NueWay Studios

BACKGROUND

Please describe your company and position.

I am an executive of Fathers Incorporated

Describe what your company does in a single sentence.

Fathers Incorporated engages, equips, and empowers fathers with resources, training, and support to enhance their role in parenting and contribute positively to their families' well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NueWay Studios to accomplish?

• We collaborate with Nuway Studios due to their exceptional expertise in creative design, ensuring our campaigns are visually compelling and impactful.
• Nuway Studios excels in amplifying our messaging through innovative digital media strategies, enhancing our reach and engagement.
• Their commitment to creating culturally relevant content ensures that our communications resonate deeply with our diverse audience.

SOLUTION

How did you find NueWay Studios?

Friend

Why did you select NueWay Studios over others?

Company values aligned

How many teammates from NueWay Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Nuway Studios encompasses comprehensive services to enhance the digital presence and outreach effectiveness of Fathers Incorporated. This collaboration is aimed at improving visual communication, brand consistency, and audience engagement through high-quality digital content creation and media strategy.

Key Deliverables:

Brand Strategy Development:

• Develop a cohesive brand strategy that aligns with Fathers Incorporated’s mission and vision.
• Create brand guidelines to ensure consistency across all digital and print media.

Social Media Management:

• Create and execute a social media strategy that includes content creation, scheduling, and community engagement.
• Monitor social media analytics to adjust strategies and improve engagement rates.

Digital Content Creation:

• Produce high-quality digital content, including graphics, videos, and interactive media, to support campaigns and events.
• Ensure all digital content is on-brand and tailored to the target audience’s preferences and behaviors.

Advertising and Campaigns:

• Develop and manage digital advertising campaigns aimed at increasing awareness and participation in Fathers Incorporated’s programs.
• Use data-driven insights to optimize campaign performance and ROI.
• Reporting and Analytics:

Provide comprehensive monthly reports on digital performance metrics, insights, and recommendations for future actions.

• Analyze the effectiveness of different content types and platforms to continuously refine digital strategies.
  
  These deliverables from Nuway Studios are crucial in amplifying Fathers Incorporated’s impact, expanding audience reach, and enhancing engagement with stakeholders, ensuring that all digital efforts are strategic, integrated, and well-aligned with the organizational goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To provide accurate and detailed information on the measurable outcomes demonstrating progress or success for Nuway Studios' work with Fathers Incorporated, specific project data or reports are required. However, typically, such outcomes could include:

Increase in Social Media Engagement:

• Measurable increases in likes, shares, comments, and overall engagement rates on various social media platforms, indicating higher interaction with the target audience.

Growth in Audience Reach:

• Expanded follower base across social media platforms and an increase in website traffic, demonstrating successful audience growth and content reach.

Enhanced Brand Consistency:

• Improved brand recognition and consistency in feedback from audience surveys or focus groups, reflecting successful implementation of brand strategy and guidelines.

Campaign Performance:

• Higher conversion rates from digital advertising campaigns, including increased participation in programs and events, signifying effective campaign strategy and execution.

Positive Return on Investment (ROI):

• Demonstrated ROI from advertising and marketing efforts, showing that the financial investment in digital strategies has yielded beneficial results.

Detailed Analytics and Reporting:

• Comprehensive analytics reports showing positive trends in key performance indicators (KPIs) such as click-through rates, engagement metrics, and conversion rates, providing a data-driven foundation for ongoing strategy refinement.
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NuWay Studios has demonstrated exemplary project management in their collaborations with Fathers Incorporated and the National Responsible Fatherhood Clearinghouse. Timely deliveries, responsive communication, and a strong alignment with organizational goals mark their approach.

Timely Deliverables: NuWay Studios consistently met project timelines, delivering high-quality digital content and campaign materials as scheduled. Their ability to adhere to deadlines has been crucial in maintaining momentum in various initiatives, ensuring that both Fathers Incorporated and the National Responsible Fatherhood Clearinghouse could execute their programs and campaigns without delays.

Responsive to Needs: NuWay Studios has shown exceptional responsiveness to the evolving needs of both organizations. They were quick to adapt strategies and outputs in response to feedback and changing requirements. This flexibility has been vital in addressing the dynamic challenges of engaging fathers and supporting families effectively.

Collaboration and Support: Throughout the projects, NuWay Studios maintained open lines of communication with team members from Fathers Incorporated and the National Responsible Fatherhood Clearinghouse. They provided regular updates and were readily available to discuss concerns, making collaborative decisions that enhanced project outcomes.

Overall, NuWay Studios’ project management capabilities have significantly contributed to the success of the initiatives undertaken by Fathers Incorporated and the National Responsible Fatherhood Clearinghouse. Their professional approach and dedication to meeting client needs have made them a valuable partner in advancing the mission of promoting responsible fatherhood.

What was your primary form of communication with NueWay Studios?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most impressively about Nuway Studios is their exceptional ability to blend creative design with cultural sensitivity, making their work not only visually compelling but also deeply resonant with diverse audiences. This unique capability is especially crucial in projects like those with Fathers Incorporated and the National Responsible Fatherhood Clearinghouse, where reaching and engaging diverse communities is a key objective.

Cultural Competence in Design: Nuway Studios excels in creating content that is culturally relevant and tailored to the specific needs and nuances of the target audience. Their designs are not only aesthetically pleasing but also reflect the values, traditions, and realities of the communities Fathers Incorporated serves. This approach enhances the effectiveness of communication strategies and increases engagement among participants.

Innovative Use of Technology: Another impressive aspect of Nuway Studios is their innovative use of digital tools and platforms. They leverage the latest technologies in graphic design, web development, and digital marketing to ensure that their projects are cutting-edge and effective. This technological adeptness allows Fathers Incorporated to stay ahead in digital outreach and engagement.

Collaborative Spirit: Nuway Studios also distinguishes itself with a highly collaborative approach to project management. They work closely with their clients, ensuring that every aspect of the project aligns with the client’s goals and expectations. This collaboration fosters a shared sense of purpose and ensures that the final outputs deeply reflect the mission and vision of the organization they are supporting.

Overall, Nuway Studios’ blend of creative excellence, cultural sensitivity, and collaborative project management makes them a unique and valuable partner for organizations looking to make a significant impact in their communities.

Are there any areas for improvement or something NueWay Studios could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of a company in the health and beauty industry that manufactures hair care products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NueWay Studios?

We were rolling out a new brand and needed a strategic partner who understood the hair care industry and consumables. We wanted to create brand awareness and create a community to let people know we were in the game.

SOLUTION

What was the scope of their involvement?

NueWay Studios manages our Facebook, Instagram, and Pinterest accounts for the US and UK. We hope to bring them in when we open our Latin American and European channels. We intend to have them as our strategic partner for all our social media for the different continents.

NueWay Studios is responsible for our social media strategy, managing advertising campaigns, and creating creative assets. We go to the team with our ideas, and it’s their job to make our wishes come true, depending on which ideas are possible. NueWay Studios creates content for our social media, including video reels.
What is the team composition?
We work basically with all NueWay Studios' teammates. We work with a strategist and content creator Lena, Charday, Denzel posts content, a copywriter, an awesome graphic designer Hamza, and Mohammed, a video producer.

How did you come to work with NueWay Studios?

I met Charday at a WBENC conference. I was introducing our brand to retailers at the time, and Charday was at the event. I told her I was looking for a strategic partner who understood my needs and budget. I presented what I had done so far and where I needed them to fit in, and NueWay Studios came in perfectly.

How much have you invested with them?

We’ve spent over $20,000.

What is the status of this engagement?

I met Charday in March 2024, and we started working together in May 2024. Charday didn't want to start working right after we met because she first studied the hair care industry to define our brand strategy and archetype. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NueWay Studios is doing a great job, and our partnership is awesome. We’re constantly watching how many people join our community and social platforms. We also look at impressions, reach, and engagement. We're now working on a brand awareness campaign and don't have any data to share at the moment

How did NueWay Studios perform from a project management standpoint?

NueWay Studios uses Basecamp for project management and Google Meet, Microsoft Teams, and Zoom for meetings, depending on our needs.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

All the team members are AMAZING! Charday is excellent at identifying and positioning every teammate's strength in the appropriate area. The team is so aligned any team member who joins the work process know exactly where to pick up work from the other person.

What did you find most impressive about them?

I've worked in the hair care industry for over two decades, and the social media content NueWay has created for our brand is among the best I have ever seen in the industry. Additionally, our creative meetings are enjoyable because we work with different professionals and hear diverse perspectives.

Are there any areas they could improve?

There is always room for improvement, but we need to give things more time. We’ve only been working with NueWay Studios for six months, so I’d rather wait until the end of the year to see if any adjustments need to be made.

Do you have any advice for potential customers?

You have to trust the people you work with because there is a reason you decided to hire them. You also need to have data because when you have data, you have insights. You can ensure that the information NueWay Studios gives you aligns with the data you already have.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Caribbean Kitchen Foods, a spice blend manufacturing and distribution company. We cater to those looking for a healthier alternative to high-sodium seasonings in the marketplace. We offer low-sodium seasonings inspired by Caribbean flavors. We’ve been in business for four years and currently operate in the e-commerce space with our Shopify store. We’re also on Amazon and Walmart and have distribution in five brick-and-mortar stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NueWay Studios?

We needed help with our brand strategy. At the time, we were struggling to have a solid marketing strategy and were all over the place when it came to messaging and labeling. We wanted to identify the areas we needed to focus on in our marketing to present ourselves as a premium brand.

SOLUTION

What was the scope of their involvement?

NueWay Studios helped us identify the areas of the market we were targeting, the right message we needed to have for that market, and the right look from a visual appeal standpoint to present to the marketplace and give our audience an understanding of who we are as a premium brand. We went through a questionnaire to identify areas of opportunity. They did marketing research, brought back some suggestions, and we collectively created the strategy.

The key areas they assisted with were our brand story and messaging and our brand appeal from a visual standpoint. They also helped us identify our target market, which is people looking for a premium healthy product with a premium look and feel. We were previously scattered and tried to appeal to multiple audiences. NueWay Studios provided me with suggestions regarding the third and fourth iterations of our labeling, and I implemented them design-wise.

NueWay Studios also provided market research to guide us in rolling things out. They provided a rollout plan with the next steps that I can act on to hopefully get the results we’re anticipating based on everything we worked on throughout this project.

What is the team composition?

We primarily worked with an account manager, Lena, who took items back to her team. She has a team that works under her, but I’m not privy to NueWay Studios' organizational structure.

How did you come to work with NueWay Studios?

Charday and I were mutual contacts and work colleagues in the same religious forum space. When I posted on Facebook that I was stepping away from my full-time job to focus on my business, she suggested I reach out to see if there was anything they could do to help us. I reached out to her, had a meeting, and she shared with me what her company does. I found value in some of their success stories and believed they would be able to help us. She did a formal presentation and introduced me to Lena, and we began the process.

How much have you invested with them?

We spent a little over $8,000.

What is the status of this engagement?

The project ran from December 2023–April 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback for NueWay Studios' work has been positive; I've taked to some distributors that I work with. NueWay Studios has done its part in terms of creating our brand story. One of my learnings from talking to people in the marketplace was to pivot towards a healthy lifestyle product. That’s one thing I believe we could have capitalized on earlier instead of only appealing to the premium product audience. 

We have a premium product and we have now found how the product is adding value in helping our customers be healthier because of the low sodium. We’re still in the process of implementing some of what was suggested. We need a certain amount of capital to maximize the opportunities they present. 

How did NueWay Studios perform from a project management standpoint?

Their project management was exceptional. They were always on time and ready to present information. The only challenge was on my end since I needed to raise the capital to implement some of their suggestions. Still, NueWay Studios was very flexible in making payment options available. 

On NueWay Studios's part, the experience was exceptional. Everything was done at a high professional level, and we knew we were getting good value for our money from an ROI standpoint. NueWay Studios always delivered more than we expected. We used Basecamp for project management and Google Meet for communication.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I’d like to give a shout-out to Lena for being innovative and creative. She challenged me at times to look at things differently. She always had a forward-thinking mindset and worked collaboratively. It was truly a great experience working with her and with NueWay Studios in general. 

What did you find most impressive about them?

NueWay Studios' team is very meticulous. I have high expectations and have worked with many companies that sometimes aren’t able to meet them. Therefore, I've had to rework what some other companies have done. With NueWay Studios, that wasn’t the case. They always presented exceptional work in terms of messaging and brand story.

Are there any areas they could improve?

The only drawback is that the work was done piecemeal. Once we paid the invoice, they’d release the next iteration. I know a part of it is their business model, which is contingent on trust. They don’t want to give a customer all the deliverables until they’re fully paid. They were flexible enough to work with me because I didn’t have all the money upfront. At each juncture, once I made the payment, they’d roll out the next phase of the brand strategy.

Personally, I would have loved to have the information upfront versus getting it piecemeal. It extended from December to April, and I think we could have gotten it done much faster. But that’s not a knock on them. They accommodated me based on their business model.

Do you have any advice for potential customers?

I’d encourage everyone looking for a brand strategy to work with NueWay Studios. They have a pulse on what’s happening, which I found very valuable. They’re experts in their field and have a pulse on what’s happening in the marketplace regarding trends, movements, and new ideas to help your brand grow and evolve.

I’d encourage people to go in with an open mind. What you may have initially envisioned, NueWay Studios may challenge you to rethink. You have to be open-minded to say you’re going to go with the experts based on their experience versus your personal preference. You may have to lay aside some of your personal biases and preferences and have an open mind to learn from the experts in their field.