CONTENT WITH A PURPOSE.

Win new customers, generate more leads, and educate your market... one blog post at a time.

okwrite produces powerful inbound marketing blog content based on your unique and specific business goals

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
2016
Show all +
Kingston, Canada
headquarters
  • 6 Cataraqui St
    Kingston, ON 613 343
    Canada
other locations
  • 221 Queen St
    Kingston, ON K7M3M9
    Canada

Portfolio

Key clients: 

TaskRabbit, IBM, Skyscanner

Reviews

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Research & Article Marketing for Travel Company

"They’re quick to accommodate us and work around our needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2019 - Ongoing
Project summary: 

Okwrite provides ongoing content marketing support for the client to improve web traffic. They utilize keyword generation tools to optimize their efforts. 

The Reviewer
 
11-50 Employees
 
Faro, Portugal
Steven Vigor
Owner, Iberian Escapes
 
Verified
The Review
Feedback summary: 

The team at okwrite produces high-quality content that matches the needs of the client. They’re organized and possess great project management strategies. The thoughtfulness that they put into each article they publish is impressive, as are their bilingual abilities.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the owner of a travel company called Iberian Escapes. We offer trips to Portugal and Spain. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with okwrite?

We wanted to increase the number of people that come to our site.

SOLUTION

What was the scope of their involvement?

The main strategy they employed to increase lead generation was content marketing using keywords. They used some AI tools and marketing tools to help identify what keywords to focus on. Their team produces five articles for us per month. 

What is the team composition?

We worked with three content writers. 

How did you come to work with okwrite?

I found them while exploring my options for lead generation. Most other vendors were outside of our budget. Along the way, I met the developer of a software solution that assists with lead generation, but I couldn’t afford to purchase the software and licensing myself. I asked them to recommend a vendor that uses the software, and that is how I found okwrite. 

How much have you invested with them?

We spend about €1,000-€1,500 per month (approximately $1,115-$1,670 USD). 

What is the status of this engagement?

We began our ongoing relationship in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any specifics metrics yet since it can take a while to see results in SEO. Some of their articles are coming up on the second page of Google, and we expect to see further growth in the coming months.

The quality of the content they produce is excellent. They also translate the articles into Spanish, which is a big plus considering the area where we operate. We couldn’t have done any of this on our own. 

How did okwrite perform from a project management standpoint?

We have a monthly call to discuss what we’re working on. They schedule three months out, so it’s easy to see what they’ll be working on at any given time. Their team also provides summaries that explain their strategy and traffic objectives for each article that they write. 

What did you find most impressive about them?

They deliver good quality work that is worth our investment. At this point, terminating our relationship is not even a consideration. We see our engagement with okwrite continuing for the foreseeable future. 

Are there any areas they could improve?

No, I am very happy with them. They’re quick to accommodate us and work around our needs. 

Do you have any advice for potential customers?

I would recommend working with them. It’s important to consider what your focus for content marketing will be.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for Content Optimization Platform

"Once okwrite gets involved, we know that they can follow through and execute what the client needs on their own."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

okwrite provides copywriting and content creation services for a content optimization company’s customers. They utilize the client’s insights and supply content on a case-by-case basis.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Senior Account Executive, Content Optimization Company
 
Verified
The Review
Feedback summary: 

The team’s ability to consistently meet or beat the client’s expectations on the first round of deliveries has satisfied the client and their customers. Combined with their receptiveness to feedback and client-first attitude, okwrite remains a valuable partner in content creation.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior account executive at a content optimization company. We provide intelligence around what content will rank highly in Google.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with okwrite?

We occasionally on external partners to create written content for our clients. We needed someone intelligent enough to take our insights and put them into action.

SOLUTION

What was the scope of their involvement?

We bring in okwrite for specific clients that need external content-writing abilities to better use our company’s insights. One tourism company we work with lacked the ability to write content based on our advice. We brought in okwrite to deliver that content for our client. okwrite had the know-how and understanding of our company and processes to deliver a value-add on this project without needing our oversight.

Predominantly, they specialize in copywriting, but some clients also need images or other services on a case-by-case basis. okwrite can do it all.

What is the team composition?

For every project, okwrite provides a head editor and a team of about five people. The team size scales depending on the scope of the client’s needs. Jesse (President, okwrite) is my main point of contact, but we’ll also work with project managers like Erin (Content Strategist, okwrite) depending on the client’s needs.

How did you come to work with okwrite?

They actually reached out to us a long time ago to build out their tech stack and learn how our company can provide value for theirs.

How much have you invested with them?

We’ve spent about $30,000 so far.

What is the status of this engagement?

The partnership started in May 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been very satisfied with the work that they’ve done. The creative process can be tricky — everyone has different expectations about how something looks. But about 80%–90% of the time, okwrite delivers what the client needs on the first try. In the cases where we need creative feedback, they provide edits, take criticism, and lead a constructive process. It’s nice to have a partner where we never have to worry about their work or the project outcome.

How did okwrite perform from a project management standpoint?

The team is very consultative and client-focused. With other partners, I’ve seen egos get in the way of the project. okwrite always puts the client first and checks their ego at the door. Their ability to take feedback is a positive.

We typically communicate with the team over the phone and Zoom, but we’ve occasionally met with Jesse in person.

What did you find most impressive about them?

We look for partners that can eliminate stress and risk, and okwrite is one of them. Once okwrite gets involved, we know that they can follow through and execute what the client needs on their own. That certainty is something we appreciate.

Are there any areas they could improve?

There’s always room to improve on setting timelines. okwrite is not inherently bad at that, but they can pick more aggressive timelines in order to please the client. Every company has a tough time striking a balance between quality and deadlines. However, on occasion, we’ll be a day behind, but it doesn’t matter if the client likes what they see. It’s never been a big deal.

Any advice for potential customers?

Be open about what you’re looking to accomplish, and they’ll work with you. okwrite is really flexible and intent on solving the problem that you put in front of them. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Creation for Web Design Agency

"...they provide high-quality content that gets results on SERPs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2019 - Ongoing
Project summary: 

OKWrite is tasked with content creation for a web design agency. They aim to create SEO-sensitive content that would buttress the agency's marketing strategy and boost their web performance.

The Reviewer
 
1-10 Employees
 
Ontario, Canada
Cody O'Neil
Marketing & Branding Manager, Website Design Kingston
 
Verified
The Review
Feedback summary: 

OKWrite's work has led to an increase in web traffic, as well as the amount of space that related articles occupy Google Search Engine Results Pages (SERPs). They have a smooth workflow and are very organized. Their turnaround time and high-quality content make them a results-driving provider. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

WDK, Website Design Kingston is a full-service Web Development and Digital Marketing Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire okwrite?

We hired OKWrite for both internal content creation as well as for some of our own clients that needed robust, SEO-strong content.

What were your goals for this project?

To add SEO-strong content to our own website as well as clients who had a more robust content marketing plan in place.

SOLUTION

How did you select this vendor?

Through a mutual referral, we met with Jesse and his team. After speaking with him as well as other vendors we selected OKWrite based on their successful track record of producing high-quality content on a frequent basis, even daily.

Describe the scope of their work in detail.

OKW researches, identify key areas of trending topics related to our industry. Then write engaging content that attracts clicks on SERPS. They release and format the content and we can focus on signing more clients and know that OKWrite will come through.

What was the team composition?

OKWrite had an account manager, Jesse along with talented writers Erin and Cory.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since using OKWrite for content creation we have noticed a climb in our site visits and amount of space our new articles populate SERPs.

How effective was the workflow between your team and theirs?

Very effective and they are very organized.

What did you find most impressive about this company?

How quickly they can turnaround, they provide high-quality content that gets results on SERPs.

Are there any areas for improvement?

Great job and I am happy to still be using their services.

5.0
Overall Score Top notch service! Happy I found OKWrite
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very accommodating.
  • 5.0 Cost
    Value / within estimates
    Very affordable.
  • 5.0 Quality
    Service & deliverables
    The highest of quality.
  • 5.0 NPS
    Willing to refer
    Will definitely recommend.