Online Marketing Gurus

BACKGROUND

Please describe your company and your position there.

Head of marketing, in charge of development, execution and customer experience. Primore specialises in supplements and vitamins for people of all ages. Predominantly focusing on our best selling infant and toddler probiotics range.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

Create visibility online in a space in which our main competition (Life Space) has deep pockets as they are much larger corporations

SOLUTION

How did you select this vendor and what were the deciding factors?

After literally wasting time and money for years with local companies, I set about searching again. I selected OMG based on compatibility with our business, online reviews and after talking with Elliott Pavatich and Simon Hancock

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our goal was to tap more into the healthcare and mums and bubs market. We are up against bug players like Life Space and Swisse. The project started with a small budget and slowly grew as we started to see success. OMG built a profile that gives us conversion and the sales we need while staying within the budget that we set.

Through collaboration and OMG suggestions and test trials, we were able to get to a conversion rate that we needed for our business to be successful. The campaign included keywords, negative keywords, and different searches that would drive the right demographic to our website. OMG also made recommendations on how to modify our landing pages and calls to action.

How many people from the vendor's team worked with you, and what were their positions?

Elliott Pavatich (Senior Growth Guru) Simon Hancock (Group Account Director) Harland White (Account Manager)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve been using OMG for a year now, and we’re extremely happy with them. From a return standpoint, we’ve seen conversions on specific campaigns as high as 10 : 1 return on adspend which has resulted in consistent sales

Describe their project management style, including communication tools and timeliness.

First and foremost they listen. They fully understand our business and where we want to go. They provide us with detailed reports and work logs. I have no questions as to what they are doing or charging me for. The entire team is literally a phone call or email away. They are very responsive in a timely manner. I speak with my account manager Harland at least once a week.

What did you find most impressive or unique about this company?

The measurable results, accountability and superior customer service experience, you get fast responses and personal service whenever you call or email them. When you make suggestions, they act upon them very quickly.

Are there any areas for improvement or something they could have done differently?

none

BACKGROUND

Introduce your business and what you do there.

We’re an air purifier company. I’m the marketing manager, representing the whole internal marketing function in that role. The marketing function was added at the end of September 2020. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Online Marketing Gurus?

We wanted to ramp up our website and bring in more traffic through organic SEO efforts.

SOLUTION

What was the scope of their involvement?

They’ve provided everything from keyword research to content creation, making sure our site is addressing key topics that our audience is searching for online. Additionally, they’ve provided the research and content for areas for improvements while recommending what we should be posting to hit certain keywords. 

What is the team composition?

I work directly with Andrea (Senior Account Manager). 

How did you come to work with Online Marketing Gurus?

They reached out to us at the right time. Because of our CEO’s limited bandwidth at the time, we didn’t have time to conduct an extensive search. We got lucky in that they came to us and seemed like a strong team.  

How much have you invested with them?

Last month, our spend with them was about $6,000.

What is the status of this engagement?

They’ve been working with us since August 2016.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been a great team to work with. We’ve been regularly examining their reports, which are filled with performance metrics such as impressions, link acquisitions, and clicks. With their help, we’ve increased our ranking for certain keywords. 

They shifted strategy when California was going through problems with wildfires, positioning one of our products to help people dealing with smoke in their homes. After creating content about that, our SERP rankings increased. We were happy to be more visible to people encountering that problem.

How did Online Marketing Gurus perform from a project management standpoint?

I meet with Andrea on a bi-weekly basis to discuss their progress. Otherwise, we communicate over email. 

They have several internal tools that they use to verify SEO standings such as SEMrush and Ahrefs. Since I started in this role, we’ve been able to work a bit more collaboratively, and I’ve been very impressed with Andrea. 

What did you find most impressive about them?

They’ve been very adaptive as I’ve transitioned into this role. Andrea is super responsive and always assumes positive intent. They’re eager to work together and take in our feedback. I’m glad we have their expertise to help us be successful. 

Are there any areas they could improve?

At this point, I can’t think of anything. Some of their content may benefit from some additional SEO verification. We’re looking to integrate tools on my end to help beef up this effort.  

Do you have any advice for potential customers?

Try them out. Make sure you come to them with clear goals. Think about how to make their agency a cohesive piece of your strategy rather than a siloed team.  

BACKGROUND

Introduce your business and what you do there.

We’re a medically formulated skincare and cosmetics brand. My position has evolved over time, but I’m currently the marketing director and COO. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Online Marketing Gurus?

We reached out to them to handle SEO and get our content out there.

SOLUTION

What was the scope of their involvement?

They do SEO keyword research and implement Google Ads as well. Their main goal is to maintain a strong ROI. As of now, they’re not doing any social media marketing. However, they will soon be taking over social media responsibilities from me. 

What is the team composition?

We have one account representative, who handles and manages the bulk of our project. There are others directly working on the project that we don’t interact with. 

How did you come to work with Online Marketing Gurus?

We found them through Facebook and chose them based on our wonderful early meetings. They came from Australia to visit our offices, and I really appreciated that gesture. Presenting themselves well, they seemed like the partner that we needed. 

How much have you invested with them?

We spend about $8,000 each month on their services.  

What is the status of this engagement?

We started working together around December 2018, and our work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a fantastic job. We’re happy with their level of service and the ROI we’re getting out of it. They’re effective in making us more visible to our audience.  

How did Online Marketing Gurus perform from a project management standpoint?

They communicate through Zoom calls, presenting us with an exemplary amount of data. The information they present is broad and easy for non-technical team members to understand. It’s easy for me to show my team that their processes are working.

What did you find most impressive about them?

Their patience, level of communication, and thorough reporting are amazing. They understand that things don’t always go as planned, willing to adapt to changes or work with us to stay within our budget. 

Are there any areas they could improve?

I wish that they presented me with a growth plan to help me forecast where our growth would be coming from. 

Do you have any advice for potential customers?

They know what they’re doing.

BACKGROUND

Please describe your company and your position there.

eCommerce Manager, Calvin Klein + Tommy Hilfiger (PVH Brands Australia)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

To help boost our presence in relevant online search results by improving SEO content across both sites.

SOLUTION

How did you select Online Marketing Gurus and what were the deciding factors?

We spoke with mutliple SEO agencies and OMG's pitch and collaboration fit well within our brands

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We brought OMG on board to assist us with our SEO. One of our site was not getting much traction in Google AU with the American site commandeering much of our rankings. They outlined a strategy including international targeting considerations, keyword research and mapping and quick win technical fixes to apply straight away. Ongoing, our campaign has benefited from new content and a targetted link acquisition strategy.

How many people from the vendor's team worked with you, and what were their positions?

We work predominantly with our dedicated Account Manager Michelle who liaises closely with our consultant team lead by our Senior contact Emine. From time to time we have larger strategy sessions and reviews whereby their Chief Customer Officer, Danny also attends.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our on-going strategy has predominantly been centered around link acquisition and content - which has not only correlated to record visibility and traffic but has also seen our domain rating one site increase from 9 to 53 and resulted in a 200% increase in organic revenue YoY last reporting cycle. ROI across both sites is postive.

Describe their project management style, including communication tools and timelines.

We have at least monthly meetings with our account Manager to run through the last moths performance, opportunities and roadblocks and get an overivew of work in progress. There's also back and forths in between on tasks in progress. Tools range from custom dashboards to third-party tool get a complete overview on performance.

What did you find most impressive or unique about this company?

We have a great relationship with Online Marketing Gurus. This included regular catch ups face to face / via Hangouts and easy to communicate with via email if any questions come up.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

The Modern Furniture Store brings to the Australian market a new and original range of Scandinavian designed furniture complemented by our extensive range of accessories.

As General Manager, my role is to ensure the business continues successfully and to build on the solid foundations of a solid business backed by a solid team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

Online Marketing Gurus came on board to help drive our SEO and build our organic web traffic.

SOLUTION

How did you select Online Marketing Gurus and what were the deciding factors?

When you search on google for SEO and OMG comes out on top, you know they practice what they preach. They sell themselves through practical application reflected in their online presence.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The key objective was an increase in organic traffic, Google My Business and domain rating, all achieved in the 12 months.

How many people from the vendor's team worked with you, and what were their positions?

A team of Group Accounts Director and SEO Consultant have been the points of contact for the duration.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Significant increase in Organic Traffic in the 12 months since taking on OMG

Describe their project management style, including communication tools and timelines.

I get a monthly meeting that is either phone or Zoom. Communication between is either email or phone.

What did you find most impressive or unique about this company?

The business itself manages to give as much attention to itself as it does to the customers through regular blog posts and mailouts that help the customer learn to understand the work that is being done for them.

Are there any areas for improvement or something they could have done differently?

I think with all SEO companies, transparency is a tough wall to get over, the first few months with any SEO business is where the preparation and goal setting happens. The following months can become hard to quantify with exception to the results.

BACKGROUND

Please describe your company and your position there.

We are the owners of a female-only activewear brand. We sell all activewear clothes including shorts, pants, leggings, sports bras and top.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We hired OMG to help us launch a full-scale marketing campaign. Our goals are to generate sales.

SOLUTION

How did you select Online Marketing Gurus and what were the deciding factors?

We did our research on about 7 different marketing companies. Each of them had their positives and negatives. However, we couldn't fault OMG. This made narrowing it down quick and easy as they are the number 1 marketing agency in Australia. Their price points are excellent and their strategies were unmatched.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They began by discussing our vision and goals concerning our business. From this, they then went and did research on the industry as well as our competitors. After relaying the information they collected we went into a discussion on our marketing strategy. After that, we moved into creating the campaigns.

How many people from the vendor's team worked with you, and what were their positions?

We communicated directly with 3 people. A senior growth guru, senior account manager and a social consultant. However, an additional team that built the campaign communicated between our account manager and us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have not launched our campaign yet.

Describe their project management style, including communication tools and timelines.

The management style was excellent, each member of the team are very supportive and understanding. Their response time is exceptionally quick. All issues and concerns we have had have been attended to and resolved in a timely manner. The communication platforms/options they use are professional and easy to use.

What did you find most impressive or unique about this company?

This company's experience relates very well to our industry. They have worked with most of the high end and big-name companies in the apparel and athleisure industry. Their drive to help us succeed is very impressive and encouraging. In addition, they work with complete professionalism and set very high standards for themselves.

Are there any areas for improvement or something they could have done differently?

To be completely honest we have no complaints. In the time that we have been working with them they have exceeded our expectations and gone above and beyond to help us reach our goal.

BACKGROUND

Please describe your company and your position there.

I own a start backpack company looking for help with SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We had a call with them for consulting services and working on our SEO. We have a start that needs digital marketing help. Our goals were to kick off our launch with a good digital marketing footing.

SOLUTION

How did you select Online Marketing Gurus and what were the deciding factors?

The consulting that the team provided me was extremely helpful for our start up. They provided great ideas and consulting to help us get a good start to our digital marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Created a roadmap for online marketing campaign for our online marketing campaign. They helped create an online plan for SEO and Paid Media (Facebook/Instageram, Google)

How many people from the vendor's team worked with you, and what were their positions?

5 CEO Managing Director Account Manager Paid Media Specialist SEO consultant

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They provided a roadmap for SEO and Paid Media. We have finalized the approach for SEO and Paid Media to get things started. Breaking into a competitive industry needs a strategic approach that online marketing gurus provided us.

Describe their project management style, including communication tools and timelines.

Communication was consistent, typically every other week. Typically used email and zoom meetings. We did have opportunities to meet in person as well.

What did you find most impressive or unique about this company?

The time and attention that was received by this company made the biggest difference. Their team became an extension of our team and that is what made the difference.

Are there any areas for improvement or something they could have done differently?

I wish I had more marketing knowledge that would have helped progress our experience. Overall great experience.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at a company that supplies construction materials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Online Marketing Gurus?

Our company is really old, so I needed a partner to help me build up the digital channels, specifically, search and social

SOLUTION

What was the scope of their involvement?

Online Marketing Gurus did a lot of SEO work with our website, and they had to do a lot of migration work because we were starting from the basics. They also helped with location work, specifically with Google, Bing, and Apple maps and building our online presence there. The team also did PPC and remarketing campaigns.

What is the team composition?

I’ve worked directly with six teammates, including Danny (Chief Customer Officer), two account managers, and a PPC specialist.

How did you come to work with Online Marketing Gurus?

They had already been brought on by my predecessor. I was happy with what I saw and brought them in for an initial six months. I kept them on because they were communicating openly and everything was going well.

How much have you invested with them?

We spent about $80,000 on this particular project. Over the years, we’ve spent close to $300,000. 

What is the status of this engagement?

I began working with them in about August 2018. The initial project wrapped up in January 2019, but we still have other things rolling.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I tracked the project through the revenue. I really like working with them.

How did Online Marketing Gurus perform from a project management standpoint?

Their project management has been really good. They communicate openly and transparently. We have regular catch-ups. 

What did you find most impressive about them?

Their communication is impressive. I’ve dealt with different agencies in the past, and the main issue is that they only talk to you once a month after you pay them. Online Marketing Gurus talks to us and listens to what we want to do in the short and long-term. We always have open communication.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

You have to know what you want before you go in. Online Marketing Gurus can then help you build the strategy and execute it.

BACKGROUND

Please describe your company and your position there.

I am the Operations Manager and a lawyer in a boutique law firm operating across the Eastern Seaboard of Australia. We specialize in Estate Planning (Wills, Trusts, documents that operate from incapacity).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We wanted to become more visible online to people searching for our desired terms within Australia. We really felt like we were missing out on new enquiries. We wanted Online Marketing Gurus to focus on our SEO campaign (rather than a PPC type service).

SOLUTION

How did you select Online Marketing Gurus and what were the deciding factors?

I interviewed 5 other SEO companies and had tenders produced by each of them.

Online Marketing Gurus however were head and shoulders above the competition as they proved to me that they have heavily invested (over $3,000,000 of their own R&D) in their product to understand the ever changing google algorithms, and when I spoke with them they had the technical SEO audit skills that are really needed to make this a success.

They also were reasonably priced, in that whilst they were not the cheapest I interviewed, they were also not the most expensive. I knew that their fees were reasonable and I believe that it is good value for money.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Online Marketing Gurus developed a 6 month plan with us with key deliverables for each month, starting with reporting set up and a technical audit, to then the technical changes, to now link building and content optimization.

We have built key deliverables with them on how many views we want to have with our our website, as well as clearly defined criteria around what is a conversion to our website (and monitoring that conversion percentage).

How many people from the vendor's team worked with you, and what were their positions?

There was a sales specialist at the beginning, and now I work with an accounts manager who is my primary contact. My accounts manager then has a team behind her who do each technical component of the campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have not had any SEO done before. Starting from ground zero, we have seen a visibility score increase overall in our website over 2 months of 70% just from the technical audit fixes.

Describe their project management style, including communication tools and timelines.

There is a clear monthly scope of work that is shared with me, as well as good email communication throughout the month, and also a monthly catch up with my accounts manager. They are easy to get a hold of if needed.

What did you find most impressive or unique about this company?

Their spend on their Research and Development shows in the way that they operate. They have spent the time to understand the market, their product, and their internal processes, and I am very happy with choosing Online Marketing Gurus for our SEO campaign.

Are there any areas for improvement or something they could have done differently?

Perhaps some more communication between the sales representative and my accounts manager when I first started, as all the deliverables I had worked on with them were not transitioned over as well to the accounts manager as I would have liked. But that was solved quickly in the first month or two of set up.

BACKGROUND

Please describe your company and your position there.

I am the marketing & eCommerce specialist at an apparel and fashion company. We are an Australian made activewear brand, retailing online, and through wholesale stockists.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We hired Online Marketing Gurus to improve our organic search result and increase traffic to our site.

SOLUTION

How did you select Online Marketing Gurus and what were the deciding factors?

Our company director met an OMG rep at an online retailer event and we soon met with the team to see if it would be a fit. We felt that the calibre of OMG's clientele and their track record of proven results were a great indication of things to come.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The process began with a full technical audit, competitor analysis and keyword research to establish our current standing and to assess where to begin. The OMG team then set to work implementing content, link building and setting up a content calendar.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with our account manager, but also touched base with account executives or SEO specialists from time to time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our domain rating has considerably improved and more recently, we have started ranking at #1 for some of our targeted keywords entirely through organic SEO efforts.

Describe their project management style, including communication tools and timelines.

We mostly use email to communicate but our account manager is also readily available by phone. We receive monthly reports which we discuss in more detail during our monthly video chat. We find that the OMG  quite reasonable in keeping to our deadlines.

What did you find most impressive or unique about this company?

We've always felt like we were looked after by an account manager who truly cared. They were different from other agencies who can be quite cold or removed. OMG really feels like an extension of our team and they work with us in a very supportive manner.

Are there any areas for improvement or something they could have done differently?

It would be good to see a little more innovation from the OMG side. They're very capable of implementing the ideas/suggestions we have, but it would be good to see what the professionals can come up with!