What evidence can you share that demonstrates the impact of the engagement?
Everything that they delivered was organic as opposed to paid, so I don’t have some of the metrics that I might otherwise, but I do know that I got an 11% click-through rate on my emails, which was unbelievably high. I was very impressed with the results we got from that.
All of the engagement we got on social media was incredibly supportive as well, with a lot of people getting excited about what I was trying to do. I’ve gained 11 new business leads that were qualified and turned into initial consultations, at least three of which are now clients. And since then, I’ve been asked to speak at a conference because somebody had seen the campaign and was so impressed with the work.
How did OK Dave perform from a project management standpoint?
Everything happened incredibly quickly. They were able to turn around both new ideas and designs as well as the final products in incredibly short periods of time, which helped a huge amount in addressing the immediate needs of my clients because of the crisis. Being able to completely shift my company’s image and focus in three weeks was a better result than I could have hoped for.
Every time they set my expectations — which they laid out very clearly in terms of the delivery date and specific deliverables — they ended up giving me more and sooner. I was never worried or even wondered about what they were working on at any given time because they were so proactive about all of the project cost and time management.
What did you find most impressive about them?
One thing I really liked about OK Dave was that they were honest and optimistic and excited from the start. They jumped fully into the challenge with ideas that were vibrant and creative, but on top of that, they understood the reason and the strategy behind what I was trying to do.
Because of that understanding, they were able to take my idea and add to it and bring it to life in a way that I wouldn’t have been able to on my own. They delivered a level of personal touch that made it clear they cared about what I was doing and about helping me.
Are there any areas they could improve?
From this campaign in particular, I really don’t have anything I wish they had done differently.
Do you have any advice for potential customers?
Be willing and open to share all of the information about what you are working on. Given the full picture, they will be far more able to look after and serve your interest than if you are not entirely forthcoming with their team. The why is a big part of the work for them.