OCTAGRAM

Please describe your company and your position there.

I am a Digital Marketing Consultant at Nikon Europe, and help the company expanding its Digital Marketing efforts, focusing on Email Marketing, in the European marketplace.

For what projects/services did your company hire OCTAGRAM?

Nikon did not have an overall and seamless look&feel and strategy for Email communications. All countries created their own design and sends within their knowledge and capabilities. We worked with Octagram to setup a new, overarching Email template design, usage guidelines and style guide, as well as "off-the-shelf" emails and email examples.

What were your goals for this project?

We wanted to create a seamless experience for the consumer across Europe, and across multiple systems, as well as provide a new drag-and-drop email marketing tool with the new design within Salesforce Marketing Cloud, that the local teams can easily use and customise within the design guidelines and for their country needs.

How did you select this vendor?

Octagram has been a trusted and experienced web design and email design agency for several major multinational companies including Nike, where they already showcased exceptional expertise, advice, customer support and flexibility. I knew that this assignment would be perfect for Octagram after reviewing their further projects and experiences.

Describe the project in detail.

As part of this project, we worked together with Octagram to take into account Nikon's local country learnings and company history and vision, and designed a new and overarching Email template. This not only modernized the look&feel, but also created a seamless experience for the consumer across Europe and multiple systems. The design project was including various screen (laptop, mobile) usage, industry best practices, and taking into account brand guidelines. Octagram created also a comprehensive and detailed style guide for all use cases, as well as example emails, customised Nikon icons, and the first marketing emails as "off-the-shelf" solutions to be sent centrally from the European headquarters to the local teams and consumers. We incorporated local feedback and learnings and customised elements that were specific for each country, while keeping the overarching Nikon email branding.

What was the team composition?

I worked directly with the Design Lead and also the CEO.

Can you share any outcomes from the project that demonstrate progress or success?

Based on the new template design, we created the new drag-and-drop email template within Salesforce Marketing Cloud and provided a detailed training, style guide and best practices to the local country and European teams. The teams welcomed the new design and style guide very positively and enthusiastically. Shortly after they could create their own emails to their local subscribers and see uplift in engagement.

How effective was the workflow between your team and theirs?

The Octagram team was always hands-on, supportive and beyond expectations. Their skills showed spotless and correct design, while the project was sometimes quite complicated due to the local inputs and local versions.

What did you find most impressive about this company?

Octagram was always quick and thorough, responding to emails and project updates or changes with understanding and flexibility. Their hands-on, speedy and helpful approach is exceptional across the digital agencies. Always asked the right questions and led us to the best possible solutions.

Are there any areas for improvement?

I know I can trust Octagram 100% due to their design expertise and approach, while also they are working on expanding their knowledge beyond UX and UI. I think it is a great opportunity for them to go beyond the (web) design and start sharing their more in-depth digital marketing expertise as well.

Please describe your company and your position there.

Tambor is a premium brand of organic acai pulps from the Brazilian amazon. We supply through foodservice, retail, and e-commerce. I am the CEO and founder of the company which was started in 2007.

For what projects/services did your company hire OCTAGRAM?

We hired Octragram to develop a custom website for our company. In 2017, we began working with them to evolve the site for e-commerce. Our online store launched in November of 2017.

What were your goals for this project?

To build an aesthetically pleasing and functional site to feature our products and our story.

How did you select this vendor?

They were recommended to us by our graphic designers.

Describe the project and the services they provided in detail.

Octagram worked with us and our designers from start to finish to build a functional and visually pleasing site. From initial site development to special configurations and site updates, they were available for everything along the way.

What was the team composition?

Tavi, Elena, and Raluca were 3 team members from Octagram that were always available for us. When a team meeting or scheduled call was needed, they were always quick to accommodate our requests, most of the time on short notice.

Can you share any information that demonstrates the impact that this project has had on your business?

Since working with Octagram and building a premium website, our distribution has expanded to cover all of the 50 US states including a successful launch into online sales.

How was project management arranged and how effective was it?

Project management was very effective and responsive when needed.

What did you find most impressive about this company?

Attention to detail and professionalism. They were willing to go the extra mile to solve any issues that came about unexpectedly.

Are there any areas for improvement?

Our experiences with Octagram have always been very positive.

Please describe your company and your position there.

We are a small landscape architecture company. I am co-owner of the company.

For what projects/services did your company hire OCTAGRAM?

We created a new visual identity and rebranding of our website. Octagram provided web development for our custom website for desktop and mobile.

What were your goals for this project?

that our website stay true to the concepts of our new visual identity and transforms that in to a digital experience. a peaceful and well proportioned and responsive platform to display our work and approach.

How did you select this vendor?

they were advised to us via our marketing adviser who had done work and web development with them previously.

Describe the project and the services they provided in detail.

they developed, configured and launched a new backend. guidelines and design were provided for the design of the website and they translated this into a working and functioning website. there are simple functions on the website that have been consciously chosen in order for the functioning of the website to provide an intuitive backdrop to display our portfolio.

What was the team composition?

our team was threefold: ourselves (client), web development and our graphic designer

Can you share any information that demonstrates the impact that this project has had on your business?

many positive comments but it's difficult to say that it has had a direct effect.

How was project management arranged and how effective was it?

it was a simple set up, through email, Skype and links to work on an d follow the development of our website.

What did you find most impressive about this company?

very efficient, despite the physical distance of our companies everything ran smoothly and efficiently. The team was very thorough at running and checking the website.

Are there any areas for improvement?

not at this moment

Please describe your company and your position there.

I am the Founder and Managing Partner of MyOrganic - an e-commerce store specialized in selling organic cosmetics.

For what projects/services did your company hire OCTAGRAM?

We contracted Octagram to create our brand identity for MyOrganic and develop our e-commerce website.

What were your goals for this project?

The goal was to create a brand image that would position MyOrganic as a friendly, healthy and nature-oriented company using a clean and elegant approach. The website had to be very well optimized for SEO, easy to navigate and display information in an elegant and uncluttered manner.

How did you select this vendor?

We selected Octagram for their portfolio and experience of working with global brands and also because we liked their flexibility and friendly way of communicating, something you don't usually find in a large agency.

Describe the project in detail.

We had to go through three different concepts before deciding on the way we wanted to go with our logo and brand identity and from there a couple of more iterations were needed to reach the final design for the logo and a mood board to express the brand's visual language.

In the web development phase, we first put together a technical brief together with Octagram and defined the guidelines for the look & feel of the website. The next steps included wireframes, design proposals, and implementation.

What was the team composition?

From my knowledge, the team that worked on the project was made of one designer and two programmers + the project manager. We communicated directly with the project manager and designer.

Can you share any outcomes from the project that demonstrate progress or success?

The project duration was 4 months (brand identity + web development) and the website was launched in his initial version but was continuously optimized ever since. We have a very good overall conversion rate for Organic Traffic (2.43%) and Direct Traffic (1.9%), compared to 1.2% the industry average in our country. And according to a survey we ask customers to fill in after they place an order, 79% of them consider they had a very good or excellent shopping experience.

How effective was the workflow between your team and theirs?

We had excellent communication with Octagram and as I mentioned previously I was very happy with their flexibility and the fact that deadlines were met when the brief was not altered along the way. They always communicate clearly when the timeline and budget are affected by a new request and they propose a new deadline.

What did you find most impressive about this company?

I think there are a few things defining Octagram:

1. They think together with the client and propose solutions
2. They provide good quality work and they stand by their products 
3. They did their best to further optimize the website after it was launched
4. They reply promptly and do their best to stick to deadlines if deadlines cannot be met, they let me know in time

Are there any areas for improvement?

Nobody is perfect. We wish the website could've been launched sooner, but it was nobody's fault as things had to be adapted along the way.

Please describe your company and your position there.

AdBirds combines former Google and Facebook employees working together across the globe in every time zone to provide digital marketing services in more than 60 countries, 365 days per year.

For what projects/services did your company hire OCTAGRAM, and what were your goals?

We needed a new website, new presentation decks, etc and hired Octagram for this as they were highly recommended by former Nike employees to us.

How did you select OCTAGRAM and what were the deciding factors?

Mainly thanks to the positive 'word of mouth' about Octagram we decided to hire them. After their first project we decided to hire them for several other projects being very happy with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Completely new website to be built, which is in progress. The newly created presentation slides have exceeded our expectations. Not only because the look&feel is to our liking, but also the efficient way they work. Plus superb communication processes.

How many people from the vendor's team worked with you, and what were their positions?

Approx 5 senior developers were involved on average.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We get positive feedback from our clients about the work from Octagram

Describe their project management style, including communication tools and timelines.

They work in a highly efficient professional way.

What did you find most impressive or unique about this company?

The team's approach is lean and mean.

Are there any areas for improvement or something they could have done differently?

Met/exceeded all our expectations.

Please describe your company and your position there.

I'm the digital marketing lead for 'Specialty Categories' - Basketball, Skateboard, Tennis, Golf at a large sports retailer.

For what projects/services did your company hire OCTAGRAM?

To adapt assets from our latest campaigns to fit Media Placements.

What were your goals for this project?

Being able to deliver premium Media Placements, on time, to our Partners.

How did you select this vendor?

They reached out in the past to offer their services.

Describe the scope of their work in detail.

Adaptation of still assets to fit Media Placements. Creation of GIFs/HTML5/Animations.

What was the team composition?

I've worked closely with the team leads.

Can you share any outcomes from the project that demonstrate progress or success?

Too early to share results on how the content performed but really happy with the deliverables provided.

How effective was the workflow between your team and theirs?

Really effective from my side. The guys have been super responsive and delivered great quality work.

What did you find most impressive about this company?

Their will to do more.

Are there any areas for improvement?

Can't find anything at the moment.

Please describe your company and your position there.

We're a European multinational company providing energy and automation digital solutions for efficiency and sustainability. It addresses homes, buildings, data centers, infrastructure and industries, by combining energy technologies, real-time automation, software and services.

For what projects/services did your company hire OCTAGRAM?

User Journey and Wireframing the a best in Class Shop in Shop

How did you select this vendor?

From my past experience I've had with Octagram I've recommended them to my employer.

Describe the project in detail.

They developed the user Journey and Wireframing the best in Class Shop in Shop

Can you share any outcomes from the project that demonstrate progress or success?

They were supportive, goal-oriented, and customer-centric.

How effective was the workflow between your team and theirs?

It was well planned and communicative.

What did you find most impressive about this company?

Personally I love their simplicity and no political standards, very straight forward and easy going!

Are there any areas for improvement?

n/a

Please describe your company and your position there.

Email Marketing Consultant at Nikon Europe B.V.

For what projects/services did your company hire OCTAGRAM?

Transactional triggers

What were your goals for this project?

Redesign the look and feel of the transactional triggers that would be aligned with the overall brand guidelines of the company as they were outdated.

How did you select this vendor?

Based on previous work done as well as based on recommendations of some colleagues.

Describe the project and the services they provided in detail.

They have redesigned the transational triggers as per requirements needed for the company. That includes the actual content look and feel as well as html code that fits with the company's system.

What was the team composition?

The team consists out of 7 people where I am the lead of the project. We have the manager who oversees the project and gives the approval. Overall, the entire project has been lead mainly by myself with the close cooperation and work of other 3 people.

Can you share any information that demonstrates the impact that this project has had on your business?

The project is not yet completed due to the internal project prioritization. However, Octagram has always delivered before the deadline and on time.

They have been absolutely helpful and understanding with all changing requirements. The work that is delivered is always was spot on without any mistakes and according to the requirements.

Octagram were very helpful in communicating difficult things in easy way understandable for everyone.

They have also made a few improvement suggestions which definitely made the creative of transactional triggers better. It's very easy, comfortable and absolutely realible to work with Octagram who are always hands on, helpful, assisting, supporting and fast in their work.

Overall, I am very satisfied with the work that has been so far delivered by Octagram and would recommend other companies to reach out to them about any assignments and projects.

How was project management arranged and how effective was it?

Project management is very impressive. Octagram is always ahead and on time with the timelines and strict deadlines. They have been absolutely comfortable to work with. They have always followed up themselves, never had to be chased or reminded of things, never missed the deadline and never made a mistake or an error. The overall project management is with high quality, fast, proactive and assisting.

What did you find most impressive about this company?

I was most impressed by their speed, proactive communication as well as very understanding and keeping all the work under the agreed cost despite of hundreds of changes and requirements.

Are there any areas for improvement?

For the project that I have been working with them on, I don't have any recommendations for the improvement. Perhaps a very obvious one is to keep doing a great job as they already do.

Please describe your company and your position there.

Helden Van Nu is an internet service provider for SME in the Netherlands

For what projects/services did your company hire OCTAGRAM?

From the start of our company, Octagram Creative is responsible for all developments of our website www.heldenvan.nu.

What were your goals for this project?

Creating the company (responsive) website, based on Wordpress.

How did you select this vendor?

Octagram was proposed by our webdesign agency (Bohemia Amsterdam)

Describe the project and the services they provided in detail.

Input for the project was the webdesign made by our webdesign agency. Based upon this Octagram developed the website really fast.

What was the team composition?

From our site: 1

Can you share any information that demonstrates the impact that this project has had on your business?

As a company based in the Netherlands, I was a bit skeptical because of the physical distance, when our webdesign agency proposed Octagram. But I was so wrong... These guys are just amazing. This is just a group of real professionals!

How was project management arranged and how effective was it?

At the start of the project, Octagram sets the expectations with a decent planning. And they stick to it!

What did you find most impressive about this company?

They are fast, flexible, creative and always find affordable solutions.

Are there any areas for improvement?

No. Just keep up the good work.