Omni Lab is an AI-native paid media agency that has helped 200+ B2B SaaS brands plan and run their campaigns, design their ads, and set up attribution to show what turns into pipeline.
>> Case Studies: https://www.omnilabconsulting.com/case-studies
>> When you are ready > https://www.omnilabconsulting.com/
>> Our methodology and research > https://www.omnilabconsulting.com/guides/the-shortlist-method
We don't operate as a channel-execution vendor; we diagnose before we execute, running paid media against two objectives: capturing the ~5% of buyers who are actively in-market today and building brand preference with the 95% who aren't there yet but will be.
Most agencies compete only for the first group in an auction that gets more expensive every quarter. We build the shortlist position before they are in-market, so then you can convert them more efficiently when they are ready.
And we have systemized all this through OmniOS, our proprietary AI operating platform running as infrastructure under every account we manage, giving you an unfair advantage
Every account we manage runs on Omni OS, our proprietary AI operating platform. It handles the monitoring and data work, so our team can focus on strategy.
AI Assistant - Ask about performance, pacing, or messaging and get an answer grounded in
Anomaly Detection - Spend overages and creative fatigue are flagged as they happen, not in next month's report.
Pipeline Attribution & Influence - Synced with Salesforce or HubSpot, so results are measured in pipeline.
OmniOS doesn't replace our team's judgment; it removes the busywork that used to sit between our strategy and a client's ability to see results. That combination, senior strategic thinking backed by real infrastructure, is why 200+ B2B SaaS brands have trusted us to run their programs.
Omni Lab Consulting provides outreach marketing services for a software solutions company. They help with brand awareness and run ads targeting the laboratory software market for paid searches on social media.
Omni Lab Consulting’s efforts have improved conversions, click rates, and conversion rates every month. The team has completed tasks on time and communicated efficiently through virtual meetings. Their willingness to exchange ideas has resulted in a fruitful collaboration.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Sales and Marketing of Semaphore Solutions
Describe what your company does in a single sentence.
Semaphore Solutions is a leading software provider. Our team builds high-quality solutions for managing standard laboratory workflows, integrations, processes, and implementations. We work with cutting-edge laboratories using Next Generation Sequencing (NGS) technologies with our innovative new LIMS called Labbit.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Omni Lab Consulting to accomplish?
Marketing Qualified leads
Sales Qualified Leads
Brand Awareness
SOLUTION
How did you find Omni Lab Consulting?
Referral
Why did you select Omni Lab Consulting over others?
Referred to me
How many teammates from Omni Lab Consulting were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Outreach marketing ads targeting the Laboratory Software/LIMS market for paid searches on Google, LinkedIn, and YouTube. on Google, Linked and YouTube.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The number of Marketing Qualified and sales-qualified leads generated each month.
Conversion % based on impressions, click rates and conversion rates for each channel.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
yes, they deliver on time.
What was your primary form of communication with Omni Lab Consulting?
Virtual Meeting
What did you find most impressive or unique about this company?
Go interaction with all members of the team and their willingness to discuss ideas around increased search.
Are there any areas for improvement or something Omni Lab Consulting could have done differently?
To understand the software laboratory space more in-depth.
RATINGS
3.5
Quality
3.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
3.5
Value / within estimates
Willing to Refer
4.0
NPS
Showing 1-1 of
1 Reviews
Our Story
Most B2B buyers aren't in-market today, and by the time they are, their shortlist is already set. The Shortlist Method is how we respond. We build familiarity with the 95% of your market that isn't buying yet, then capture demand efficiently when they are. We measure every program in pipeline from your CRM, not platform metrics. Since 2021, we’ve applied it across 200+ B2B SaaS brands, three of which became unicorns.
Meet the Team
Jason SteeleCo-Founder
Jason Steele is the co-founder of Omni Lab, a B2B SaaS advertising agency that refuses to do “standard.” Where others chase impressions, Jason chases clarity - transforming noisy marketing data into sharp, scalable growth systems.
Jonathan BlandCo-Founder
Jonathan Bland is the Co-Founder of Omni Lab, a Demand Gen Agency specializing in paid media for Series A-C B2B SaaS brands. He has consulted with more than 200+ B2B SaaS brands over the last four years helping many reach their next funding stage.
Verified means Clutch independently confirmed Omni Lab is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 1 verified client review averaging 3.5 stars.
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