What evidence can you share that demonstrates the impact of the engagement?
My main goal for the work is to attract more patients to the clinics. We have throttled the scope, since I don’t want to spend money on ads and bring in more patients than we can service. Our focus is addressing each of our unique markets. Some are more competitive than others, which has a particular impact on our AdWords strategy. It’s dynamic, depending on the location.
Josh has been effective and cooperative. If I tell him that we need more traffic to the Southlake location, he will adjust the spend or another variable in our model to make the phone ring.
The most significant results are for the Frisco location. In 2016, I was starting from ground zero, opening in a new market without an existing patient base. I am opposed to traditional marketing, so I needed to make the internet work for me.
The location is in a medical area, and I have a nonmedical competitor across the parking lot. We literally look at each other’s doors. For me, the fact that I can open so close to a competitor confirms that my marketing works.
opanco has developed that location effectively. I will look to them as I launch this innovative, aggressive new business strategy. They will be responsible for attracting customers. When making those investments, I will have an internet marketer that I can depend on.
How did opanco perform from a project management standpoint?
Josh is always there when I need him. He’s all about work and is always available, which is one of the reasons we work well together. He knows that if I’m not sleeping, I’m evolving one of my businesses. If I call him at 10 p.m., I reach him. I don’t know if everyone would have the same experience with him, but it’s certainly been mine. I may have pushed the edge, but he’s accommodated me. I believe this is his mode of operation with all clients.
What did you find most impressive about them?
He understands the full spectrum and varied tactics of internet marketing. If I bring him ideas, he explains convincingly why they are good or bad. I appreciate the way he chooses to work with me. opanco delivers the goods in a very competitive space. I need to work with an agency that can support my model, and opanco does.
Are there any areas they could improve?
They’re getting work done for me. As they add more clients onto their portfolio, it will become a challenge to service their existing base. There are some things that we won’t need to build again. We’re creating a strong base so that we can move into a maintenance and new development mode shortly. Once our toolset is complete, Josh will be able to scale our account and put less time into it while getting more results. That’s what I expect from the new phase.
I have talked to him about a cookie-cutter template system. I believe this will keep my costs down and help him service growing clients without straining his resources.