We’re The One Off
The One Off is an award-winning, integrated creative agency that aims to build brands for a better world. Our work covers advertising, branding, communications, digital and interior architecture. From our studios in London, Derbyshire and Mumbai we work with some of the world’s most successful brands and retailers, helping them put their consumers at their heart and becoming inspirations in their markets. Brands that deliver worthy distractions which improve their audience’s lives. And of course, turn their positive brand experiences into profit.
We recently worked with Sports Direct to open their first 3.0 concept store in Cascades Shopping Mall, Portsmouth.
Elevating the customer journey and interaction with brands and categories through introducing a flexible and more open retail system. This 51,000 sq ft store provides flexible and inspirational destinations which help guide customer to their desired product, whilst balancing the commercial requirements.
This is the first store to introduce the new Sports Direct branding and the first location to house Sports Direct, USC, Evans Cycles and GAME as well as Belong Gaming Arena, all under one roof!
The ad depicts the moment which happens across UK homes: Christmas dinner is done, the telly gets switched on, and one-by-one everyone slowly but surely drifts off to sleep in front of a Christmas film. It’s a simple, warm message about how Toshiba is glad their (and all) TVs can play their part in people’s Christmases.
Working with Figment Films director Robin Goode, the ad was produced entirely remotely in South Africa whilst the team here were locked down in the UK. Alongside the 30-second commercial, we launched a social media campaign which gave five lucky families the chance to win their own Toshiba TV (to fall asleep in front of, of course).
"We felt it was important to not ‘sell’ at this time of year; or be a brand with another ‘what a tough year it’s been’ message. We wanted to bring a bit of Christmas familiarity to people’s screens. And, of course, bring to life the role the humble TV fulfils in our Christmas Day. We really hope it leaves our audience with that cosy, nostalgic Christmas feeling which traditions bring" - Jessica Arnould, Toshiba UK’s Head of Marketing.
We were tasked with helping Toshiba grow their market share in 50? plus TVs and launching the 2020 product range. We created a social first campaign, tapping into consumers’ desire to improve their living spaces, and tapping into the social content trend for abstract 3D roomsets. The campaign ran across paid and organic social, retailer partnerships and was expected to run across TV and VOD, helping Toshiba exceed all sales targets and finish 2020 as the 3rd largest supplier in the UK by volume.
"The One Off have been instrumental in articulating our new brand strategy and delivering communications that are relevant to our audience time and time again. With The One Off, we have successfully driven sales over the last 3 years, helping us gain 3% market share which is an incredible result for 2020. The One Off’s work as a design agency and strategic brand consultants is always invaluable and the ROI is nothing short of outstanding" -Jessica Arnould, Toshiba UK’s Head of Marketing.
The One Off has worked in the consumer electronics sector since the beginning: inventing EE at retail; working as a global lead agency with Samsung and Sky TV and since 2016 have been working across discipline with Huawei’s global marketing team.
Projects have included new concepts for shop in shop and retail design; films showing the use cases for AI and the ‘Internet of Things’ used at conferences and across social channels; photographic commissions; the global marketing strategy and collateral for ‘Story Sign’, part of their enriching peoples lives programme and lastly the design of the Huawei European HQ in London to highlight the brands personality and enhance staff and visitors experience improving working processes and communication. The agency remain global lead agency on a number of humanitarian and technological initiatives.
TympaHealth are the experts in Ear Health. Founded by an ENT surgeon and expert in Ear Health, TympaHealth delivers accessible ear care examinations and wax removal through their innovative mobile ear care kit. TympaHealth, the future of hearing. We were tasked with creating their brand identity, as well as style guide, website and mobile app, which were required to fit into both the medical and commercial sector.
Following the launch of the branding, we worked closely with the brand to design the TympaHealth system app and website. This involved conducting in-depth UX workshops to define the product functionality, customer profiles, user journeys and site-mapping for both the app and website. The app is a fully integrated system that features unique logins, appointment booking systems, HD otoscopy image and video recording, responsive machine learning technology and enables the secure capture of patient data records, which can be accessed and shared remotely to any other medical professionals at any time.
Skoda was founded on the principles of ‘Simply Clever’. When they were looking to express that guiding principle through retail, architecture, digital and graphic communications they appointed The One Off as a lead agency working directly with the design and architecture teams in Mlada Boleslav in the Czech Republic.
Since then, The One Off have created global design directives and inspirations across interactive; showroom design reinvention; retail format progression, global signage vision and finally the impact of electric vehicles, growing markets and the pandemic.
Projects have included a new concept in Amsterdam where transport and culture became the driving force behind the design; a vision for the future showroom and numerous sites in India, evolving the design principles in-line with national, regional, cultural and grading principles.
The English Pork Pie Company started with a simple aim: to bring a love of English food to Americans and quickly achieve success. To meet these ambitious growth plans would mean going back to basics and refreshing their brand from scratch.
Using insight from the brand’s existing customers and staff, we crafted a new identity that could grow with the business while capturing their distinctly British personality. Spanning everything from packaging to photography, environments and advertising to e-commerce, our work has since helped boost average order value and year-on-year revenue.
For homesick ex-pats and Brit-loving locals, the heritage of traditional British food holds a special appeal. So, when defining the new Parker’s brand, we redesigned their logo as a traditional crest – using heraldry principles and design elements to evoke a sense of esteem and history.
One of the fastest growing beauty brands in the world, 3INA approached us to help them get a better understanding of their shopper and better articulate the brand proposition in order to maximise appeal and develop an ongoing plan to engage shoppers in-store.
We validated a key insight that Millennials and Gen Z are tired of being fed a false perfection, actively seeking out authentic and transparent brands – just like 3INA. We used that insight to drive a communications strategy based on playful, bold and confident tone of voice to encourage customers to join the #3INAMovement.
We worked with 3INA to ensure that every element of the brand from model selection through to tone of voice has the integrity that hyper-connected Millennial shoppers demand. We art directed and shot the photography and created all assets for in-store graphics and social content.