Can you talk about the results of the project and how you feel they performed?
Their work is just top notch. They built a secondary color palette for us. They did all of the logo lockups. You can imagine an institution of this size that didn’t have a brand platform in place, just a lot of the individual colleges were all kind of doing their own thing, in terms of messaging and material. So, they helped us standardize all of our marketing materials. They built a number of templates for us to use for advertising, both print and digital.
The work they've done for our website has also been really important to our brand. They did a lot of work with us to revamp the home page, and help us build out a better navigational structure for a lot of our sub pages. Not all of that work is done, but the home page redesign is complete, and it’s been really well accepted and embraced across campus.
If you talk to anyone in higher education, you'll hear that decentralization is a real challenge, and getting people to buy in to central platforms can be a tough sale. So, I think it speaks not only to the efforts that we undertook to make sure many different stakeholders were included early in the process, but also to the quality of the materials that Ologie produced, that people were inspired to use them and really get on board.
We’ve won several [American Advertising Awards] using the platform that they built for us. So, overall, the results have been fantastic.
Is there anything unique about them that really makes them stand out, compared to other companies?
I’ve worked with a lot of big agencies. I spent most of my career in financial services marketing with insurance companies, so I’m used to the big agencies like DDB [Worldwide] and BBDO. Ologie is a smaller boutique agency, and the quality of the relationships I've formed with their team is much better than what I experienced with other agencies. In addition, to the quality of the relationships, it's also the level of people who are engaged in your day-to-day work. Often in the bigger agencies, much of the work is assigned to more junior folks on the account, who maybe don’t have the depth and breadth of experience to bring the work to the next level. Ologie has great account managers, but you're also dealing with the leadership of the company, and you can't replace the value that brings to the project.
I think it goes without saying that in the higher education space, we obviously want to be working with really intelligent people. Everyone at Ologie is extremely sharp. I don't know how they handle their hiring process, but they obviously attract really well-educated, intelligent people.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
No. I didn’t experience things like scope creep, or lack of clarity in billing, or any of the things that are somewhat common with agencies.
Being a smaller agency, one challenge I think they will face in the future is as they expand in areas like health care and higher education, they need to make sure they continue to build differentiated platforms for all the clients in the same category. I think they do a great job of that now, but it's definitely something they should keep an eye on.