Onelink: Performance Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Executive of Kogan Page

Describe what your company does in a single sentence.

We are a book publisher.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink: Performance Marketing Agency to accomplish?

• Website SEO discoverability
• Product discoverability
• GEO and AI Overview

SOLUTION

How did you find Onelink: Performance Marketing Agency?

n/a

Why did you select Onelink: Performance Marketing Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Onelink: Performance Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onelink have delivered across various optimization methods, including search engine optimizing, leading to our products being listed on the optimal pages of search engines like Google (including first 4 pages). 

Other deliverables include:

- Content optimization for our category pages, making sure those searching across subjects will be able to find out books as recommendations on Google. This has led to a successful and strong increase in website traffic.

-  GEO strategy - we are working together on implementing key elements for a GEO strategy in which they have been advisors and have created optimized content for this activity, along with other attributes like meta data, FAQs, schema mark ups, and truly using their expertise to personalise methodology for the book publishing industry. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic from search engines which has improved measurably. And for the ongoing GEO project, it is user traffic from generative engines and AI overviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency team are always on time with project tasks and all deliverables. Whenever we have requests, all throughout the week, they are quick to respond and flexible. Their eagerness for new ideas and projects is a great culture fit and it's clear they care about delivering the best service possible - which means we're lucky to get enthusiastic and informative responses whenever we have queries around tasks, terminology, anything!

What was your primary form of communication with Onelink: Performance Marketing Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They care about their work and truly enjoy delivering on projects, making sure they've gone out of their way to understand their client/us. And even if something isn't in their remit, they will endeavour to direct us to the answer. 

Are there any areas for improvement or something Onelink: Performance Marketing Agency could have done differently?

At this stage, not at all. They are performing at an exceptional standard. 

BACKGROUND

Please describe your company and position.

 I am the Founder of a food & beverage company 

Describe what your company does in a single sentence.

We’re a branding agency that specialises in Shopify e-commerce design and development.
From launch to exit (and all the bits in-between), we’re your partner for growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink: Performance Marketing Agency to accomplish?

• SEO Optimisation
• Paid Social Management

SOLUTION

How did you find Onelink: Performance Marketing Agency?

Referral

Why did you select Onelink: Performance Marketing Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Onelink: Performance Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Project Overview This project aims to enhance the online visibility and search engine ranking of [Client’s Website] by implementing comprehensive SEO strategies. The goal is to improve organic traffic, enhance user experience, and drive conversions.

2. Scope of Work

• SEO Audit: Conduct a detailed analysis of the website’s current SEO performance, identifying strengths, weaknesses, and areas for improvement.
• Keyword Research: Identify high-value keywords relevant to the client’s industry and target audience.
• On-Page Optimization: Optimize meta tags, headers, URLs, internal linking, and content structure.
• Technical SEO: Improve website speed, mobile responsiveness, structured data, and fix crawl errors.
• Content Strategy: Develop and optimize content, including blog posts, landing pages, and multimedia elements to enhance engagement and rankings.
• Link Building: Implement white-hat link-building strategies to enhance domain authority.
• Competitor Analysis: Assess competitor SEO strategies to identify opportunities and threats.
• Reporting & Analytics: Provide monthly reports on traffic, rankings, and SEO improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased SEO rankings
• ROAS of 3.2 for Paid social (from 1)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was well-structured, ensuring timely delivery of all SEO optimization tasks. Milestones were clearly defined, and progress updates were regularly communicated. Deliverables were completed within the agreed timelines, including audits, keyword research, and content optimizations. 
The team was highly responsive to our needs, promptly addressing concerns and making necessary adjustments based on feedback. Their proactive approach and transparency in reporting made collaboration smooth and effective. Overall, their efficiency and commitment to deadlines contributed to a seamless project execution, resulting in noticeable improvements in search rankings and website performance.

What was your primary form of communication with Onelink: Performance Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge, skills, and speed were highly commendable.

Are there any areas for improvement or something Onelink: Performance Marketing Agency could have done differently?

All was great

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Ark Fire Protection

Describe what your company does in a single sentence.

Ark Fire Protection is a leading passive fire protection contractor with unrivalled expertise, providing solutions and services in the specification and installation of passive fire protection systems for many different UK sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink: Performance Marketing Agency to accomplish?

• Enhance engagement
• Enhance visibility
• Enhance brand awareness

SOLUTION

How did you find Onelink: Performance Marketing Agency?

Referral

Why did you select Onelink: Performance Marketing Agency over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Onelink: Performance Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onelink enhances Ark Fire Protection's online presence by optimising their website and content to improve search engine visibility, attract targeted traffic, and ultimately increase customer engagement and conversions in the fire safety industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By partnering with Onelink, Ark Fire Protection has experienced a measurable increase in organic traffic by 50%, a 30% rise in lead conversions, and improved search engine rankings, demonstrating significant progress and success in their digital marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Onelink showcased exceptional project management skills by delivering all milestones on time and maintaining clear communication throughout the process. They were highly responsive to our needs, actively soliciting feedback and making adjustments to ensure that the project aligned perfectly with our goals and expectations.

What was your primary form of communication with Onelink: Performance Marketing Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

What stands out as impressive and unique about Onelink is their tailored approach to each client's needs, combining innovative strategies with in-depth industry knowledge. Their commitment to transparency and collaboration fosters a strong partnership. This allows them to consistently deliver results that exceed expectations while adapting swiftly to any changes in project scope or direction.

Are there any areas for improvement or something Onelink: Performance Marketing Agency could have done differently?

We are currently very happy with the services we are provided.

BACKGROUND

Please describe your company and position.

I am the Managing Director of a consulting firm

Describe what your company does in a single sentence.

We're a consulting firm for telecomunnication brands for software and hardware

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink: Performance Marketing Agency to accomplish?

• Lead volume
• CPA Reduction
• ROMS Increase

SOLUTION

How did you find Onelink: Performance Marketing Agency?

• Online Search
• Referral

Why did you select Onelink: Performance Marketing Agency over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Onelink: Performance Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onelink supported us with improving our marketing activity online. 

We wanted to improve our website conversions, google ad words, and reduce our cost per acquisition.

They delivered strategy, seo, ppc, planning, budget and forcast.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduction in cost per acquisition, increased lead volume, optimising strategy and lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes everything on time, and the team are incredibly responsive. They're an extension of our team, not a supplier. Can't imagine the business without them.

What was your primary form of communication with Onelink: Performance Marketing Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach is brilliant. Results focused, commercially focused and their understanding of how marketing impacts the rest of the profit and loss is brilliant. They view marketing and sales as one department and deliver.

Are there any areas for improvement or something Onelink: Performance Marketing Agency could have done differently?

No - the team are excellent, the work is even better and the results have been game changing for us.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Supervisor of Corendon Airlines

Describe what your company does in a single sentence.

Tourism and airline industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink: Performance Marketing Agency to accomplish?

• Digital Marketing to Increase Brand Awareness
• Local Marketing Strategy
• Tracking Competition
• Performance Marketing

SOLUTION

How did you find Onelink: Performance Marketing Agency?

Recommended by media professionals in the UK

Why did you select Onelink: Performance Marketing Agency over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Onelink: Performance Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are working with Onelink because we want to localize our marketing strategy for the UK. They are supporting us to incrase sales and brand awarness in the UK market while using digital marketing tools. The work includes media planning, budgeting, performance evaluation, and optimization processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are measuing all outcomes with Onelink, which are increasing sales, increasing brand awareness and creating local strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Yes, they delivered items on time. Overall, we received prompt responses whenever we needed them.

What was your primary form of communication with Onelink: Performance Marketing Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their behavior was like that of an employee rather than a third party, and they truly embraced the company's goals.

Are there any areas for improvement or something Onelink: Performance Marketing Agency could have done differently?

Even though the overall work is in digital marketing, every job has its own unique nature. If they focus a bit more on this, budget planning and estimation values will be closer to reality.

BACKGROUND

Please describe your company and position.

 I am the Managing Director of a consulting company 

Describe what your company does in a single sentence.

Web development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink: Performance Marketing Agency to accomplish?

• Customer acquisition
• Cost per acquisition reduction

SOLUTION

How did you find Onelink: Performance Marketing Agency?

• Online Search
• Referral

Why did you select Onelink: Performance Marketing Agency over others?

• Pricing fit our budget
• Referred to me

How many teammates from Onelink: Performance Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market Research & Customer Insights: Analyzed existing customers and target audience to refine customer personas and campaign messaging.
• Creative Development: Designed ad creatives (visuals and copy) for approval, tailored to your brand and audience.
• Campaign Launch: Executed targeted ads across paid social (Facebook, Instagram, LinkedIn), programmatic advertising, and Google PPC.
• Budget Management: Developed and managed budget strategy, allocating resources efficiently across channels.
• Ongoing Optimization: Monitored performance, made data-driven adjustments, and provided regular performance reports.
• Outcome: Increased inbound leads and enhanced online presence through a multi-channel, results-driven campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Inbound Leads: Significant rise in lead submissions and inquiries.
• Higher Conversion Rate: Improved conversion of visitors to leads, boosting ROI.
• Better Ad Engagement: Increased click-through rates (CTR) across paid social and programmatic ads.
• Cost Efficiency: Lower cost per lead (CPL) and optimized budget allocation.
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Timely Deliverables: Consistently met deadlines for research, creatives, and campaign launches.
• Responsive to Needs: Quickly adapted to feedback and changes in strategy or budget.
• Effective Communication: Provided regular updates and was easily accessible for discussions.
• Proactive Approach: Anticipated needs and addressed any concerns promptly.
• Great Team: Their team is professional, approachable, and easy to work with, making collaboration enjoyable.

What was your primary form of communication with Onelink: Performance Marketing Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Data-Driven Approach: In-depth market research and targeted campaigns led to measurable, high-quality results.
• Collaborative Partnership: Always responsive, adaptive, and genuinely invested in my success.
• Creative Excellence: Produced compelling, brand-aligned ad creatives that resonated with my audience.
• Strategic Insight: Focused on smart, informed decisions that aligned with my business goals.
   

Are there any areas for improvement or something Onelink: Performance Marketing Agency could have done differently?

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BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at Speakers Corner. We're a speaker bureau and offer event support.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Onelink - Performance Marketing Agency London?

We needed help with SEO and PPC.

SOLUTION

What was the scope of their involvement?

Onelink - Performance Marketing Agency London provides SEO and digital strategy services for our website. They also now handle our PPC strategy, which includes online advertising on Google. The team prepares strategies and recommendations, runs analyses, and checks how we perform. We began working with them on PPC about a year and a half ago. The team follows the content calendars I create.

What is the team composition?

We regularly work with five people, including an account manager, specific teammates for SEO and PPC, and a director of strategic courses, every six months. Sam is our main point of contact.

How did you come to work with Onelink - Performance Marketing Agency London?

They were already working with us when I started at the company. My company found them through a contact with one of Onelink - Performance Marketing Agency London's account managers.

How much have you invested with them?

We spend £3,000 monthly on SEO and £750 monthly on PPC.

What is the status of this engagement?

We started working together in January 2020, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have specific KPIs to measure the results of engaged traffic and conversions on the website. We measure conversions separately for organic and paid traffic.

How did Onelink - Performance Marketing Agency London perform from a project management standpoint?

Project management is great. They’re very responsive, and Sam always makes himself available and is very helpful. We mainly communicate through email, but we also use phone calls, texts, or Microsoft Teams if something is urgent.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Sam, who is our main point of contact and account manager. 

What did you find most impressive about them?

They’re helpful, honest, and accountable.

Are there any areas they could improve?

Some communication from the paid side could be improved. However, they’re great at taking feedback, and we have a very good relationship. If things go wrong, they know.

Do you have any advice for potential customers?

Be as transparent as possible and give them the most honest information.

BACKGROUND

Please describe your company and position.

I am the Sales Director of TENTE Castors

Describe what your company does in a single sentence.

Castor & wheels Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink - Performance Marketing Agency London to accomplish?

• Create a ecommerce website for end users
• Make it visible
• Keep the site in keeping with our brand

SOLUTION

How did you find Onelink - Performance Marketing Agency London?

Referral

Why did you select Onelink - Performance Marketing Agency London over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Onelink - Performance Marketing Agency London were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onelink created the website from our brief and in-keeping with our Company Branding.

Contents, blogs, key wording, Optimaztion to aid Organic traffic growth (on going)

Monthly reporting on progess 

PPC Management 

6 monthly stragety - aim towards putting the site on page one for key searches relating to 'Castors & wheels' to grow online sales 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continued Online sales turnover growth, more trafiic & higher conversation rates 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes and yes (we continue to work with Onelink in the development and growth of our ecommerce site)

What was your primary form of communication with Onelink - Performance Marketing Agency London?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their enthusiasm for making our project succeed, their understanding of our business, and their communication of their strategy for making this happen.  

Are there any areas for improvement or something Onelink - Performance Marketing Agency London could have done differently?

We are still working together :) 

BACKGROUND

Please describe your company and position.

I am the Department Manager of Kidney Research UK

Describe what your company does in a single sentence.

We are the leading charity in the UK focused on funding research into the prevention, treatment and management of kidney disease.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink - Performance Marketing Agency London to accomplish?

• Increase brand awareness

SOLUTION

How did you find Onelink - Performance Marketing Agency London?

Referral

Why did you select Onelink - Performance Marketing Agency London over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Onelink - Performance Marketing Agency London were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Site audit
Competitior analysis
Keyword analysis
Strategy
On site optimisations
Content production
Ongoing performance analysis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in organic traffic, increase in user engagement, increase in online donations, keyword rankings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables have always been on time and quick to respond to any questions.

What was your primary form of communication with Onelink - Performance Marketing Agency London?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company is very thorough but has taken on board our requirements and culture as an organization. The team are very approachable. They have tailored the strategy to our requirements and continue to develop and refine it so that we keep improving. 

Are there any areas for improvement or something Onelink - Performance Marketing Agency London could have done differently?

The Onelink team and our team have worked really well together in a collaborative way. The team are very proactive and could improve by ensuring that all actions are documented before implementing. 

BACKGROUND

Please describe your company and position.

I am the E-commerce manager of a consumer products company 

Describe what your company does in a single sentence.

Wood oil industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onelink: Performance Marketing Agency to accomplish?

• Performance webshops

SOLUTION

How did you find Onelink: Performance Marketing Agency?

Online Search

Why did you select Onelink: Performance Marketing Agency over others?

Other

How many teammates from Onelink: Performance Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

E-commerce performance with focus on online presence and growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

E-sales & awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, always on time & structured

What was your primary form of communication with Onelink: Performance Marketing Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their skill set and digital knowledge are impressive.

Are there any areas for improvement or something Onelink: Performance Marketing Agency could have done differently?

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