We build meaningful products and experiences.
ONBOX is an independent creative agency with a strategic and analytical approach to designing identities and products. We develop in depth content strategies, create effective designs, and build engaging websites.
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the project
Rebranding & Web Design for Skincare Company
"Our stakeholders told us that our branding was a huge step up from what we had before."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m one of the directors of South Beach Skin Lab, and we have a line of anti-aging cream.
What challenge were you trying to address with ONBOX Creative Inc.?
Despite our dated brand, we had a successful brand and a large customer base. Our real goal in engaging with ONBOX Creative Inc. was to give our brand a fresh modern look without deviating too far from what our customers were comfortable with. We also wanted them to give us a nicer-looking store and implement all of the new features we wanted with the bundles, gamified checkout, and more.
What was the scope of their involvement?
They recreated our branding colors and typography, and they cleaned up our logo. They also gave us a new layout and feature set for our purchasing section, and they built a full-funnel to show us the flow of how people would come to our site and interact with the features we placed there. They provided photography services, too. They literally did everything except 3D rendering.
What is the team composition?
We mainly worked with Adam (Director) who helped us through the planning and discovery stages. After that, he went into a project management role. We also worked with Chris (Designer) and their photographer.
How did you come to work with ONBOX Creative Inc.?
I interviewed 6–7 potential firms, and I liked ONBOX Creative Inc. because they were local and super nice. Their work was also impressive and we were happy to collaborate with them. The team also created the website of my business partner's cousin.
How much have you invested with them?
We spent around $30,000.
What is the status of this engagement?
We worked with them from February–July 2021.
What evidence can you share that demonstrates the impact of the engagement?
They really helped us rethink our brand, including what our goals were and how we were reaching out to our target demographic. They also made us think about the imagery, visuals, and colors we were presenting to our audience, and how our UI/UX could help our users utilize our site.
Our stakeholders told us that our branding was a huge step up from what we had before. In addition, people told us they loved our new branding’s look and feel, and all of our customer service agents were happy with it. Furthermore, a couple of customers called in and told us that they found it easier to purchase on our site and they loved the fact that we offered them new purchasing options. Overall, the feedback from everybody was positive.
How did ONBOX Creative Inc. perform from a project management standpoint?
ONBOX Creative Inc. had a good project management process, and they pretty much hit all of our deadlines. They were also very clear that they were going to finish the project a couple of weeks over because we hit snags along the way.
Communication between us was always great, and they always responded whenever we needed them to. Above all, we had weekly meetings where they updated us about the status of the project and showed everything that they were working on.
What did you find most impressive about them?
We liked ONBOX Creative Inc.'s large discovery phase because they really went out of their way to identify our customers and how they would interact on our site. They also helped us see the possible future plans we could implement that were aligned with where our business was going.
On top of that, they had a holistic perspective when it came to website development and designing; they ensured that our assets were going to grow with us. Above all, their process for building the design was very focused on a handoff to developers so that there would be few questions once their work was turned over.
Are there any areas they could improve?
No, everything was good.
Do you have any advice for potential customers?
Know what you’re trying to achieve, and understand your customer profile and business goals. If you know all of those things, ONBOX Creative Inc. is a really good partner that can help you with your rebranding needs.
Stakeholders were impressed with ONBOX Creative Inc.'s branding and web design work. Customers particularly liked the seamless purchasing process on the site. The client was also pleased that they were encouraged to critically think about their brand. Overall, they had a successful partnership.