Transforming businesses for the digital economy
OANDER is a leading e-commerce development, UX/UI and consulting agency for companies facing digital transformation or aspiring for a market leading role in online commerce. We are a dedicated team of developers, user interface designers, strategists and analysts with focus on open-source technologies, e-commerce and digital media. OANDER is located in Budapest, working with clients both on a national and international level.
OANDER in numbers:
- A team of 50+ professionals onboard
- More than 400 delivered online projects
- 12 years presence in the digital services industry
- 10 years of experience with Magento and WordPress
- Young and energetic team with an average age of 29 years.
Rossmann, iSTYLE, Vans, Seiko, Decathlon, Retro Jeans
In 2020 we have launched the new corporate website for ARH Inc.(Adaptive Recognition Hungary), a leading global technology company focusing on hardware and software development for the license plate recognition, identity verification, industrial code recognition, ITS and CCTV security industries. Their products can be found in a wide range of environments, such as border control, police, hotels, parking houses, banks, public areas, highways and more. The goal of the project was to completely reengineer the B2C and B2B online communication channels of the company with research-based UX design and smart integrations under the hood. The new website was designed and developed by OANDER.
Repjegy.hu is a leading flight ticket booking website in the CEE region with more than 13 years presence in the market. The website shows flight options form more than 500 airlines in one place and helps several thousands of users with their travel plans every month. OANDER was responsible for the website’s complete rebranding, UX & UI design with extensive research and analytics in every step of the agile development project. We also helped the project with the frontend development duties during the website’s technical realization
The name iSTYLE probably doesn’t need any introduction as it’s the most prominent Apple Premium Reseller in Central Europe and in the Middle East. Besides its 50+ stores and its active web presence (online store, microsites, iMagazine) it’s known for its product-based educational and B2B services in Hungary. ISTYLE gained recognition as a distributor of Apple products, but other well-known brands are included in its portfolio, meaning that it has a whole ecosystem of Apple-compatible devices in its offering.
iSTYLE is one of the longest-standing ecommerce clients of OANDER, we’ve been working together collaboratively since 2014. Currently they are present in 12 countries and they are constantly expanding, meaning that iSTYLE has become one of the biggest Magento-based webshops in Central Europe. Delivering for the needs of certain markets is achieved through a single Magento installation, a webshop with a complex set of functionalities and external integrations.
Those who are familiar with iSTYLE know that besides its online presence, the company is very strong offline as well. When working with such clients synchronising the two in a multichannel way is crucial. While transitioning to Magento 2 the webshop had to be prepared for managing several stocks all at once, simultaneously, for aggregating and recalculating constantly changing stock data and for building business logics based on stock availability. The interoperable connections between online and offline retail are supported by a number of modules (journeys for example can start from either side and they can end both online or offline). The objective of this is that business practices support each other.
Thanks to thinking and planning collaboratively and to our dedicated team, a day-to-day relationship has been established between the client and OANDER.
In March 2019 one of the biggest e-commerce sites in the region has been launched. This was the updated version of drugstore chain Rossmann’s webshop. The new site remained on a Magento platform but new functionalities were added and a refreshed user experience has been created. The design planning of the new webshop was done by fps ecosystem, while the frontend and backend developments were carried out by our team.
In 2019 one of the most beautiful buildings in the City Park of Budapest, the former Olof Palme House has been renovated and became House of the Hungarian Millennium with permanent exhibitions and and cultural events in its offerings. Our team was tasked with the design and development of ticket selling and event organizing platform for the newly reopened cultural venue. We developed the website using our Event Manager solution, based on Magento eCommerce engine with several smart extensions and integrations in its architecture.
A new Magento 2 webshop of premium skincare and beauty products, ProBeauty was launched in December 2019. The webshop offers a wide range of beauty products from brands like Schwarzkopf, L’Oréal, Kérastase and Wella. The webshop was created by OANDER's eCommerce team using a lot of custom developed Magento 2 extensions. We were offering support for the launch and when designing the user experience, we used OANDER Hodor as a base template. During the development we also integrated the webshop with the owner’s PIM system.
The name iSTYLE probably doesn’t need any introduction as it’s the most prominent Apple Premium Reseller in Central Europe and in the Middle East with 50+ stores and active web presence.
After iSTYLE Central Europe's succesful Magento 2 implementation, we had the opportunity to upgrade the Magento 1.9 installation in the Middle East region too. Transitioning to Magento 2 meant the updating of functions and business processes used in Magento 1 too. These demands were not lost during the process, so they became part of the MVP stage, during which dozens of complex and unique extensions were developed. Today, the webshop features 120 Magento extensions, some used as generic functions, some catering for local needs and business practices.
The integrational processes behind the webshop are carried out by our middleware product, the iPaaS called OANDER Connect. The task of this middleware is to manage and make stock movements easily expandable and to synchronise orders, products, prices and customer details. With its help software (such as the webshop, ERP, CRM, etc) are not directly connected to each other, they are linked to a central hub instead – significantly reducing the load on them.
The project did not end after the MVP, it is still ongoing with the regular introduction of new features and upgrades, like new payment and shipping methods, UX and UI improvements, etc.
"They are professional, flexible and supportive on every level."
OANDER Development updated a Magento website and integrated the platform with several systems. They’ve created customized tools and integrated the platform with a POS. They continue to provide tech support.
"They are professional, flexible and supportive on every level."
Feb 11, 2020
Web traffic and the site’s conversion rate continues to increase. OANDER Development uses an efficient ticketing system and weekly calls to ensure a strong partnership. Their team is professional and transparent. They’re able to adapt to changing project requirements.
The client submitted this review online.
Please describe your company and your position there.
Established in 2005, iSTYLE Apple Premium Reseller operates one of the biggest chain of Apple stores in CEMEA (Central Europe Middle East & Africa) running more than 50 dedicated Apple points of sale. iSTYLE is part of Midis Group. With more than 5000 professionals, over 50 of the world’s leading IT suppliers, and a solid 50-year track record of performance and reliability, Midis Group is an international organization comprised of over 170 companies across the emerging markets of Europe, the Middle East & Africa. My position at iSTYLE Middle East is E-Commerce and Online Marketing Manager (as it was at iSTYLE Hungary before). I am responsible for the E-Commerce in the region from A-Z including the operations, business development, technical solutions and developments, integrations between our system and the online marketing. The department was created at the time I moved to Dubai with the purpose of develop the strong retail presence into an omni-channel business.
For what projects/services did your company hire OANDER Development?
Anything related to our website engine Magento and its integration with our other systems is developed by Oander.
What were your goals for this project?
My goal was at the beginning to develop the system (e-commerce and automation on every level it's possible) in the Middle East by adapting the generic modules from iSTYLE CEE and find and develop specific, regional solutions.
How did you select this vendor?
We are working with Oander since years in Europe, it was not a question to work with them in the Middle East regardless the time difference. They are professional, flexible and supportive on every level.
Describe the project and the services they provided in detail.
The project includes the design and functionality of our website. From basic Magento tools to customized modules, integration with our POS through their own middleware called OanderConnect, general project management and technical support.
What was the team composition?
My project manager who is aware of both the general backend/frontend and integration tasks and responsible to allocate the resources effectively. It shows their competence that however the number of the tasks are increased in the last year but the capacity was always well allocated with the right team members and knowledge. So instead of changing the size of my team they always dedicated the right persons to specific tasks and managed the projects smoothly and well prioritised.
Can you share any information that demonstrates the impact that this project has had on your business?
We started with the upgrade of the engine from Magento 1.9 to 2, and at the same time was working on the integration. Finished the upgrade, design, basic, customised modules and integration at the same time to launch a brand new website in iSTYLE UAE. Since then we are continuously working on integrations with other services and system we are using, monitoring and developing the customer journey. Our goal was an eligible e-commerce website in a very competitive region and with Oander we did a great job in a very short time which is very important for us in general. This is one of the main reason we love to work with them and willing to renew our contract. Our numbers are increasing traffic and conversion wise and we adapt solutions quickly to keep up with the market.
How was project management arranged and how effective was it?
As a client I would like to use one interface to see all the tickets and tasks we have so I am very satisfied with the ticketing system (easyredmine) we are using. Other than that we have scheduled weekly calls over Skype and backlog for the follow up and transparency.
What did you find most impressive about this company?
As I mentioned they are very effective and professional which saves time and money for both parties. This is the most important factor in a business like ours with continues changes and needs.
Are there any areas for improvement?
I do believe they know better where they can improve and they do. The proof for that is they are always up-to-date and aware of new solutions.