Omni Lab

BACKGROUND

Please describe your company and position.

I am the VP of Sales and Marketing of Semaphore Solutions

Describe what your company does in a single sentence.

Semaphore Solutions is a leading software provider. Our team builds high-quality solutions for managing standard laboratory workflows, integrations, processes, and implementations. We work with cutting-edge laboratories using Next Generation Sequencing (NGS) technologies with our innovative new LIMS called Labbit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Omni Lab Consulting to accomplish?

• Marketing Qualified leads
• Sales Qualified Leads
• Brand Awareness

SOLUTION

How did you find Omni Lab Consulting?

Referral

Why did you select Omni Lab Consulting over others?

Referred to me

How many teammates from Omni Lab Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outreach marketing ads targeting the Laboratory Software/LIMS market for paid searches on Google, LinkedIn, and YouTube. on Google, Linked and YouTube. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The number of Marketing Qualified and sales-qualified leads generated each month. 
• Conversion % based on impressions, click rates and conversion rates for each channel. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, they deliver on time.

What was your primary form of communication with Omni Lab Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

Go interaction with all members of the team and their willingness to discuss ideas around increased search.

Are there any areas for improvement or something Omni Lab Consulting could have done differently?

To understand the software laboratory space more in-depth.