The Obsidian Co., 6 Reviews, Address, Data & More

The Go-to Marketing Agency for SMEs

The Obsidian Co. is a leading Digital Marketing Agency situated in the heart of Larnaca, Cyprus. Established in March 2021, our mission was to usher in a new era of strategic digital marketing for local businesses and reignite the significance of marketing as a fundamental pillar in every enterprise. In 2023, we expanded our business to the UK, taking our commitment to excellence and our data-driven approach to a broader international audience. At The Obsidian Co., our approach is straightforward yet highly effective. We start by comprehending your business objectives and transform them into measurable yearly milestones. Subsequently, we craft a tailor-made marketing strategy meticulously designed to accomplish these tangible goals. Our name, “Obsidian,” holds a profound significance that mirrors our unwavering commitment to perfection and precision. We are dedicated to making data-driven decisions that underpin all our endeavors, ensuring the highest standards of excellence in everything we undertake. The Obsidian Co. proudly offers an extensive range of services to cater to your digital marketing needs. These services encompass Social Media Marketing, Email Marketing, SEO, PPC, Content Marketing, and Branding. By leveraging the most advanced software solutions, and cutting-edge technologies like AI and machine learning, we consistently deliver world-class quality and unmatched results. Our commitment to excellence was recently recognized when we received the prestigious “Best Long-Term Use of Social Media” award at the Global Social Media Awards 2023. This accolade reaffirms our position as industry leaders in creating lasting, impactful digital marketing solutions.

Min project size
$1,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Locations
Larnaca, Cyprus
Year founded
Founded 2021

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Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.3 /5

What Clients Have Said

The Obsidian Co. is perceived as having high pricing, which some clients found challenging for smaller brands. However, their services fit the budget for some companies, and they deliver effective results, meeting deadlines and communication needs.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 4 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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The Obsidian Co. Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 4.9
Cost 4.3
Willing to Refer 4.7

Top Mentions

Review Highlights

Impressive ROI in Digital Ads

The Obsidian Co. achieved 229 purchases with an ad budget of €631, resulting in a 16.90 ROAS. This indicates their strong capability in generating high returns on ad spend.
Strong Social Media Marketing

The Obsidian Co. effectively promoted services through social media, increasing followers and leads on platforms like Facebook and LinkedIn.
High Client Satisfaction

Overall client feedback indicates high satisfaction with The Obsidian Co.'s services, noting their professionalism, knowledge, and effectiveness.
Effective Project Management

The Obsidian Co. was praised for their excellent project management, with clients noting that they were organized, analytical, and responsive to client needs.
High Pricing for Small Brands

One client noted that while the services were effective, the pricing was quite high for smaller brands, suggesting a potential area for pricing adjustments.
Responsive to Client Needs

Clients appreciated the company's responsiveness and their ability to address and adapt to the specific needs of their clients, particularly in social media marketing.

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The Obsidian Co. Reviews

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Pay Per Click Search Engine Optimization Social Media Marketing
Confidential
Jan. 2022 - Dec. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 4.0

Nov 8, 2023

Sales, Life Insurance Company

Anonymous

Financial services
Nicosia, Cyprus
11-50 Employees
Online Review

The Obsidian Co. provides social media marketing services for a life insurance company. The team creates content for the client's LinkedIn and Facebook and manages the client's SEO and Google Ads campaigns.

The Obsidian Co.’s work has increased the client's followers on LinkedIn and Facebook. The Obsidian Co. has shown impressive responsiveness through in-person meetings and delivers work on time.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Sales of a life insurance company.

Describe what your company does in a single sentence.

Life Insurance company that specialises in financial planning through life insurance policies for individuals and occupational pension schemes for corporations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

Increase presence/follower base in Social Media platforms (Facebook, Instagram and LinkedIn) and lead generation

SOLUTION

How did you find The Obsidian Co.?

Referral

Why did you select The Obsidian Co. over others?

Referred to me

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create social media content on a monthly basis and google ads/SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase of followers in LinkedIn and FB

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes delivered items on time and responsive

What was your primary form of communication with The Obsidian Co.?

In-Person Meeting

What did you find most impressive or unique about this company?

I'm impressed by their responsiveness

Are there any areas for improvement or something The Obsidian Co. could have done differently?

RATINGS

5.0

Branding Content Marketing Digital Strategy Marketing Strategy Pay Per Click Social Media Marketing
$10,000 to $49,999
Apr. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"Communicating with their team is very easy and effortless."

Oct 23, 2023

COO, Crowdfunding Platform

Anonymous

Financial services
Nicosia, Cyprus
1-10 Employees
Online Review

The Obsidian Co. provides general marketing strategies for a crowdfunding platform. They manage social media content and ads, marketing campaigns, ad creatives, and analytics.

The Obsidian Co.’s efforts have improved social media followers, registered platform users, newsletter subscribers, and website traffic. Their professional and disciplined project management ensures a smooth workflow. Their communication skills and understanding of the project are impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of a financial services company

Describe what your company does in a single sentence.

European equity crowdfunding platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

General marketing strategy for the company - Boost brand awareness, website traffic, social follower base, platform user base, newsletter subscribers
Bespoke marketing campaigns for each crowdfunding project - Boost investments into projects

SOLUTION

How did you find The Obsidian Co.?

Referral

Why did you select The Obsidian Co. over others?

Great culture fit
Good value for cost
Company values aligned

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Strategy (objective setting, segmentation, targeting, positioning, customer persona creation, buyer journey creation, channel selection, content strategy etc)
Social Media Content Creation (custom designed graphic elements)
Social Media Ads Management
Ad Creatives
Google Ads Management
Reporting & Analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase across all measurable objectives (social follower base, registered platform users, newsletter subscribers, website traffic)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional and disciplined project management. Communication with the Obsidian team is excellent, very responsive to our requests and always timely. Understand how to prioritise and manage their workload. Whenever our instructions are not clear, they are proactive in clearing out any potential misunderstandings so that everyone is clear about the objectives, deliverables, timeframes etc. Generally very happy with the team.

What was your primary form of communication with The Obsidian Co.?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I'd have to say communication. Communicating with their team is very easy and effortless. There is a high level of understanding between the parties, regarding the perspective of each one, the direction we are going, and general alignment on values and culture.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

Not really, generally happy with all aspects.

RATINGS

5.0

Advertising Branding Marketing Strategy
$10,000 to $49,999
June 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"Their motivation, energy, and eagerness to help us succeed are impressive."

Oct 19, 2023

Customer Success & Marketing Manager, Consulting Firm

Anonymous

Consulting
Nicosia, Cyprus
1-10 Employees
Online Review

The Obsidian Co. provides ongoing digital marketing services for a consulting firm. The goal is to increase the client's brand awareness and market-qualified leads (MQLs).

The Obsidian Co.’s efforts increased qualified leads, meeting expectations. Their responsive approach results in a positive partnership. In-person and virtual meetings ensure seamless project management. The Obsidian Co. is open to feedback and highly motivated.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Customer Success and Marketing Manager of a consulting company

Describe what your company does in a single sentence.

We help every place become a great place to work for all. We celebrate, enable, and inspire leaders and organizations to become great for all people, no matter who they are, what they do, or where they work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

Increase our MQLs
Brand Awareness

SOLUTION

How did you find The Obsidian Co.?

They wanted to learn more about our company

Why did you select The Obsidian Co. over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Strategy: Detailed 12-month plan, specific to achievement of business objectives through strategic marketing & campaigns.

Marketing Objective:

Setting Internal & External Competitive Analysis Segmentation
Targeting
Positioning Customer
Persona creation
Marketing Funnel creation
Buyer Journey Creation
Channel Selection
Individual Channel Strategies
Content Strategy
Budget Allocation & Optimisation
Adaptation of strategy according to performance evaluation of activities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased MQLs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick and prompt responses, always available and open to feedback.

What was your primary form of communication with The Obsidian Co.?

In-Person Meeting
Virtual Meeting

What did you find most impressive or unique about this company?

The people. Their motivation, energy, and eagerness to help us succeed are impressive. Their ''you win, we win'' mentality.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

None

RATINGS

5.0

Advertising Social Media Marketing Video Marketing
Less than $10,000
Nov. 2022 - Jan. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 2.0

Willing to Refer: 4.0

"They were organized and analytical."

Oct 5, 2023

Marketing Manger, Retail Company

Anonymous

Retail
Cyprus
201-500 Employees
Online Review
Verified

A retail company hired The Obsidian Co. to run digital ads for one of their brands. The team's goal was to boost the brand's online sales in the Cyprus market within a three-month timeline.

Thanks to The Obsidian Co.'s work, the client saw 229 online purchases for the brand being promoted, with an almost 17x ROAS. The team met deadlines and communicated through in-person meetings. Despite the high cost of their services, the client was happy with The Obsidian Co.'s organization.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Marketing Manger of a retail company

Describe what your company does in a single sentence.

Our company operates in the retail sector for more than 20 years, representing well-known fashion brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

Our goal was to boost one of our brand's online sales in the Cyprus market from 70 to a stunning 200 in three months

SOLUTION

How did you find The Obsidian Co.?

Referral
Other

Why did you select The Obsidian Co. over others?

Referred to me

How many teammates from The Obsidian Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Handing Digital ads for the brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

229 purchases, €10,663.98 purchases value, Ad budget of €631 (ROAS) of 16.90

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deadlines are being met. Always.

What was your primary form of communication with The Obsidian Co.?

In-Person Meeting

What did you find most impressive or unique about this company?

They were organized and analytical.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

Pricing is quite high for a small brand.

RATINGS

5.0

Social Media Marketing
Confidential
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are very responsive regarding our company's needs that is to promote its services through social media."

Oct 1, 2023

CEO, AFXENTIS ZEMENIDES FINANCIAL SERVICES LTD

AFXENTIS ZEMENIDES

Consulting
Limassol, Cyprus
1-10 Employees
Online Review
Verified

The Obsidian Co. provided social media marketing for a financial services company. The team worked to increase the client's followers.

The team commends The Obsidian Co. team’s work, especially their responsiveness and services. All the deliverables were produced on time. The team is professional, knowledgeable, and effective.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of AFXENTIS ZEMENIDES FINANCIAL SERVICES LTD

Describe what your company does in a single sentence.

IT PROVIDES AUDIT/ACCOUNTING/TAX AND BUSINESS ADVISORY SERVICES

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

TO PROMOTE OUR SERVVICES THROUGH DIGITAL CHANNELS

SOLUTION

How did you find The Obsidian Co.?

OWNER OF THE COMPANY KNOWN TO ME

Why did you select The Obsidian Co. over others?

High ratings
Close to my geographic location
Pricing fit our budget

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CREATION OF FACEBOOK AND LINKEDIN ADVERTISEMENTS PROVISION OF FEEDBACK REGARDING THE RESULTS OF DIGITAL MARKETING STRATEGY

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

THE LIKES WE GET IN FACEBOOK AND THE LEADS WE GET

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YES THEY ARE ON TIME. THEIR SERVICE IS EXCELLENT

What was your primary form of communication with The Obsidian Co.?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

THEY ARE VERY RESPONSIVE REGARDING OUR COMPANY'S NEEDS THAT IS TO PROMOTE ISTS SERVICES THROUGH THE SOCIAL MEDIA

Are there any areas for improvement or something The Obsidian Co. could have done differently?

NO .

RATINGS

5.0

Other Digital Marketing
Less than $10,000
Jan. - May 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They had perfect communication and exceptional process."

Oct 3, 2022

Founder, Chili Inc.

Harry Newton

Software
Larnaca, Cyprus
1-10 Employees
Online Review

The Obsidian Co. provided social media marketing and branding for a software company. The team focused on brand guidelines, logos, social media posts, and campaign management.

The Obsidian Co.'s efforts successfully drove excellent results — the team's first campaign garnered over 30 leads. They seamlessly and transparently communicated every process, outcome, and feedback. Above all, their enthusiasm to grow the business was remarkable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder of Chili Inc. A table ordering application based in Cyprus.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Obsidian Co., and what were your goals?

Everything related to marketing. From brand guidelines to running our social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

Found them through research in the industry, deciding factors were their professionalism, decisiveness and knowledge around marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They were responsible for the brand guideline creation, social media posts, logo, branding, social media management and campaigns. They send result every month and get our feedback for the social calendar. They had perfect communication and exceptional process.

How many resources from the vendor's team worked with you, and what were their positions?

We had an account manager that we speak with but we have conversations with all of their staff members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had over 30 leads from the first campaign we run with them. Excellent results.

How effective was the workflow between your team and theirs?

Very easy to communicate with them and clear processes.

What did you find most impressive or unique about this company?

They are young and eager to skyrocket your business.

Are there any areas for improvement or something they could have done differently?

Nothing at all.

RATINGS

5.0

Locations (1)

6 - 9

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The Obsidian Co.

The Go-to Marketing Agency for SMEs

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Pricing Snapshot

What Clients Have Said

Most Common Project Size

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Reviews

The Obsidian Co. Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Impressive ROI in Digital Ads

Strong Social Media Marketing

High Client Satisfaction

Effective Project Management

High Pricing for Small Brands

Responsive to Client Needs

Reviews mentioning:

The Obsidian Co. Reviews

PPC, SEO & Social Media Marketing for Life Insurance Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Strategy for Crowdfunding Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Digital Marketing for Consulting Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Digital Advertising for Retail Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Social Media Marketing for Financial Services Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Social Media Marketing & Branding for Software Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

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