OMNI AGENCY

BACKGROUND

Please describe your company and position.

I am the CCO of ICODA

Describe what your company does in a single sentence.

Digital marketing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OMNI AGENCY to accomplish?

• Community Engagement & Growth
• Community Conversions

SOLUTION

How did you find OMNI AGENCY?

Referral

Why did you select OMNI AGENCY over others?

• Referred to me
• Company values aligned

How many teammates from OMNI AGENCY were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Social media strategy, branding, & account optimizations (up to 4 accounts)
• Graphic & video content creation up to 32 per month (8 per social channel)
• Daily social account management & community engagement [400 Twitter/IG Messages/month]
• Dedicated Slack/Whatsapp channel
• Bi-Weekly content calendar & touchpoint calls

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Community Growth 
• Engagement Rate %
• Conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, their project management was impressive. They consistently delivered items on time, demonstrating a strong commitment to meeting deadlines. Moreover, they were highly responsive to our needs throughout the project, showing great flexibility and a willingness to address any concerns that arose.

What was your primary form of communication with OMNI AGENCY?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company was their unwavering dedication to innovation. They consistently pushed the boundaries of what's possible, embracing cutting-edge technologies to create truly unique solutions.

Are there any areas for improvement or something OMNI AGENCY could have done differently?

While OMNI AGENCY demonstrated exceptional performance in many aspects, one area where there could be some improvement is in enhancing communication between teams. Clearer and more frequent updates on project progress and any potential challenges could further streamline our collaboration. This small adjustment would undoubtedly elevate an already outstanding experience working with them, making it even more seamless and efficient.

BACKGROUND

Please describe your company and your position there.

I am the owner and co-founder of Snakebyte Studios located in Toronto. We operate in the same industry as Omni and have worked together on multiple projects! Their team is smart, capable and total experts in the field; absolutely amazing working with them!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMNI AGENCY?

We worked with Omni to get a pipeline in place for one of our clients. They had a unique business and needed a consistent lead funnel that converted and drove results.

SOLUTION

How did you select this vendor and what were the deciding factors?

Omni’s founder Tyler actually worked for us in the past. He was a killer and through that relationship, I knew it’d be worth hiring them on again.

Describe the project in detail and walk through the stages of the project.

Omni helped one of our relationships develop a unique pipeline on a third-party native platform. They gave us a rundown of what it would look like, how it would perform, how to independently manage it if needed, be and went forward with the entire configuration of it. In addition to this, they developed supplementary assets such as case studies and landing pages.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with only Tyler due to our initial relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yeah! Generating 35 leads per month at a cost per qualified lead of $80 and an average lead value of $6000. I would say we’re more than happy with Omni’s performance.

How effective was the workflow between your team and theirs?

It was very effective, they’re able to put in place amazing client-vendor communication channels and work channels that really streamline things. I have 0 complaints.

What did you find most impressive or unique about this company?

Their push away from the traditional channels such as FB and Google ads was impressive to me. I wouldn’t have thought to utilize some of the native channels they took advantage of but, it was definitely a great approach.

Are there any areas for improvement or something they could have done differently?

None at all!

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of Digital Dash. Similar to Omni agency we’re a marketing agency with full-service marketing. We work with select partners to supplement unique needs our clients require which we can’t deliver on or don’t have capacity for.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMNI AGENCY?

We hired Omni to take on one of our client's social media accounts that required deep attention to detail and specific brand imaging. Additionally, the client was looking for growth through paid media which we don’t handle so Omni was able to step in and deliver on this.

SOLUTION

How did you select this vendor and what were the deciding factors?

Omni has worked with us in the past with a few projects. Every time the client has been extremely pleased. The decision to work with Omni again was a no-brainer.

Describe the project in detail and walk through the stages of the project.

The project was to create and grow social media pages for a luxury design firm located in Ontario. The client was looking to develop strong case studies and demonstrations of their work/brand across their different social channels to act as a reference for prospective clients. The firm charges 150k + for packages and was looking to ensure their social pages supported that elite branding costs. The stages were:

1. Develop strategy & branding palettes
2. Create mood boards for potential content and decide on specific posts types/feels
3. Create content, review and revise content, plan and schedule content
4. Monitor results and make improvements as needed

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the owner Tyler, Younus a junior project manager, Twinkle their copywriter, and Rajitha their graphic designer. All super nice and easy to communicate with individuals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

5/5 stars from the client. We were able to deliver exactly what they were looking for throughout careful content creation process and close collaboration.

How effective was the workflow between your team and theirs?

Extremely. Omni has an amazing collaboration portal that allows us to work in real-time with their team and the clients. They set up slack communication for frequent collaboration clients. And they’re very responsive.

What did you find most impressive or unique about this company?

I was most impressed by their methodical approach. Really looking to deliver a product that the client is looking for Omni takes onboarding and collaboration extremely seriously. They deliver everything on time and build buffers for revision phases. Overall, they’re stellar.

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Introduce your business and what you do there.

I’m the sales director for Logic Tech Corp, a company that provides dental software for the dental community. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OMNI AGENCY?

Our business was referral-based, so we didn’t spend much time on social media and newsletters. As a result, we needed a company that could take care of that for us.

SOLUTION

What was the scope of their involvement?

OMNI takes care of our Facebook, Instagram, and other social media platforms. They send our newsletters to our clients and create a blog for our website every month. To elaborate, I initially give them a topic that I want to discuss in our next newsletter. Then, their resources will do the research, looking into content that they’re going to write.

From there, we typically go back and forth to review their outputs through a Zoom call. Once our team gives them the go-ahead, OMNI publishes the content. They also put graphics for the newsletters and blogs. At the end of the month, they give us a report to let us know about our social media performance.

For context, our business is in a niche market, so dentists don’t go to social media and call us to buy the software. In other words, this campaign is more of a means to communicate with our existing clients. 

What is the team composition?

I mainly work with two people from OMNI. Sahel (Operations Manager) is in charge of managing our account, and a content writer joins our calls. 

How did you come to work with OMNI AGENCY?

We did some research on the internet and spoke with three companies. Some companies took forever to get back to us, so I didn’t want to deal with them at all. Meanwhile, OMNI seemed to be diligent in terms of returning calls, communicating with us, and giving quotes. Everything was done quickly, so we hired them. 

How much have you invested with them?

We invest about $1,500 CAD (approximately $1,000 USD) per month. In total, we’ve spent around $7,000 CAD (approximately $6,000 USD). 

What is the status of this engagement?

We started the partnership in August 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For social media, we don’t have many followers because it’s mostly for our existing clients. Meanwhile, when we talk about a new product in our newsletter, we get plenty of calls from customers — that’s what’s important to me. When I get calls, customers tell me that they’re interested in the products we discuss in the newsletter. In other words, the content in the newsletter turns into sales for us.

How did OMNI AGENCY perform from a project management standpoint?

For project management tools, OMNI has a portal where they put our social media statistics once a month. I can also go to a certain website where I see all of their posts, the newsletter in progress, and the blog they create.

Meanwhile, I’ve had no issues since day one in terms of their communication skills and ability to stick to the schedule. To communicate, we use emails. Sometimes, I call them.

What did you find most impressive about them?

I like the fact that OMNI is always available to work with us. We can set up meetings at any time to review things. I also like their setup and portal, which help them learn about our business. They involve us in the back-and-forth process they use in terms of newsletters and blogs. Overall, everything is working well for us. 

Are there any areas they could improve?

No, there aren’t any. I don’t have any concerns with them at all. 

Do you have any advice for potential customers?

You have to be involved in the write-ups that OMNI creates. They’re not a team that you simply hire to write whatever you want. In our engagement, we set a date on which we post the social media content, and then we go back and forth over that content. That way, we’re fully involved in the content creation process.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at Vision Construction Management, a construction company based in Hamilton, Ontario that works with a wide variety of clients. We do multi-unit residential dwellings and custom renovations; our teams have done some commercial construction, too. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OMNI AGENCY?

Being a young four-year-old company, we decided it was time to advertise a little more. Given that, we hired OMNI AGENCY to develop our website for us to showcase our recent projects. We also wanted to drive traffic to the website with the goal of bringing in additional clients. 

SOLUTION

What was the scope of their involvement?

Initially, OMNI AGENCY gave us a thorough pitch after having done plenty of research on our company. The process was quick, and the team worked to offload much of the work for us. After that, they designed our website from scratch. We already had our logo, which they utilized in a new way so that our branding stayed consistent with what previously had. That being said, they also gave it a bit of an updated and sleeker look. Apart from that, the OMNI AGENCY team also gave us free content to post on our Instagram page as branded assets. 

OMNI AGENCY currently manages our website, and we plan on working with them for additional marketing and advertising services because we’re looking into rebranding again. At present, we’re not using their social media marketing services, but they’ve already walked us through that scenario to know how we can move forward with it. When we feel comfortable enough to spend money and utilize our resources for that service, we’ll use it. 

What is the team composition?

I mainly work with Tyler (Founder), while other people help us manage our website. 

How did you come to work with OMNI AGENCY?

I found OMNI AGENCY through a referral. 

How much have you invested with them?

We’ve spent around $5,000 CAD (approximately $4,000).

What is the status of this engagement?

We started working with them in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Quantitatively, a few people have reached out to us to get quotes, and we’ve already worked with one of them. Qualitatively, OMNI AGENCY has been truly in-depth in what they can offer us, and they’re willing to compromise and work with what we need. 

Moreover, it’s been challenging to coordinate our needs since we’re still a small company; in fact, a lot of our members are wearing multiple hats. Luckily, OMNI AGENCY has seen the value in allowing us to do the project on our terms while contributing their expertise to everything. 

How did OMNI AGENCY perform from a project management standpoint?

OMNI AGENCY has a great ability to stick to our schedule and budget ranges. They also use Trello, where we can track our campaigns and the development of our website. I can also add comments and questions while tracking our progress. To communicate, we use Zoom, phone calls, and emails. 

What did you find most impressive about them?

Their great communication and eagerness to work with what we have are impressive. They’ve honed in on where we’re at as a company. They don’t aimlessly provide us with their skills and what they can do; they target their skills toward our niche and needs in an effective and quick manner. 

Are there any areas they could improve?

No, there aren’t any. They’re great and organized. We haven’t done everything with them, but we’ve had a smooth process with their team. 

Do you have any advice for potential customers?

Come prepared with your goals. On top of that, prepare your questions because they can definitely answer them. The more questions you ask, the better they’ll understand your company’s needs. 

BACKGROUND

Please describe your company and your position there.

I work as a project manager at a leading virtual assistants provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMNI AGENCY?

We decided to hire Omni Agency because we wanted to have a new web design for our website created. Our main goal was to keep the design minimalistic and visually engaging. We wanted to completely revamp the site’s design so it better resonates with our values and company ethics.

SOLUTION

How did you select this vendor and what were the deciding factors?

Omni Agency was referred to us by a business associate. After a couple of meetings with them, we hired them, since they have had great experience in the past with respect to providing web designing services and we were thoroughly impressed by their portfolio as well as clientele.

Describe the project in detail and walk through the stages of the project.

We had an initial phone call to discuss the basics of the project which was followed by a detailed conference call where we discussed more about our company, what we did and how we wanted our website to look. They made sure to note down every minute detail - be it our color preferences or navigation structure.

Our website was built all the way from scratch. We decided to go for WordPress and the development as well as design aspects were both taken care of by Omni Agency. We chose WordPress as it was simple to use and navigate through. All of our company’s social media handles were linked with our website.

How many resources from the vendor's team worked with you, and what were their positions?

We had a project manager assigned to us and a couple of web designers who worked on the technical parts of the project, while the project manager made sure to act as the point of communication between our team and the vendor team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were aiming to reach out to a certain target audience. We received a lot of positive reviews and feedback from prospective clients, customers and people who just dropped by our website, regarding how our brand has been portrayed.

How effective was the workflow between your team and theirs?

The project was managed in a very professional manner and the vendor team was highly flexible, in terms of accommodating our requirements and changes that we would make, every now and then. We had worked out a time schedule for completion of work and Omni Agency was very timely from that perspective. Communication was effective between both of our teams and we used tools like Jira and Google Meet.

What did you find most impressive or unique about this company?

What's most unique about their team is how they've been managing the project. They are highly knowledgeable in this field and made sure they delivered our project on time.

Are there any areas for improvement or something they could have done differently?

Nothing peculiar to point out.

BACKGROUND

Please describe your company and your position there.

I head the digital marketing department of a digital agency based in New York.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMNI AGENCY, and what were your goals?

We decided to hire Omni Agency because we needed services with respect to SEO as well as PPC for our client’s e-learning website. The main goals were to increase traffic to our website and we were also aiming to achieve better search engine rankings in Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our team took the time to shortlist a few digital marketing agencies. We discovered that Omni Agency was the perfect choice for us, after having a meeting with their team and discussing our expectations. The vendor team was confident and excited about our project. We were also convinced after reading more about Omni Agency as well as going through their portfolio.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They set up the paid campaigns for our client’s website for the keywords that mattered most to them. They took care of everything from developing the creatives to getting the campaigns published and monitoring them to ensure they’re optimally utilized.

How many people from the vendor's team worked with you, and what were their positions?

We had a project manager who served as the contact gateway between the client and Omni Agency’s team. Their team took care of pretty much everything.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our client acquired 35% more traffic than usual through those paid campaigns. Due to this, their revenues hiked by $1000 a month - which was pretty impressive considering they had launched their business very recently and are still trying to figure things out.

Describe their project management style, including communication tools and timeliness.

The project was managed very professionally. The vendor team was tracking the progress of the project and regularly sent reports about how well the campaigns were doing. They independently managed them such that they delivered maximum results. Their team was always ready to answer our queries and deal with anything that came up, making them extremely reliable.

What did you find most impressive or unique about this company?

They’re very competent at what they do. Their team took care of everything and brought real results that our client was looking for. We’re impressed by the level of professionalism and expertise they’ve showcased.

Are there any areas for improvement or something they could have done differently?

All good.

BACKGROUND

Please describe your company and your position there.

I am the CEO & Founder of a popular health and fitness brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMNI AGENCY?

We hired Omni Agency to help us with our social media for our health and fitness brand. Our primary goal was to help establish ourselves as an authority in our arena while actively engaging with our audience on various social media platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came across Omni Agency while browsing through top social media marketing agencies. We set up a call with their team and found their portfolio and work experience relevant to our business. Thus, we started working with them.

Describe the project in detail and walk through the stages of the project.

They first understood our requirements and shared a custom proposal based on our needs. They also shared a few strategies that could be implemented for our social media and other marketing initiatives. The ideas also included how we could push our content creatively and how it could reach the right audience. Once we finalized the marketing platforms and mediums we will be focusing on, they created custom campaigns for each platform and were constantly monitoring them to ensure it was harnessed optimally.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the owner of the company as well as a team of social media strategists, since they were actively sharing ideas on how to improve our social media with respect to content and the graphical elements.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of our social media was amazing as we have already acquired a good number of users just because of our presence on social media. The deliverables were met accordingly and it was possible due to the expertise of Omni Agency.

How effective was the workflow between your team and theirs?

The entire team was extremely organized. Communication amongst themselves was exceptional so this allowed for a smooth communication between our team and theirs. Most of our communication took place either through email or we got on a Google Meet call or Zoom call.

What did you find most impressive or unique about this company?

The way they approached the project and how they met targets efficiently impressed us. Every request or feedback of ours was worked on almost an immediate basis and they were respectful of our time.

Are there any areas for improvement or something they could have done differently?

They are a hard working bunch of individuals with a drive to make sure their client is happy with the outcome at all times.

BACKGROUND

Please describe your company and your position there.

CEO of a digital branding agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OMNI AGENCY, and what were your goals?

The project was regarding website development for our branding company. Our goal was to create a website for our business because we were mostly reaching out to potential clients over social media. We wanted to allow them to find us through our website as well and not just through various social media platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through a process of short listing various agencies and Omni Agency ended up being the right choice for us. We were highly impressed with their extensive portfolio and were confident that they will be able to help us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Since we required a website, Omni Agency initially presented a detailed plan of what our website would entail and what our requirements were in terms of the aesthetics and the kind of content and copy we needed for the website. This process was slightly time consuming as it involved an active feedback providing session from our end, as well as theirs, if they felt like something did not seem right or if we could include more elements to the website. The deliverables were met by them exceptionally.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a team of developers and with the owner of the company. They took care of everything with utmost professionalism and attention to detail.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website was creative, all the way from the visuals to the web copy. While we are yet to release it, but we're optimistic that it'll stand out of the crowd and help us dominate our competition.

Describe their project management style, including communication tools and timeliness.

The communication between our team and theirs was smooth from the time the project commenced. They were patient with the changes we asked them to make for us and were actively listening to our feedback and incorporating changes in minimal time. Considering how they have been diligently working along with us, their project management style has been great.

What did you find most impressive or unique about this company?

The most impressive thing about Omni Agency was how they were educating us, about the different processes until the end of the project and they helped us understand how things are run from the perspective of the industry in general, as well as how their agency operates with respect to the different projects they work with.

Are there any areas for improvement or something they could have done differently?

There are no areas of improvement as they are an extremely talented set of individuals.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and co-founder of a marketing agency that focuses on client acquisition for mortgage brokers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OMNI AGENCY?

We needed them to develop our website and design a landing page for our clients.

SOLUTION

What was the scope of their involvement?

OMNI AGENCY performed full-stack development to generate our website, including a landing page that we especially wanted to market our services more effectively among our clients. Their team integrated user functionalities, including the call to action (CTA) and contact pages, and decided on a professional color scheme to use across our platform.

Apart from their development services, we relied on OMNI AGENCY to generate organic leads for us through targeted SEO keywords. They also incorporated a chat widget on the website to serve as the gateway for client acquisition and customer queries.

What is the team composition?

We mainly communicated with Tyler (Founder), but there were a couple of developers and designers who worked on our website.

How did you come to work with OMNI AGENCY?

I found their ad online and got curious about their work profile and portfolio. Upon further research, I read a lot of positive reviews and client testimonials, so I thought it would be a great idea to give their services a shot.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

Our engagement took place in September 2020. The entire project was completed in a little over two weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

OMNI AGENCY rewarded us with a website that was both appealing and user-friendly. We were honestly not expecting it to be so seamless, given that it was completed in a short period of time.

I believe that a company website is one of the core foundations of a business, and OMNI agency developed a platform that served that purpose for us.

Their SEO efforts also helped us acquire more organic leads and clients. We’re pleased with all the results they delivered — everything was just well worth our money.

How did OMNI AGENCY perform from a project management standpoint?

We mainly communicated via Slack. OMNI AGENCY was keen on meeting deadlines and applying adjustments based on our feedback — they were simply phenomenal in terms of project management.

What did you find most impressive about them?

OMNI AGENCY showed consistency and dedication throughout our project. We’re simply amazed by their capacity to remain professional while delivering high-quality results.

Are there any areas they could improve?

We didn’t encounter any areas that needed improvement. My team sent in some revisions for OMNI AGENCY to work on, and those didn’t come for free. However, I understand the nature of their business and the need to assign costs to different services, so this wasn't an issue at all.

Do you have any advice for potential customers?

Hire OMNI AGENCY for your marketing and development needs — they’re honestly the best investment you can make.