Luxury Branding + Creative Agency

Rethink. Reimagine. Rebrand. Refresh. Renew.

The O Group is a creative and branding agency in New York City that specializes in uncovering unique brand capital for businesses interested in building relationships with a luxury lifestyle audience. We have spent the past 30 years hacking traditional agency models and have found a better way to build luxury and premium brands with actual purpose and meaning – allowing them to stand securely and far apart from trendy clones, pop impersonators, and shallow replicas. We do this by translating brand equity into useful and unique capital, uncovering audience relevancy and developing holistic brand platforms that communicate with boldness and clarity. In short, we inspire and guide brands forward, transforming Good into Great.

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$75,000+
$200 - $300 / hr
2 - 9
Founded 1986
New York, NY
headquarters
  • 150 West 30th Street, Suite 1201
    New York, NY 10001
    United States

Focus

Service lines
75%
15%
10%
Branding
Logo
Advertising
Client focus
50%
40%
10%
Midmarket ($10M - $1B)
Small Business (<$10M)
Enterprise (>$1B)
Industry focus
40%
30%
10%
10%
10%
Consumer products & services
Hospitality & leisure
Other industries
Advertising Focus
70%
25%
5%
Branding Focus
25%
25%
25%
15%
10%

Portfolio

Key clients: 

Salvatore Ferragamo London Jewelers Lacoste The Ritz-Carlton Residences Miami Beach The Pierre Kallati Jewelry Windsor Merritt Woodwork GC Watches Chandon Hennesy Cognac Robert Marc Artistic Tile Effy Jewelry Fetzer Vinyards Diageo PaQui Tequila

Reviews

5.0
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