What evidence can you share that demonstrates the impact of the engagement?
We try to quantify success by asking customers how they found us. We keep track of the answer on every sale in our POS system. When we compile all that data, we see that more times than not, customers were either hit with the targeted advertising online or they saw a boosted ad on our Facebook page. That drove them to check out our website and eventually make a purchase.
The data tells us that Oddball Creative’s work is invaluable in driving both sales and clicks. Their work has been hugely helpful for getting our name out. We're in our eighth month so we're still new and we continue to grow. A lot of that growth is attributed to the work that they do. They knocked it out of the park as far as I’m concerned.
How did Oddball Creative perform from a project management standpoint?
We're highly satisfied. Their responsiveness is fantastic. Christian is usually able to come in and take pictures of a new product and get a post up within 24 hours. We asked Charlie to make a few tweaks to our website and he took care of that right away.
What did you find most impressive about them?
The creativity is exceptional. For example, road construction closed the main road to our store for the entire month of March. It was making it difficult for people to get to us. I asked Christian what we could do on social media. He came up with a fun idea to put a pirate map on our Facebook page as if it’s a treasure hunt to get to our store. There were driving directions to get around the construction as well as a promotional discount. That was a pretty creative way to handle a bad situation.
Their speed is also impressive. We’d been open for a couple of months and didn't have a website. Charlie got it up and running super quickly. They’re always able to do what we need in a timely manner.
Are there any areas they could improve?
I have no complaints. I don’t know much about websites and digital marketing. They've done a great job meeting my needs, and I can be quite demanding sometimes. They've been great so at this point I don't have anything that I’d say they need to improve.
Do you have any advice for potential customers?
You have to have an idea of what you're looking for. These guys are talented but they're not mind-readers. They will help you through the process but you need to know as a business owner what you want out of their services. Give them direction and then give them the artistic freedom to come up with a couple of proposals. They're good at giving different options for you to pick what will work best, and you can always try an idea out and then tweak as needed.