The Obsidian Co.

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing for Ancoria Bank Ltd, a Cyprus-based bank offering a full range of banking products and services to individuals and businesses with a truly customer-focused approach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Obsidian Co.?

We needed to increase our organic traffic and improve our overall SEO.

SOLUTION

What was the scope of their involvement?

The Obsidian Co. provides SEO services, including schema markup, content briefs, and blog posts.

What is the team composition?

We work with 2–5 teammates from The Obsidian Co.

How did you come to work with The Obsidian Co.?

We found them through an online search. We chose them because they were close to our geographic location, their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We've spent around $20,000.

What is the status of this engagement?

We started working together in October 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with The Obsidian Co., we've seen a 15% increase in our organic traffic, fixed issues with our website, and increased our SERP for both Greek and English. We also have a 38.82% visibility average on keyword ranking distribution, second only to the market leader. 
Moreover, we've been first in the SERP for three keywords and increased our average position in the SERP from 18.7 to 9.2. Our market visibility has also increased by 26.83%, and we've had eight AI overviews, which is when someone asks a question on Google, and Google Gemini gives an answer with Ancoria Bank given as a reference.

How did The Obsidian Co. perform from a project management standpoint?

We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The Obsidian Co.'s account manager, who does the SEO strategy, is excellent and knowledgeable.

Are there any areas they could improve?

I can't think of anything for them to improve.

BACKGROUND

Please describe your company and position.

I am the Commercial and Finance Director of Kapnos Airport Shuttle

Describe what your company does in a single sentence.

We provide passenger transporation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• Increase direct online shuttle bookings through paid advertising channels across Google Search and Meta (Facebook & Instagram). Position Kapnos Airport Shuttle as the first and most trusted option for airport transportation in Cyprus, especially among arriving tourists.

SOLUTION

How did you find The Obsidian Co.?

Referral

Why did you select The Obsidian Co. over others?

Referred to me

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage digital social media channels (to some extend), create content, publish and manage ads (social media or google).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 6,000 online bookings via Google Search campaigns in the last 3 months

1,981 purchases from Meta Ads with a Purchase ROAS of 14.61

Significant reduction in Cost Per Booking and strong CTR on high-intent keywords

29% increase in Meta sales and 22% increase in ROAS compared to the same period last year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They overall meet our expectations. They are quick to react and provide good service.

What was your primary form of communication with The Obsidian Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Young people, eager to help.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

Push for meetings earlier to solve communication issues with our company and draw red lines for handling issues.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Lead of Beauty Line

Describe what your company does in a single sentence.

CAP Papaellinas – Beauty Line is a leading beauty retail chain offering a curated selection of premium cosmetics, skincare, and fragrance products, along with expert beauty services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• We wanted to achieve measurable results through Google Ads campaigns.
• manage strategic Google Ads campaigns for Beauty Line
• increasing online traffic, driving product sales

SOLUTION

How did you find The Obsidian Co.?

Referral

Why did you select The Obsidian Co. over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Planning and execution of targeted Google Search Ads to ensure Beauty Line appeared at the top of search results for relevant keywords (e.g., branded terms, product categories, beauty services).
• Keyword strategy and ad copy development tailored to drive high-quality traffic to the Beauty Line website and support conversion goals.
• Continuous optimization of campaign performance, including bid adjustments, search term analysis, and A/B testing of ad creatives.
  Traffic generation to increase awareness and interest in both e-commerce and in-store services (e.g., makeup appointments).
• Insights and recommendations to support organic growth and improve SEO potential through the identification of high-performing keywords and content gaps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The full strategy officially launched in June, we’ve already observed early indicators of progress. Key outcomes include:

• Improved technical setup, ensuring smoother tracking and ad performance measurement.
• Increased visibility for Beauty Line in search results, with early campaigns positioning the brand more prominently.
• Initial uplift in website traffic, indicating growing interest and improved user flow. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Obsidian’s project management has been excellent. Communication is clear, consistent, and professional, and all deliverables have been completed on time. We’ve had no issues with timelines or delivery throughout the collaboration. The team is also very helpful and responsive — anytime we have a question or need clarification, they provide support immediately and with a positive attitude. Their approach makes the partnership feel seamless and reliable.

What was your primary form of communication with The Obsidian Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most is their deep understanding of their work and their ability to build a strategy tailored to the brand’s specific needs. They take the time to truly understand the brand and its goals, and then deliver a professional, well-structured approach. Their expertise, combined with a strategic mindset and a high level of professionalism, makes them a valuable partner.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

So far, the collaboration has been running very smoothly, and we haven't identified any specific areas that needed to be done differently. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of A.STEPHANIDES & SON LUXURY GOODS LTD

Describe what your company does in a single sentence.

Stephanides has been the destination in luxury style in Cyprus since 1960, providing our clients the finest creations from the world's most renowned watchmakers and jewelry designs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• Increase online visits, online sales, store visits, store purchases.

SOLUTION

How did you find The Obsidian Co.?

Online Search

Why did you select The Obsidian Co. over others?

• High ratings
• Company values aligned

How many teammates from The Obsidian Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with The Obsidian has been a transformative experience for our business. As a luxury retailer with a growing e-commerce presence, we needed a strong digital partner to help us navigate the complexities of Google Ads and Search campaigns. Before collaborating with The Obsidian, we faced challenges in driving high-intent traffic to our website and optimising our ad spend for the best return.

From the very beginning, the team at The Obsidian impressed us with their expertise, clear communication, and strategic mindset. They quickly understood our brand positioning and developed tailored campaigns that not only aligned with our goals but elevated our overall digital marketing performance.

What truly stood out was their proactive approach and data-driven insights. Their transparent reporting, creative solutions, and continuous optimisation have been key to our success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw measurable improvements in traffic quality, ad performance, and conversions after launching our campaigns 15% increase in sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the very beginning, the team at The Obsidian impressed us with their expertise, clear communication, and strategic mindset. They quickly understood our brand positioning and developed tailored campaigns that not only aligned with our goals but elevated our overall digital marketing performance.

What truly stood out was their proactive approach and data-driven insights.

What was your primary form of communication with The Obsidian Co.?

Virtual Meeting

What did you find most impressive or unique about this company?

Reliable and forward-thinking partner in digital advertising. 

Their dedication, professionalism, and results-driven attitude make them a standout agency in their field.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

One area where we see room for growth is in receiving more proactive recommendations and strategic advice across other aspects of our digital presence — from SEO opportunities to conversion optimisation. As we continue to scale, we’d love to explore how we can further expand our partnership beyond Google Ads & performance max campaigns into a more holistic digital marketing collaboration.

BACKGROUND

Please describe your company and position.

I am the CEO of Panstromasew

Describe what your company does in a single sentence.

 The history of Panstromasew began in the late 1980’s when the company’s first mattress was created. The main aim of the company is to provide good quality products at the best prices. In caring for their customers, the company uses the best hypo-allergenic materials, adopting the latest technology used for the manufacturing of mattresses. The company’s stores offer a fantastic collection of mattresses, beds, pillows, sofas, and white linen. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• Utilize dynamic catalogue ads for efficient product retargeting on Meta.
• Enhance brand visibility and organic presence through SEO best practices.
• SEO: Increase organic rankings for the following products: Mattresses, Beds, Adjustable Beds, and Pillows
• Increase online purchases through Meta and Google Ads campaigns using conversion-focused creatives and targeting strategies.
• Incorporate influencer content into paid ad campaigns for greater trust and engagement.
• SEO: 15% year-over-year increase in organic traffic

SOLUTION

How did you find The Obsidian Co.?

• Online Search
• Other

Why did you select The Obsidian Co. over others?

Company values aligned

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

On Meta, we focused on catalogue ads, influencer-driven creative assets, and conversion-oriented product campaigns. Our scope of work included creative production, seamless product feed integration, detailed audience segmentation, A/B testing of campaigns, and ongoing performance optimisation. Influencer content was thoughtfully repurposed to build social proof, boost engagement rates, and ultimately drive conversions.
For Google Ads, we executed targeted search campaigns complemented by robust retargeting strategies, re-engaging high-intent users who had previously interacted with the brand. This ensured consistent visibility across the purchase funnel and helped convert warm leads into customers.
From an SEO perspective, our strategy centered on creating well-structured, informative content that supported users throughout their purchasing journey. This included product-specific information, size guides, buying tips, care instructions, and product comparisons, empowering customers to make confident and informed decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Adjustable beds - From 0 to 1st place onorganic search results

Organic traffic increase - 34.43%

Boost organic search visibility for all products across the entire website

Mattresses - From 10th place to 3rd place on organic search results

Improved SEO performance through ongoing keyword optimization, metadata updates, and blog strategy support.

Stronger click-through and conversion rates on Google Search & Shopping campaigns.

20.78% reduction in cost per result compared to May–July 2024 on Meta Ads

53.85% increase in Meta-driven sales compared to May–July 2024 on Meta Ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They take a proactive approach to delivery management, ensuring every step of the process is efficient, reliable, and aligned with our expectations. By maintaining open communication and providing timely updates, they ensure we are always informed and supported. 

What was your primary form of communication with The Obsidian Co.?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Speed&Accuracy

Are there any areas for improvement or something The Obsidian Co. could have done differently?

No not at all am completely satisfied

BACKGROUND

Please describe your company and position.

I am the Sales of a life insurance company.

Describe what your company does in a single sentence.

Life Insurance company that specialises in financial planning through life insurance policies for individuals and occupational pension schemes for corporations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• Increase presence/follower base in Social Media platforms (Facebook, Instagram and LinkedIn) and lead generation

SOLUTION

How did you find The Obsidian Co.?

Referral

Why did you select The Obsidian Co. over others?

Referred to me

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create social media content on a monthly basis and google ads/SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase of followers in LinkedIn and FB

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes delivered items on time and responsive

What was your primary form of communication with The Obsidian Co.?

In-Person Meeting

What did you find most impressive or unique about this company?

I'm impressed by their responsiveness

Are there any areas for improvement or something The Obsidian Co. could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of a financial services company

Describe what your company does in a single sentence.

European equity crowdfunding platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• General marketing strategy for the company - Boost brand awareness, website traffic, social follower base, platform user base, newsletter subscribers
• Bespoke marketing campaigns for each crowdfunding project - Boost investments into projects

SOLUTION

How did you find The Obsidian Co.?

Referral

Why did you select The Obsidian Co. over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Marketing Strategy (objective setting, segmentation, targeting, positioning, customer persona creation, buyer journey creation, channel selection, content strategy etc) 
• Social Media Content Creation (custom designed graphic elements) 
• Social Media Ads Management 
• Ad Creatives 
• Google Ads Management 
• Reporting & Analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase across all measurable objectives (social follower base, registered platform users, newsletter subscribers, website traffic)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional and disciplined project management. Communication with the Obsidian team is excellent, very responsive to our requests and always timely. Understand how to prioritise and manage their workload. Whenever our instructions are not clear, they are proactive in clearing out any potential misunderstandings so that everyone is clear about the objectives, deliverables, timeframes etc. Generally very happy with the team.

What was your primary form of communication with The Obsidian Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'd have to say communication. Communicating with their team is very easy and effortless. There is a high level of understanding between the parties, regarding the perspective of each one, the direction we are going, and general alignment on values and culture.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

Not really, generally happy with all aspects.

BACKGROUND

Please describe your company and position.

I am the Customer Success and Marketing Manager of a consulting company

Describe what your company does in a single sentence.

We help every place become a great place to work for all. We celebrate, enable, and inspire leaders and organizations to become great for all people, no matter who they are, what they do, or where they work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• Increase our MQLs
• Brand Awareness

SOLUTION

How did you find The Obsidian Co.?

They wanted to learn more about our company

Why did you select The Obsidian Co. over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Marketing Strategy: Detailed 12-month plan, specific to achievement of business objectives through strategic marketing & campaigns. 

Marketing Objective: 

• Setting Internal & External Competitive Analysis Segmentation
• Targeting
• Positioning Customer 
• Persona creation 
• Marketing Funnel creation 
• Buyer Journey Creation 
• Channel Selection
• Individual Channel Strategies 
• Content Strategy 
• Budget Allocation & Optimisation 
• Adaptation of strategy according to performance evaluation of activities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased MQLs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick and prompt responses, always available and open to feedback.

What was your primary form of communication with The Obsidian Co.?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The people. Their motivation, energy, and eagerness to help us succeed are impressive. Their ''you win, we win'' mentality.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Manger of a retail company 

Describe what your company does in a single sentence.

Our company operates in the retail sector for more than 20 years, representing well-known fashion brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• Our goal was to boost one of our brand's online sales in the Cyprus market from 70 to a stunning 200 in three months

SOLUTION

How did you find The Obsidian Co.?

• Referral
• Other

Why did you select The Obsidian Co. over others?

Referred to me

How many teammates from The Obsidian Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Handing Digital ads for the brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

229 purchases, €10,663.98 purchases value, Ad budget of €631 (ROAS) of 16.90

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deadlines are being met. Always.

What was your primary form of communication with The Obsidian Co.?

In-Person Meeting

What did you find most impressive or unique about this company?

They were organized and analytical.

Are there any areas for improvement or something The Obsidian Co. could have done differently?

Pricing is quite high for a small brand.

BACKGROUND

Please describe your company and position.

I am the CEO of AFXENTIS ZEMENIDES FINANCIAL SERVICES LTD

Describe what your company does in a single sentence.

IT PROVIDES AUDIT/ACCOUNTING/TAX AND BUSINESS ADVISORY SERVICES

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Obsidian Co. to accomplish?

• TO PROMOTE OUR SERVVICES THROUGH DIGITAL CHANNELS

SOLUTION

How did you find The Obsidian Co.?

OWNER OF THE COMPANY KNOWN TO ME

Why did you select The Obsidian Co. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from The Obsidian Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CREATION OF FACEBOOK AND LINKEDIN ADVERTISEMENTS PROVISION OF FEEDBACK REGARDING THE RESULTS OF DIGITAL MARKETING STRATEGY

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

THE LIKES WE GET IN FACEBOOK AND THE LEADS WE GET

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YES THEY ARE ON TIME. THEIR SERVICE IS EXCELLENT

What was your primary form of communication with The Obsidian Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

THEY ARE VERY RESPONSIVE REGARDING OUR COMPANY'S NEEDS THAT IS TO PROMOTE ISTS SERVICES THROUGH THE SOCIAL MEDIA

Are there any areas for improvement or something The Obsidian Co. could have done differently?

NO .