OneCore Media

Introduce your business and what you do there.

I’m an office manager at a dental office.

What challenge were you trying to address with OneCore Media?

We needed help with our online presence and filtering all of the patients looking for a new dentist in the area.

What was the scope of their involvement?

They provide SEO, PPC, and Google Ads. They’ve also done a lot of work on our website. They monitor everything closely and take great care of us. We get a lot of online requests for information from them and they’ve always been really helpful in tracking our business and patients. We always know exactly what we’re going to update next.

What is the team composition?

We work with three people from their team.

How did you come to work with OneCore Media?

One of our dentists met with them and immediately knew they were going to take great care of us and the parts of the business we wanted to focus on.

How much have you invested with them?

We’ve spent $150,000–$250,000.

What is the status of this engagement?

We started working together in January 2010, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our online presence has been unbelievable working with them. We’ve been getting a lot of business because of their improvements. They’re dependable, creative, and have an amazing staff. The team is always efficient and communicative. It’s been a pleasure working with them for so many years –– I don’t think we would go anywhere else. It’s always been nice to work with a company that really cares about our company and doesn’t just do what we ask. They always look into ways to help our business grow.

How did OneCore Media perform from a project management standpoint?

They’re great at meeting deadlines and all of our calls are returned within the day. There’s never an issue with communication with them. Everything is fantastic.

What did you find most impressive about them?

They’re way ahead of other marketing companies in the way that they think. They’re innovative, creative, and ahead of the curve.

Are there any areas they could improve?

No, nothing comes to mind. We’ve got such a great relationship that even if there was something small, we wanted to discuss, it’s always taken into consideration.

Do you have any advice for potential customers?

Putting your trust in a company is always hard when you’re spending a lot of money. My advice is to take the risk because they really know what they’re doing and they’re very passionate.

Introduce your business and what you do there.

I’m the owner of a specialty spray coating company.

What challenge were you trying to address with OneCore Media?

We initially hired them to develop our website.

What was the scope of their involvement?

First, they created our site. Then, they launched us into the digital world in terms of internet awareness, SEO, PPC, marketing automation, and Google Ads. Most recently, they’ve helped us develop an e-commerce site. Their work also helps us pre-qualify our leads and learn what our prospects are looking for and which landing pages they’ve looked at.

What is the team composition?

I work with one main point of contact. We work with 2–3 other people on their team as well.

How did you come to work with OneCore Media?

They approached us. They were personable, flexible, and they only proposed solutions if they’d actually be beneficial to us and help us generate revenue.

How much have you invested with them?

We’ve spent $300,000–$400,000.

What is the status of this engagement?

We started working together in January 2010, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our best metric is our CRM solution where we can track the leads from the salesperson to the deal closing. Clients have also mentioned that we’re all over the internet.

How did OneCore Media perform from a project management standpoint?

We have regular meetings and they keep us in constant communication on when projects will be completed. They were very prompt at meeting deadlines and making sure we meet our milestones.

What did you find most impressive about them?

Their flexibility stands out. They have a very genuine interest in providing products and services to our company that are going to increase our exposure or revenue. They don’t just try to sell us on useless solutions.

Are there any areas they could improve?

Sometimes it might take a little longer than we’d like to edit our landing pages. It’s not really a showstopper for us though.

Do you have any advice for potential customers?

My advice is to build a strong rapport with them. I know my contacts will always pick up when I call.

Please describe your company and your position there.

I am the Vice President of a US post secondary institution that has a history of operating in Canada and the US for more than 40 years. I am in charge of growth and development of new programs and general oversite of operations, strategy, and compliance.

For what projects/services did your company hire OneCore Media?

We recently expanded our operation and opened a new site. Along with the new site, we were beginning three new graduate programs. We hired OneCore to build our brand and to market new programs to an audience that we were not yet known to.

We also needed to develop an enrollment system and funnel. There was a definite first mover opportunity for the institution however, we did not have the infrastructure or the expertise to capitalize on this opportunity. In addition to digital marketing, we needed a strategy that would simultaneously build our brand in new markets.

In addition, we needed cohesion between our marketing and our recruitment strategies. This required the introduction of new software and external persons with expertise as well as the addition of a call centre.

What were your goals for this project?

We needed our brand to reach a targeted audience that would establish us as a viable alternative to other programs in the area. We also needed to ensure that the marketing resulted, not only in interest, but in students for the fall 2020 semester.

In addition, and more importantly, we needed to define, develop, and implement a system that would tie together marketing with enrollment management. In addition to process development, there was the need for technical support in the area of software design that would enable one set of software to communicate with others that we already had in place.

How did you select OneCore Media?

They we recommended by a colleague and we met to discuss our needs. through the process we came to know them and understand that we had like-minded goals, that they would be a good fit for our institution, and that we could learn much from them.

Unlike the other two firms that we interviewed, OneCore provided an in depth personalized presentation that spoke to us - the other companies provided presentations that tried to fit who we were into a predeveloped template. OneCore was refreshing and sincere.

Describe the scope of their work in detail.

They took us from having nothing in the way of a process and system to a fully architectured and operational system. Their role incorporated strategy, creative, media, planning, buying, marketing execution, tracking and reporting and assisted with webpage development.

We would provide content and information as needed and, where possible, video based on OneCore's criteria and guidance. They were able to integrate media/social messaging with our website and internal information management systems. Their expertise resulted in enrollments for our fall 2020 semester and a funnel that extends into the winter 2021 and fall 2021 enrollment sessions.

Most notably, OneCore was interested in our goals and through their expertise, they were able to identify what was needed and when it was needed. For example, they identified the need for a new software system that could better manage the data.

They also identified the need for a call center. In both instances they identified and facilitated the integration. OneCore continues to provide data-based recommendations on direction, spending, design, and content.

What was the team composition?

Since the beginning, I have worked closely with the managing team at OneCore, which includes: Alon, Dima, and Igor. Together we continue to develop the campaigns, materials and of the processes that we believe will further improve our efforts. We continue to meet regularly and to make appropriate changes based on a the analysis and interpretation of a variety of metrics.

Can you share any outcomes from the project that demonstrate progress or success?

Since June 1, OneCore has generated more than 1800 active leads for our programs. As this was our first year, there were no data on which to design a foundation, but they have continually collected data since the beginning of our partnership.

Through a variety of analyses of these data they continue to improve on efficiency and the quality of the lead. We have already found a marked improvement in this, supported by our recently recruiting for our upcoming winter session, the same number of students that we were successful in recruiting for the fall session, but in half the time and with half the number of prospects.

How effective was the workflow between your team and theirs?

It was excellent. We maintained free flow communications regularly and began with twice-weekly meetings which have since move to weekly sessions. From a project management perspective they kept the project moving and on target. They quickly identified areas in need of improvement, corrected them if within their ability to do so, and worked with us to correct them if they were within our purview.

What did you find most impressive about this company?

They are incredibly smart and incredibly easy to work with. The depth and complexity of their approach to marketing and their understanding to analytics is truly remarkable. They have impressed professors with PhDs in this field with their knowledge base, and I can not speak highly enough about their professionalism and expertise.

I can honestly say that without OneCore, we would not have succeeded this past fall, and we would have had no hope of success for this coming winter session. Currently, are only a few students below our target and we are on track to exceed our target in only our second cycle of recruitment.

Are there any areas for improvement?

Alon has a saying, "Everything can be done better, find out how to do it better" . They have a great work ethic and are clearly a company that believes in the continuous improvement model.

In the area of marketing and and developing a recruitment funnel, the growth that we experienced in less than one year with OneCore exceeds any that we have had in the past. I look forward to being able to bring them to our US parent company and have them do the same for them.

Introduce your business and what you do there.

I work in the marketing department for Barmac Garage Door. We manufacture, install, and service garage doors.

What challenge were you trying to address with OneCore Media?

We hired OneCore Media to provide digital marketing and SEO support.

What was the scope of their involvement?

OneCore Media helps us with ongoing marketing support. In terms of SEO, they continue to create keywords and tweak our approach based on reports. They’ve updated the design of our content. In addition, their team completely redesigned and rebuilt our website.

What is the team composition?

For our website development needs, we work with Anna (Senior Project Manager, OneCoreMedia). Val (Partner, OneCore Media) handles the SEO and marketing efforts. Our main contacts for general business needs are Igor (CEO & Co-Founder, OneCore Media) and Felix (CFO, OneCore Media).

How did you come to work with OneCore Media?

I wasn’t a part of the search process; my boss selected them for the project.

How much have you invested with them?

We spend $20,000 on the ongoing marketing and maintenance services, but the price increases depending on what other projects they’re working on.

What is the status of this engagement?

We’ve been working with OneCore Media since 2013, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Although OneCore Media submits reports with the clickthrough rates, traffic statistics, etc., we prefer to judge their success through other measures. Our main metric we judge their impact through is the number of emails and hard leads we receive through our site. Since beginning the work with their team, we’ve seen a steady, constant stream of emails from potential customers.

How did OneCore Media perform from a project management standpoint?

They’re great communicators. We primarily speak through phone and email. They provide monthly reports to track their progress and make changes. Their team is skilled at keeping in touch with us and responding to our requests promptly.

What did you find most impressive about them?

Their team is full of experts and resources from all different fields. Whether I need web design support or SEO advice, they have a person for me to communicate with. They also resolve any issues that arise and provide accurate input.

Are there any areas they could improve?

No large issues are standing out for them to improve on.

Please describe your company and your position there.

I’m the co-president of a material handling supplier.

For what projects/services did your company hire OneCore Media?

We hired them to assist with marketing and lead generation.

What were your goals for this project?

Our main objective is to create more quality leads.

How did you select this vendor?

They reached out to us and delivered a great presentation.

Describe the scope of their work in detail.

OneCore Media handles all our online marketing and other stuff, from website design to SEO.

What was the team composition?

We've worked with OnceCore Media’s president and senior account managers.

Can you share any outcomes from the project that demonstrate progress or success?

They’ve been able to create a lot of quality leads for us.

How effective was the workflow between your team and theirs?

OneCore Media has been great to deal with and is attentive.

What did you find most impressive about this company?

Their CEO and marketing VP have been great with us.

Are there any areas for improvement?

None that I can think of.