Creative Disruption and Effective Communications

BRONZE VERIFIED

We are a full service creative agency whose works are inspired by creative disruption and effective communications. We are a group of talents working behind valuable brands such as Citibank, Grab, JobStreet, Disney, AXA, Emperador Distillers, Ayala Malls, to name a few. 

Here is a brief rundown of our services:

  • Campaign Development
  • Channel Strategy (TV, Radio, Print, Digital)
  • Social Media Content Strategy
  • Influencer Strategy
  • Event Production
  • Video Production 
  • Web and App Development
  • UI/UX Design
  • SEO and SEM
  • Digita Ad Optimization (Facebook Audience Network, Google Display Network,  Youtube, Instagram, Pinterest, Tiktok, Mobile Games)
 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2016
Show all +
Makati City, Philippines
headquarters
  • 7th floor Finman Centre Building, 131 Tordesillas St. Salcedo Village
    Makati City 1227
    Philippines
other locations
  • 677 La Trobe Street, Docklands
    Melbourne, VIC 3008
    Australia
  • 954 King St. W. Toronto
    Toronto, ON M6K 3L9
    Canada

Portfolio

Key clients: 
Citibank PLDT Smart Communications Klook Jeep Disney AXA Bench Apparel Ayala Group Robinsons Land Emperador Distillers Grab JobStreet Loccitane Tiger Air (Scoot) Banh Mi Kitchen WorkAbroad.PH Australis Babyliss Republic Cement
Jeep "Whatever Fits You" Campaign Image

Jeep "Whatever Fits You" Campaign

We launched Jeep Philippines' recent campaign, "Whatever Fits You" from the campaign ideation, to event roll out and all campaign visual production, both on ground and on digital.

L'occitane Reset Reveletation Image

L'occitane Reset Reveletation

A video coverage of different people sharing their skin conditions and how L'occitane Immortelle helps them reset their skin

L'occitane: Wild at Heart

DIGITAL VIDEO

 

Oddefy conceptualized, produced and executed L'occitane En Provence's video campaign with an acclaimed painter and celebrity Valerie Chua in order to gracefully execute the products's newest product line, Herbae

Emperador Lime + Light

DIGITAL VIDEO SERIES

Oddefy conceptualized and executed this series that aims to promote the pairing of their light brandy product with a lime mixer. We did it by showcasing various Filipino food pairings that are timeless and popular

Citibank "What's in a card"

Oddefy conceptualized, produced and executed Citibank Philippines' first awareness campaign. The video was posted at Citi's social media pages and digital ads, and was produced as a digital video

JobStreet: What's Your Job For?

CAMPAIGN VIDEO

To launch JobStreet's newest campaign "Find the Job You Love", we launched a manifesto video that answers this exact question. After all, a job is more than just a means to an end. It is a tool that fuels and drives your life. This, coupled with a refreshed take on Jobstreet's social meadi, signalled a new take on the brand's digital presence

Reviews

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Social Media Strategy & Campaigns for Mobile Tech Company

“Whenever I have a campaign that requires a lot of work and has a tight deadline, Oddefy is the first to come to mind.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Ongoing
Project summary: 

Oddefy Creative Agency helped a mobile technology company establish a social media strategy. They’ve managed multiple campaigns, including social listening on Facebook and Instagram.

The Reviewer
 
5,001-10,000 Employees
 
Taguig City, Phillipines
Daniel Anore
Head of Marketing, GrabPay & GrabFood
 
Verified
The Review
Feedback summary: 

Oddefy Creative Agency’s ability to collect target market insights and then translate those into creative campaigns sets them apart. The approachable team always welcomes feedback, to which they respond with actionable ideas and suggestions. They work quickly and offer competitive pricing.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for both GrabPay and GrabFood of Grab Philippines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Oddefy Creative Agency?

The initial challenge was to determine our positioning on social media.

SOLUTION

What was the scope of their involvement?

The key task for Oddefy was to come up with a social media strategy, including offline events and online campaigns, to boost our relevance in the market. During our first campaign, we mostly focused on social listening on Facebook and Instagram. We’ve worked with them on multiple campaigns.

What is the team composition?

The team is comprised of 5–6 people, and we have 2–3 main points of contact.

How did you come to work with Oddefy Creative Agency?

They were a referral from a former employee of our company. I mentioned that I was looking for an agency that could provide both creatives and strategy for social media, and he recommended Oddefy. We looked at whether they understood our products and brand, and at how they’d be able to translate the brief we gave them into sustainable campaigns. The third decision point was on pricing; they’re very competitive in terms of the services they offer versus the price point they’re at.

How much have you invested with them?

We’ve spent about $50,000 to date.

What is the status of this engagement?

The first project with Oddefy started in November 2018 and lasted for six months. From there, we’ve gone back to them every three months or so. Our longest engagement so far lasted eight months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The main thing I like about the team is that they’re very easy to talk to. They’re approachable and actually encourage and embrace feedback, and they always come back with a better proposal. The team works really fast. Whenever I have a campaign that requires a lot of work and has a tight deadline, Oddefy is the first to come to mind.

How did Oddefy Creative Agency perform from a project management standpoint?

Most of the communication is done through WhatsApp or phone calls. They’re very reachable. My associate is the one who talks to Oddefy most of the time, so I’m not too sure about the channels and tools they use.

What did you find most impressive about them?

Something they always do in their campaigns — regardless if it’s for my company or another one — is to gather insights from the main market target, which for us are millennial Filipinos. They do a really good job of getting what’s being talked about within the specific space, whether it’s financials or food delivery. They collect insights on what people are talking about and turn those into something creative. That’s one of the qualities I love most about Oddefy.

Are there any areas they could improve?

None that I can think of so far. It’s a chicken and egg thing: I require speed, which means that the quality of work might not be on par with what they could do if we gave them more time. We get what we get with the amount of time we give them. That was my initial feedback with them, but they’ve consistently improved on it. How they are right now is different from how they were two years ago.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline.
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended them to other companies.
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BRONZE VERIFIED
Business Entity
Business Entity Name
Oddefy Creative Inc.
Status
Active
Jurisdiction of Formation
Philippines
Id
CS201812499
Date of Formation
Jul 5, 2018
Last updated
Sep 3, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
1
OVERALL REVIEW RATING
4.5
Source
Clutch
LAST UPDATED
May 12, 2020