Omnifonic LLC

BACKGROUND

Please describe your company and your position there.

Alta Sobo Station is a brand new boutique style apartment community. I am the Property Director for the community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Omnifonic LLC?

We hired Omnifonic to help us increase our first contacts by specifically targeting Denver suburb commuters.

What were your goals for this project?

Our goal was to increase first contacts and increase our leasing velocity.

SOLUTION

How did you select this vendor?

Tyler came to me with a unique idea that worked specifically for my location and type of business. Since we are close to the lightrail and it was a strong selling point for the area, his campaign targeted the type of leads we were looking for.

Describe the scope of their work in detail.

The Omnifonic team met with me onsite on several occasions to discuss the details that pertained to our marketing goals. Tyler and Tim then created a campaign to help us achieve a higher number of first contacts coming from Denver suburb commuters.

The campaign itself was very detailed to specific individuals and created an opportunity to hit a new audience outside of our normal marketing processes. They used an innovative paid social media strategy to create and market to dialed in audiences which would be attracted to our property and the location.

What was the team composition?

The team was structured well and worked with me onsite and also with our Marking Director to help with details out of my scope.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Despite the limitations of advertising to housing, Omnifonic was able to address a general audience of 63,616 and through an innovative ad strategy we were able to curate and audience of 2,808 potential occupants that matched our ideal candidate profile. Delivering 6 ads per month to reinforce awareness.

How effective was the workflow between your team and theirs?

Tyler and his team were extremely organized with our meetings and made themselves available even on short notice. Our conversations were informative and detailed.

What did you find most impressive about this company?

Omnifonic found a unique way to create a marketing strategy which targeted a specific audience matching our ideal candidate profile. The team was knowledgeable and innovative and offered guidance to our team with marketing efforts.

Are there any areas for improvement?

Our team was very pleased with the results the campaign provided and we look forward to working with them again in the future.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for Kindness Yoga. A Yoga company based in Denver, Colorado.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Omnifonic LLC?

Omnifonic has been helping us with setting up reporting and strategizing around social media advertising.

What were your goals for this project?

To get analytics and tracking set up so that we are better able to understand what is and isn't working in our marketing.

SOLUTION

How did you select this vendor?

We interviewed multiple agencies and felt that Omnifonic was the best fit based on our price, needs, and their expertise.

Describe the scope of their work in detail.

Setting up our Google Analytics, Event tracking, Facebook Pixel optimization and going above and beyond in educating us in our digital advertising strategy.

What was the team composition?

I worked with Tyler from Omnifonic directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a dashboard that is helping us understand how our audience is using our website and able to track where they are coming from and where they are going. And we have an ad campaign set up for remarketing that we didn't know we could do before.

How effective was the workflow between your team and theirs?

They have been super great to work with and easy to understand. Any issues I have I talk with them through email and they either fix or get on a video chat to help fix the problem.

What did you find most impressive about this company?

They go above and beyond what they say they'll do. Their support and knowledge is so valuable.

Are there any areas for improvement?

None! They are the best!

BACKGROUND

Please describe your company and your position there.

I am the owner of a spa and wellness center located in downtown Denver. We provide personal care services such as therapeutic massage, body treatments, holistic skincare, and acupuncture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Omnifonic LLC?

We hired Omnifonic to assist in the increase our visibility on the web. The former had been working with a different firm and we were struggling to find our stride with the team in place. Omnifonic helped us navigate the transition and find some traction with our new presence.

What were your goals for this project?

Migrate site and assets from previous marketing company and owner, help with local SEO visibility, define and track success KPI (key progress indicators).

SOLUTION

How did you select this vendor?

Word of mouth. I had heard through fellow business owners that Omnifonic does a stellar job.

Describe the scope of their work in detail.

We are 9 months into a yearlong contract but have had to pause due to Covid-19. We started in August 2019. We seamlessly propped up our new site at a new URL. Omnifonic made sure that the old site redirected to the new one, added Schema to help clarify that this was the official site, and ensured that a new sitemap was submitted to Google. They helped create a new Facebook page when we couldn’t get access to the old one.

What was the team composition?

We worked closely with Tyler, the owner of the firm. After a few months, we also worked with a writer. I interacted with two individuals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 months, our new site’s traffic from search was on parity with the previous site’s best months of traffic. Within 6 months we were ranking in the top 5 positions regularly for terms like “Day spa near me”, “massage near me” and the like. By month 9, organic search accounted for 53% of traffic and paid search accounted for an additional 8% of our site traffic. We defined our conversions as “Clicks to schedule appointment”, “clicks to call”, and “Clicks to purchase gift cards”. For the first time, we had insights into the purchase intent of our site visitors and were able to track monthly goal completions into the thousands.

How effective was the workflow between your team and theirs?

Omnifonic hit every deadline. They went above and beyond our expectations in regards to reporting. They were easy to get a hold of when we had questions. They handled last-minute and oddball requests with enthusiasm and speed.

What did you find most impressive about this company?

I was wowed by overall customer care from the guys at Omnifonic. They were patient, communicative, innovative, and positive.

Are there any areas for improvement?

Nope. They were amazing through and through.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Denver Distillery. We make whiskey, gin, vodka, and other high-proof liquors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Omnifonic LLC?

Business was a bit slow, so we wanted to see if digital marketing would have any impact on our traffic.

SOLUTION

What was the scope of their involvement?

Omnifonic LLC is employing a mix of marketing strategies to increase our brand awareness. Most of their work involves target adverting on social media, but they also do some web development and PPC campaigns.

Although we initially hired them for digital services, they have helped us design physical collateral. Recently, they revamped our website and added an interactive calendar.

What is the team composition?

We have interacted with just about everyone on their team.

How did you come to work with Omnifonic LLC?

I have known their owner for years, but I wasn’t aware of all of the services that they offered. When he heard that I was about to sign with another company, he assured me that his team could deliver better results at a more affordable price. I also preferred Omnifonic because they focused on lead generation, while the other company specialized in B2B marketing.

How much have you invested with them?

So far, we've spent just over $16,000 on their services.

What is the status of this engagement?

I believe that we started the project in October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we started working with Omnifonic LLC, we were bringing in less than $12,000 a month. Now that we have adopted their digital marketing strategies, our monthly profits have risen to $20,000. We’re no longer losing a ridiculous amount of money, which is excellent for business. 

How did Omnifonic LLC perform from a project management standpoint?

They are very attentive to our needs. Their owner stops by quite often to check up on us and offer business advice. We also have weekly meetings to discuss their agenda and review our metrics.

What did you find most impressive about them?

Honesty is paramount, which is why I truly appreciate our partnership with Omnifonic LLC. They always keep us informed, even when the news isn’t pleasant. I also like that they aren’t the pretentious type to speak in jargon without further explanation. 

Are there any areas they could improve?

During our meetings, everything is displayed on their screens. As someone with hearing loss, it would be nice to have material printed on paper so that I can follow along better.

BACKGROUND

Introduce your business and what you do there.

I am the COO and general counsel of a digital image hosting platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Omnifonic LLC?

Ads have supported our website since its inception, so we have been able to offer most of our services to users for free. We recently decided to switch to a subscription-based model, but we were hesitant to do so without informing our users in the best possible way.

SOLUTION

What was the scope of their involvement?

Omnifonic LLC played a pivotal role in our business transformation. They were initially brought in to help us develop a consistent message for our new subscription service, but their scope evolved throughout the project. After developing a unique voice for our brand, they incorporated their work into social media and search engine ads, blogs, press releases, and emails. All of their work was driven by user research and web analytics. 

What is the team composition?

We worked closely with their owner and one of their partners.

How did you come to work with Omnifonic LLC?

When I met their owner at a local digital marketing conference, I was immediately drawn to his expertise and easy-going personality. I later invited him to our office to meet the rest of our team, and they agreed that Omnifonic LLC had the right skills for our project. 

How much have you invested with them?

We paid them about $125,000 for their services.

What is the status of this engagement?

Omnifonic LLC started working on the project in July 2018, and they wrapped up their work in March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was hard for us to tell our users that we were going to charge them for services that they have used for free for the past 16 years, but Omnifonic LLC found ingenious ways to articulate the message gracefully. Within eight months of employing their strategies, our paid subscription numbers increased by 32 percent. Their strategic messaging also gave our users peace of mind that their images will always be secure, despite our business changes.

How did Omnifonic LLC perform from a project management standpoint?

It was a great collaborative experience. During our weekly meetings with their CEO, we discussed their progress and planned for future stages. They usually met with us at our office to get an intimate understanding of our business and our online presence. Their team divided the work according to their areas of skill, which increased the efficiency of their workflow. When they were not on site, we communicated via Slack. We used Trello as a project management tool.

What did you find most impressive about them?

Omnifonic LLC was willing to go beyond the surface level to get a deeper understanding of our business. The more they learned about our company, the more they dug into every aspect of our business. They gave us the fresh set of eyes that we needed to optimize our brand for user engagement. Working with them was like having extra executives on our team.

Are there any areas they could improve?

I have no complaints. It was a pleasure to work with them.

Do you have any advice for potential customers?

Our project was successful because we encouraged open dialogue and listened to their suggestions.