head of Analytics
• Shahaf who is a well experienced programmer

Can you share any outcomes from the project that demonstrate progress or success?

Creating Data Studio reports that serves the marketing team and help them understand their outcomes

How effective was the workflow between your team and theirs?

The communication between us was daily and effective.

What did you find most impressive about this company?

Professionalism and listening to customers needs.

Are there any areas for improvement?

Offer new tools that can improve our ROI especially in the mobile world.