We’re The One Off
The One Off is an award-winning, integrated creative agency that aims to build brands for a better world. Our work covers advertising, branding, communications, digital and interior architecture. From our studios in London, Derbyshire and Mumbai we work with some of the world’s most successful brands and retailers, helping them put their consumers at their heart and becoming inspirations in their markets. Brands that deliver worthy distractions which improve their audience’s lives. And of course, turn their positive brand experiences into profit.
We recently worked with Sports Direct to open their first 3.0 concept store in Cascades Shopping Mall, Portsmouth.
Elevating the customer journey and interaction with brands and categories through introducing a flexible and more open retail system. This 51,000 sq ft store provides flexible and inspirational destinations which help guide customer to their desired product, whilst balancing the commercial requirements.
This is the first store to introduce the new Sports Direct branding and the first location to house Sports Direct, USC, Evans Cycles and GAME as well as Belong Gaming Arena, all under one roof!
The One Off has worked in the consumer electronics sector since the beginning: inventing EE at retail; working as a global lead agency with Samsung and Sky TV and since 2016 have been working across discipline with Huawei’s global marketing team.
Projects have included new concepts for shop in shop and retail design; films showing the use cases for AI and the ‘Internet of Things’ used at conferences and across social channels; photographic commissions; the global marketing strategy and collateral for ‘Story Sign’, part of their enriching peoples lives programme and lastly the design of the Huawei European HQ in London to highlight the brands personality and enhance staff and visitors experience improving working processes and communication. The agency remain global lead agency on a number of humanitarian and technological initiatives.
Skoda was founded on the principles of ‘Simply Clever’. When they were looking to express that guiding principle through retail, architecture, digital and graphic communications they appointed The One Off as a lead agency working directly with the design and architecture teams in Mlada Boleslav in the Czech Republic.
Since then, The One Off have created global design directives and inspirations across interactive; showroom design reinvention; retail format progression, global signage vision and finally the impact of electric vehicles, growing markets and the pandemic.
Projects have included a new concept in Amsterdam where transport and culture became the driving force behind the design; a vision for the future showroom and numerous sites in India, evolving the design principles in-line with national, regional, cultural and grading principles.