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WOC Owned & Led Digital Studio

Oak Theory is a Women of Color-led technology studio based in NY & ATL, transforming complex challenges into cutting-edge AI and digital solutions.

Our diverse backgrounds fuel a unique approach to problem-solving, blending strategy, design, and development to create impactful, future-ready solutions.

We work with our clients on:

🔹 AI Consulting & Strategy
🔹 Product & Web Development
🔹 UX/UI & Marketing Design
🔹 AI-Powered Digital Experiences

  • Min project size
    $25,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Madison, NJ
  • Year founded
    Founded 2020

2 Locations

  • Madison , NJ
  • Smithtown , NY
No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 4.8 /5

    What Clients Have Said

    OAK THEORY offers competitive pricing, with projects ranging from $1,200 to $70,000, providing good value for cost. Clients appreciate their responsiveness, project management, and ability to deliver quality results within budget and timelines.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 13 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    OAK THEORY Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.8
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Diverse and Inclusive Leadership

      OAK THEORY's leadership, being predominantly women and BIPOC, is appreciated by clients, especially those looking for diverse perspectives and inclusive approaches in their projects.

    • Need for Senior Leadership Engagement

      While clients are generally satisfied, there is a suggestion for more engagement from senior leadership, such as a simple greeting or thank you, to build stronger client relationships.

    • Strong Branding and Design Expertise

      OAK THEORY is consistently praised for their strong branding and design capabilities, delivering visually appealing and effective brand identities, logos, and website designs to clients across various industries.

    • High-Quality Deliverables

      Clients consistently report high satisfaction with the quality of OAK THEORY's deliverables, including detailed and aesthetically pleasing designs that align with the client's vision and goals.

    • Responsive and Communicative Team

      OAK THEORY's team is noted for being highly responsive and communicative, ensuring clients are kept informed and involved at every stage of the project, which contributes to a smooth and collaborative process.

    • Exceptional Project Management

      Clients commend OAK THEORY for their excellent project management skills, characterized by timely deliveries, clear communication, and adaptability to client needs and changes throughout the project lifecycle.

    OAK THEORY Reviews

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    Web Dev & Branding for Art Ecosystem

    • Branding Web Development
    • Confidential
    • June - Oct. 2024
    4.0
    Quality
    4.5
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    4.0

    "OAK THEORY's quality of ideas and work was impressive."

    Founder & CEO, 3Roots
    Delvon Worthy
    • Arts, entertainment & music
    • Los Angeles, California
    • 1-10 Employees
    • Online Review 
    • Verified

    OAK THEORY developed a website for an art ecosystem. The team also built the client's brand and visual identity, logo, branding guidelines, landing page, language, and tone.

    Web Redesign & Branding for Healthcare Company

    • Branding UX/UI Design Web Design
    • $10,000 to $49,999
    • June - Aug. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their team was incredible to work with and delivered a beautifully designed website."

    Co-Founder, Jayla Health Inc
    Antonia Walters
    • Healthcare
    • New York City, New York
    • 1-10 Employees
    • Online Review 
    • Verified

    OAK THEORY helped a healthcare company redesign their website. The team handled the development and design process and also provided branding and SEO services. They used Webflow to build the site.

    Rebranding for Insurance Association

    • Branding Graphic Design Logo Social Media Marketing
    • $10,000 to $49,999
    • Feb. - June 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The OAK THEORY team was wonderful to work with on this project."

    Executive Director & CEO, Insurance Association
    Omari Jahi Aarons
    • Other industries
    • Washington, District of Columbia
    • 1-10 Employees
    • Online Review 
    • Verified

    OAK THEORY created a new visual identity and branding for an insurance association. The team assisted with logo design, design validation testing, brand assets, and creating the client's style guide.

    RFP Executive Summary Design for Healthcare FinTech Platform

    • Graphic Design
    • Less than $10,000
    • June 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "I really appreciated the team's willingness to listen to my needs and figure out a way to meet them."

    Head of Business Development & Partnerships, Lynx
    Tali Warburg Goldstein
    • Healthcare
    • Boston, Massachusetts
    • 11-50 Employees
    • Online Review 
    • Verified

    OAK THEORY created an RFP executive summary for a healthcare fintech platform. The team designed a 20-slide executive summary presentation telling the client's story to accompany RFP responses for a prospect.

    Entrepreneur-Focused Platform Dev for Venture Capital Firm

    • UX/UI Design Web Design Web Development
    • $50,000 to $199,999
    • Nov. 2022 - May 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We're impressed by the fact that OAK THEORY reflects the diversity of the founders we serve."

    Conscious Tech Senior Lead, Camelback Ventures
    Selam Kebrom
    • Education
    • New Orleans, Louisiana
    • 11-50 Employees
    • Online Review 
    • Verified

    A venture capital firm hired OAK THEORY to design an online platform for entrepreneurs. This involved platform research, competitive analysis, user research, product design, and development based on findings.

    Rebranding & Website UI/UX Design for SaaS Company

    • Branding UX/UI Design Web Design
    • $10,000 to $49,999
    • June 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “I’m impressed with OAK THEORY’s great communication skills.”

    Co-Founder & COO, Pngme
    Cate Rung
    • Software
    • San Francisco, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    A SaaS company has hired OAK THEORY for branding and web design services. The team has done a soft rebrand of the client's company through workshops and has redesigned their website's UI/UX using Figma.

    Branding Workshops for IT Services Firm

    • Branding
    • Less than $10,000
    • Oct. - Nov. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their comprehensiveness was great, and they challenged me to ask myself questions I would never have thought of."

    Founder & CEO, Carrington Creative Company
    Carrington Dennis
    • IT Services
    • Baltimore, Maryland
    • 1-10 Employees
    • Phone Interview 
    • Verified

    OAK THEORY provided branding services for an IT services firm. They held workshops to help the client figure out their brand identity, as well as establish a brand that differentiates them from the competition.

    Landing Page Design for Cannabis Tech Startup

    • Web Design Web Development
    • $10,000 to $49,999
    • Mar. - June 2022
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    3.5
    Willing to Refer
    5.0

    "We're already in talks for our next project with their team."

    Co-Founder & CEO, CEED Inc
    Mercedes Teasley
    • Software
    • Washington, District of Columbia
    • 1-10 Employees
    • Online Review 
    • Verified

    OAK THEORY developed and designed a landing page for a cannabis tech startup. Their services included visual branding, identity, and maintenance and support.

    UI/UX Design for Health University

    • UX/UI Design
    • $10,000 to $49,999
    • Apr. - June 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their expertise was stellar."

    Communications Director, Health University
    Kemi Amin
    • Education
    • San Francisco, California
    • 201-500 Employees
    • Online Review 
    • Verified

    A health university collaborated with OAK THEORY for UI/UX design. The team defined the project plan and timeline, conducted a brand discovery, created content, and delivered nine template designs.

    Workflow & UI for Alert Mgmt & Pattern Recognition Product

    • UX/UI Design
    • $10,000 to $49,999
    • Aug. 2021 - Jan. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They bring cutting edge tools, an excellent design sense, and good product intuition.”

    Founder & CEO, EigenPatterns Inc.
    Anonymous
    • Software
    • San Jose, California
    • 1-10 Employees
    • Online Review 
    • Verified

    OAK THEORY designed an intuitive workflow and frontend for an alert management and pattern classification product. 

    Locations (2)

    10 - 15

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