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Portfolio
Nissan USA:
Mars, Inc
etc...
Skyy Vodka
Trident University
Alliant University
Absolut launched its integrated offline/online program, Absolut Cooling. The program allowed Absolut vodka drinkers to participate in the prevention of global warming and share their personal statements on what inspires them to take action for the planet.
Deliverables
Onit Digital programmed the backend loyalty engine to capture the codes and the responses associated with each code in a manner that allowed future communications and robust reporting. They also set up kiosk terminals for Absolut representatives so that data could be fed in to the centralized system at “Global Cooling Parties” sponsored directly by Absolut.
The site included information on Absolut products along with special Absolut drink recipes to mix up at suggested “Global Cooling Parties”. The “Chill Tactics” section of the site provided a Cooler Planet Party Guide and Cool Tips on how to reduce impact on the environment.
As part of its sponsorship for Live Earth...
Alliant University needed an agency with higher education experience to redevelop their website. Specifically, they were seeking a company to create an intuitive architecture to house thousands of pages of content in a manner that would allow prospective students to easily find the information they are seeking. Additionally, they needed a company to bring their site up to date with relevant ADA guidelines.
Deliverables
Onit Digital delivered a new, responsive website design for Alliant University. This included:
- A world-class creative approach and execution
- Audience segmented user experience to allow for fingertip access to content
- Fully ADA compliant site
- Search engine optimization features that gave the site more visibility in natural search
- Enterprise level hosting that allows the site to be accessed quickly from anywhere on the globe
Nissan needed to scale up its regional marketing program to accommodate incentive offers across 215 DMAs. Specifically, they needed to launch customized offers for each vehicle and each offer type. Without the proper toolset, management on this scale would be expensive if not impossible. A custom technology platform would be necessary in order to manage what would be come tens of thousands of offer combinations.
Deliverables
Onit delivered the initial release of the “Dynamic Integrated Marketing Engine” (DIME) in 2009 and has been improving the platform ever since. This platform drives offers across all regions and across all of Nissan’s critical media distribution points.
Features
- A publishing platform that allows for the creation and management of unlimited promotions
- An assignment engine that assigns promotions to targeted geographic regions
- A measurement API that ties in with Omniture,...
As part of the Hain Celestial Group, Arrowhead Mills required both a full redesign and a new CMS platform. Onit was charged with developing the site scratch while providing recommendations for a scalable architecture that could be used for the rest of the brands within Hain Celestial.
Deliverables
Onit Digital delivered a newly developed creative and technology platform for the brand. We executed a new CMS system in Drupal and delivered a new contest platform that would allow the brand team to consistently deliver new programs for their customers.
Results
The new site launched with accolades from the entire Hain Celestial Group and became a technological and creative example that the group used to develop 80 other brand websites.
Ashley Furniture Homestores required a new creative and technical strategy for digital promotions. Onit digital was to deliver a platform approach that would let them launch customized landing pages for every media execution.
Deliverables
Onit Digital delivered a platform that launched hundreds of monthly offers into market. We executed a new CMS system (ROAD) that allowed for management of creative and offer data.
Results
The platform was an amazing success. Ashley Furniture Homestores reported a vastly increased response rate to their media due custom offers that matched the targeting criteria of their media buys.
Belevedere Vodka was seeking a new digital presence to engage both home and professional bartenders. The new interface was to provide clean and compelling creative that combined both recipes and mixing techniques.
Deliverables
Onit Digital delivered a CMS platform that supported hundreds of tools, tips and recipes for the brand. The new and cleaner interface was a “headless CMS” that allowed for different components of recipes and tools to be published on the website and beyond.
Results
The platform became the basis for digital communications and remains an enterprise-level component of their digital strategy and distribution of brand messaging.
M&Ms and their partner agencies were creating a robust gaming experience to launch during the season premier of American Idol. The game included a Character Creator application that was the online equivalent of the classic Mr. Potato Head game. Consumers choose 3d elements from a library and colorize them to create a custom character.
There was pressure to create a groundbreaking experience and to deliver it on a hard deadline. Millions of dollars in media were at stake and tens of millions of people were due to arrive.
Deliverables
As part of the project team, Onit Digital was first in charge of acting as “General Contractor” to all of the creative and technical partners – working in between a highly technical boutique production shop and two global ad agencies.
As the deadline loomed it was clear that many parts of the project were not going to be completed unless extra resources were brought to bear. Specifically, the...
Dove Chocolate was seeking and new and dynamic website that could interact with consumers in a real-time social environment.
Deliverables
Onit Digital executed a flexible, responsive design on the Tumblr platform. This solution provided the real time social interaction that was being sought by the brand.
Results
The new Tumblr platform is a success and allows consumers moderated access to the brand. New social posts are being propagated daily.
ESPN wanted to launch a quick “pop-up shop” that allowed them to sell branded merchandise.
Deliverables
Onit Digital provided all ecommerce technology that allowed for a scalable and enterprise level system to be implemented for the network. This included all front end components as well as inventory control.
Results
The platform developed was rock-solid secure technology that supported millions of dollars in sales for ESPN.
Haggar was seeking an enterprise level ecommerce system that could house all of its SKUs and stand up to its large volume of traffic.
Deliverables
As part of a larger ecommerce team, Onit Digital delivered all front end technology and middleware that allowed for the site to communicate with the backend.
Results
The site is still supported by the same technology implemented by Onit Digital and supports millions of dollars in sales.
Hyundai needed an executive producer to successfully implement a quick-turnaround launch of HyundaiUSA.com in time for the Superbowl.
Deliverables
Onit was able to mobilize a large distributed team around tens of thousands of disparate assets to ensure the launch of a newly improved and award-winning website. Onit was engaged to be the executive producers of Hyundai’s “Project Break through” – a massive effort to re-launch the Hyundai website against a Super Bowl launch.
As the lead project coordination agency, Onit was tasked with managing the creative, technical, CGI and brand output to ensure that the vision of the creative agency could be met for an aggressive launch.
Over a short and demanding timeline, Onit prepared the software development and creative schedules and coordinated all of the efforts between 5 agencies.
Results
Through hard work and leadership, we also introduced a brand new and...
IGN was seeking a new and quirky way to get the word out about their brand to an audience of gamers.
Deliverables
Onit Digital delivered a digital postcard platform with “snarky” comments that could break through the clutter, align with gamer mentality and give the audience a few laughs. Significantly, the ecard platform allowed for extensibility and full tracking of all ecard sending habits/patterns.
Results
The concept resonated strongly with the IGN audience. The ecards were widely used and showed up frequently in social channels.
As part of the Hain Celestial Group, Maranatha Nut Butters required both a full redesign and a new CMS platform. Onit was charged with developing the site scratch while providing recommendations for a scalable architecture that could be used for the rest of the brands within Hain Celestial.
Deliverables
Onit Digital delivered a newly developed creative and technology platform for the brand. We executed a new CMS system in Drupal and delivered a new contest platform that would allow the brand team to consistently deliver new programs for their customers.
Results
The new site launched with accolades from the entire Hain Celestial Group and became a technological and creative example that the group used to develop 80 other brand websites.
M&Ms was seeking a cost-effective partner that could build and maintain their current site in partnership with their brand agency.
Deliverables
Onit Digital has been maintaining the M&Ms website for many years. Both planned and last minute updates are made on an as-needed basis. Onit provides all infrastructure and development resources in order to maintain the web presence of this massive brand.
Results
We’ve never missed a hitch. All web development is done on-time, on budget and within parameters that are dictated by the brand and the agency.
Amaro Montenegro was seeking a new website that could elevate the brand in the United States. The new site was to provide cocktail recipes, mixing tips and lifestyle articles. Additionally, they wanted a new CMS that would allow brand managers to update the site in line with current market trends.
Deliverables
Onit Digital created a new and beautiful responsive design for Amaro Montenegro. The site sits on a WordPress backend and allows the brand managers to make continual updates as required by market dynamics. Recipes, lifestyle content, mixing tips and more are regularly published to the platform.
Results
The new website remains a successful part of the Amaro Montenegro marketing mix. Consumers are thrilled with the intuitive interface. Feedback from the public and the brand has been extremely positive.
Pepboys was seeking new and innovative ways to digitally advertise their offers. Onit was brought on board to help with the landing pages.
Deliverables
Onit implemented its ROAD landing page platform to deliver both image based and video based landing pages for the brand.
Results
Onit was able to provide efficient delivery of Pepboys landing pages. Just in time for rapid-fire media deployments.
Quiznos was seeking a new digital presence to engage their loyal customer base. The new interface was to provide clean and compelling creative that allowed for branding and offers.
Deliverables
Onit Digital delivered a CMS platform and compelling creative that supported the new website.
Results
The Quiznos client was extremely happy with both the quality of the delivery and also the extremely efficient process brought forth by Onit.
Onit was invited to perform as the lead organization for all back-end and front-end development for the entire GSI Ecommerce solution across multiple retail brands. This arrangement resulted in a 2-year partnership up to the point when eBay purchased GSI Commerce.
Key Engagement Features
- Engaged as the lead development organization
- Provided a proven turnkey solution for GSI to launch nationally and internationally
- Developed sophisticated Java based (Spring/Hibernate) code
- Simultaneously, effectively supported multiple brands’ ecommerce sites
- Provided faster and more efficient releases of enterprise level ecommerce for GSI clients.
Results
GSI is a stellar example of Onit’s ability to jump in and get the job done. We provided excellent code in a turnkey process. Significantly, Onit was not only a development team tasked with getting the nuts and bolts ecommerce work...
Redstripe Beer was seeking new and innovate creative work that engaged their consumers.
Deliverables
Onit Digital created “Chillville” as a concept for Redstripe that included many interactive features designed for fun and viral passalong.
Results
The concept work was commented on by Redstripe brand managers as some of the most innovative and fun creative they had seen. Many of these elements were used as a basis for future concepts and executions.
Sesame Street was seeking a partner that could bring its video player to life while integrating with their enterprise level data asset management system (DAM).
Deliverables
Onit Digital delivered a robust video player integrated with their DAM API. The tool worked seamlessly with their publishing platform.
Results
The platform became the basis for all video deployment at Sesame Street and was heralded as a resounding success by internal stakeholders at Children’s Television Workshop.
Skyy Vodka was seeking a new digital presence to engage both home and professional bartenders. The new interface was to provide clean and compelling creative that combined both recipes and mixing techniques.
Deliverables
Onit Digital delivered a CMS platform that supported hundreds of tools, tips and recipes for the brand. The new and cleaner interface was a “headless CMS” that allowed for different components of recipes and tools to be published on the website and beyond.
Results
The platform became the basis for digital communications and remains an enterprise-level component of their digital strategy and distribution of brand messaging.
Snickers was seeking and new and dynamic website that could interact with consumers in a real-time social environment.
Deliverables
Onit Digital executed a flexible, responsive design on the Tumblr platform. This solution provided the real time social interaction that was being sought by the brand.
Results
The new Tumblr platform is a success and allows consumers moderated access to the brand. New social posts are being propagated daily.
Snickers was seeking a new and interesting way to interact with consumers in a social, fun and engaging enviornment.
Deliverables
Onit Digital executed SnickersMeme where users could upload their photo in any given meme and then share their content with their friends.
Results
The program has been an overwhelming success – generating thousands of memes and social interactions since its inception.
Trident University was seeking a wholesale redesign of their website. Included in this challenging assignment was the re-architecture of thousands of pages, integration of ADA compliance, new SEO and complex media tracking tools.
Deliverables
Onit delivered on all of Trident’s goals and has continued to manage their web presence for many years. The website not only contains all front end features requested, but also contains back end tools that allow for multiple team members to manage a complex publishing workflow.
Results
Trident’s website and CMS platform continue to be a resounding success for the university. The university has increased year over year engagement with potential students. Additionally, the internal team is able to publish to the platform with frictionless CMS technology.
Twix was seeking and new and dynamic website that could interact with consumers in a real-time social environment.
Deliverables
Onit Digital executed a flexible, responsive design on the Tumblr platform. This solution provided the real time social interaction that was being sought by the brand.
Results
The new Tumblr platform is a success and allows consumers moderated access to the brand. New social posts are being propagated daily.
Yamaha Motor Sports wanted to drive more bike sales by having better landing pages to convert their media into leads. Significantly, Yamaha didn’t have a mechanism for driving offers through their media, and they didn’t have landing pages to match the effort.
Key Features
- Configure and implement the ROAD Enterprise SaaS solution
- Implement landing pages
- Enable APIs
- Deliver enhanced metrics
- Develop a fully encompassing strategy that delivered offers through the entire sales funnel, that delivered responsive design for mobile views, and that captured data throughout the entire process
Results
Onit continued to work as a partner to both Yamaha and its agency of record, maintaining assets and supporting both ROAD and the new landing pages. Onit continued to work as a partner to both Yamaha and its agency as a partner. We maintained all assets, continued support of the...
Onit was proactive and dedicated, resolving concerns before they caused problems. They listened and asked questions to understand the project’s scope, showing genuine interest. Any recommendations were well-thought-out and made for a better end product.