What evidence can you share that demonstrates the impact of the engagement?
The correlation of success was amazingly empirical. Every time we invested $10 in Facebook ads, we got $100 in sales. It was repeatable and predictable. We duplicated it dozens of times. If we had a budget of $1,000 per day, we could expect $10,000 in sales and so on.
How did Oh 1 Media perform from a project management standpoint?
We communicated through Slack and spoke on the phone many times. Sometimes, we’d email one another as well.
What did you find most impressive about them?
Because I was inexperienced with Facebook, I interviewed 5–10 top-tier social media agencies before I hired Evan. He was willing to compromise what he thought were unrealistic monetary goals on my part.
After our first week, he was humble enough to reevaluate and tell me that I was right in my estimate of expected returns. Evan charges so much less than other agencies but got me even better results than what they were promising.
Are there any areas they could improve?
I think he undervalues his services. He delivered above and beyond what some of the best agencies could promise. In fact, he never promised me anything, he just said he would try.
Do you have any advice for potential customers?
Be very clear about the specific type of wording you want on the ads. Evan himself doesn’t write the ads; he has others do that. So, when you convey information to Evan, who then conveys it to someone else, it’s like a game of telephone. You don’t always get what you want.
Sometimes I’d go in and tweak the ads myself. I rewrite parts of it when it isn’t precisely what I want. But other than that, it was near perfect.
The team's consistent willingness to challenge the status quo with innovative thinking paved the way for a successful relationship. They new a nonexistent digital marketing program into an effort that generates 20%–25% of the company's incoming leads. Their team was attentive and enthusiastic.