OneTwoSix

BACKGROUND

Please describe your company and position.

I am the CTO of Zepuff

Describe what your company does in a single sentence.

We're making DevOps for the next generation of business
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OneTwoSix to accomplish?

• create a communication platform, bring the company to the international market, and secure real contracts

SOLUTION

How did you find OneTwoSix?

Referral

Why did you select OneTwoSix over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from OneTwoSix were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

From Idea to Global DevOps Leader

Zepuff, a Ukrainian DevOps startup, approached us with a powerful vision: to make infrastructure solutions faster, more accessible, and less chaotic. However, they lacked the essential tools to break into the international market — no brand identity, no strategic direction, and no clear messaging for a non-technical audience.

Our task was to transform Zepuff from a raw idea into a fully realized brand with a sharp strategy, a compelling identity, and a strong digital presence. This included crafting their market positioning, building a communication platform, and launching their entry into global markets.

We delivered a full-scale brand and digital strategy encompassing everything from initial research to activation.

Key Deliverables

* Brand Strategy

  * Defined Zepuff's unique positioning around the “DevOps conveyor” method
  * Identified and targeted the ideal customer segment: international startups and mid-sized tech companies
  * Created a brand matrix with mission, role, and value proposition

* Market Research

  * Conducted 20+ interviews with potential clients (startup founders and CTOs)
  * Performed competitor analysis to identify gaps and differentiation opportunities

* Product Definition

  * Structured a clear service offering under “DevOps as a Service”
  * Crafted messaging to simplify complex services for non-technical audiences

* Visual Identity

  * Developed a complete brand identity reflecting speed, simplicity, and innovation
  * Designed a cohesive visual system to unify digital and offline touchpoints

* Website Design & Development

  * Built a high-conversion website with strategic storytelling
  * Crafted user flows to explain services quickly and clearly
  * Included testimonials, workflows, and clear CTAs to drive leads

* Digital Marketing & Outreach

  * Executed LinkedIn campaigns targeting founders and CTOs
  * Designed and launched personalized email outreach sequences
  * Created media content and planned podcast/webinar participation

* International Activation

  * Positioned Zepuff for global growth with a scalable brand foundation
  * Generated 5+ international contracts within the first year

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

5+ international contracts: companies from the US, Europe, and the UK signed agreements with zepuff for DevOps support

Strong brand recognition in the startup segment: zepuff gained more referrals from satisfied clients who praised the lightning-fast approach to infrastructure setup

A scalable foundation: with clear positioning and a well-defined brand, zepuff can easily attract new partners and expand its team

Time and cost savings for clients: the conveyor method proved its effectiveness - tasks are completed faster, releases happen more frequently, and pricing remains transparent

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent from day one. OneTwoSix maintained clear communication throughout the entire process, keeping us updated on each milestone and delivering all items exactly on time — or even earlier in some cases.

They were highly responsive to our feedback, often implementing changes within a single working day. Their structured approach helped us move quickly without sacrificing quality, which was critical for our international market launch. Their ability to translate complex ideas into actionable steps made us feel supported at every stage of the project.

What was your primary form of communication with OneTwoSix?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to turn abstract ideas into a clear, market-ready brand with depth and emotion. They didn’t just create a nice-looking logo or website — they built a full strategic platform that reflected who we are and what makes us different.

Their approach was both analytical and creative: they deeply researched our industry, challenged our assumptions, and brought original solutions to the table. It felt like they were part of our internal team, fully invested in our success.

Are there any areas for improvement or something OneTwoSix could have done differently?

Honestly, there wasn’t much we would’ve changed. The process was well-organized and the results exceeded our expectations.