What evidence can you share that demonstrates the impact of the engagement?
We don’t have metrics for the videos. They’re out there, available in different ways, and they add to our overall brand recognition and loyalty. Our field sales folks show some of these videos when they visit customers because it makes it easier to explain things. We’ve gotten good feedback from our sales force on how important the videos are and requests for more. I’m not in direct contact with our end-users, but I know a lot of people are very appreciative of our tutorials such as how to calibrate something. They can save a lot of money by doing it themselves rather than using a calibration lab.
How did Omnislash Visual perform from a project management standpoint?
What I really like most is that they’re very collaborative. Omnislash Visual is in a tough position; folks on our end lack the experience to give proper instructions, but Paul (Director) is always very diplomatic and flexible.
They’re also very visionary. When our side doesn’t give a full script and storyboard, Paul grabs information from the ensuing conversations and makes it into something. Even when we don’t know what it is that we want, they can guide us through that process. They’re more than people who shoot a camera; they can patch together a smooth story and tell it through video.
In addition, Omnislash Visual uses the latest equipment and state-of-the-art technology. For example, they use LED lights that don’t generate heat and a camera with a teleprompter built into the lens. Paul is especially sharp on the technical side. He understands our products very well; he’s good at absorbing customer’s business intricacies and using them to make a better video. When we talk, it’s like I talk to someone who’s worked at our company for a long time; I don’t have to explain anything;
What did you find most impressive about them?
Omnislash Visual adds great value, accepts changes, and doesn’t add charges. Their quality of work is excellent. I particularly love how collaborative they are. We have a great dialogue back and forth. It’s a very good relationship, which makes the whole thing go so much easier.
Are there any areas they could improve?
I can’t point to anything I wish they’d do better. Any issues we’ve had have been completely our fault. Sometimes, we approve our script and storyboard and then decide to make changes after the video is done. Nevertheless, Paul gets it done anyway. He’s the diplomat who saves the day.
Any advice for potential customers?
Before production, the customer should think through what they want and define as best they can before taking to Omnislash Visual. The hardest job is starting with a blank sheet of paper. Omnislash Visual can run with it, but it makes everyone’s life easier to be prepared and provide as much information as possible.